Mobile industry invest in the Middle East: ad spending has increased by 233%
Top mobile publishers are facing the Middle East more than ever, according to Mobile Ad Analytics platform Apptica. One of the trends of 2019 in mobile advertising is a focus that is shifting outside of Europe and the Americas. The largest applications — the leaders of their categories — are now turning
Pinatamasters Revenue Growth 638% in 5 Days
Pinatamasters revenue in the US increased 638% in 5 days only, according to Apptica Mobile Analytics Platform. Released at the beginning of April, an arcade game by Playgendary reached Top Free Game Chart #1 by the middle of the month. Pinatamasters downloads increased seven times (from 18 496 to 140
Spring updates vol.3 - Search
As spring is a time for change, we keep ameliorating Apptica Platform, fixing bugs, improving data and launching new features.
Today we're happy to present you an advanced search system. The search has become more complex: now you can not only search for an application, but also an
HBO breaks to the first line of Top Charts thanks to Game of Thrones
The final season of the extremely popular series Game of Thrones is here and HBO app becomes a runaway hit.
The evening of April 14 was a real holiday for thousands of fans around the world. The more people were waiting to enjoy the premiere, the more the number of
Playrix Revenue Hit $20.4 Million per week
Recently Bloomberg revealed the Newest Hidden Billionaires. They are two owners of Playrix Holding Ltd. - Russian brothers Igor and Dmitry Bukhman.
According to Bloomberg, in 2001 brothers began with writing games and now, 18 years later, they are the owners of the one of the world's successful
Apptica Reveals Best Performing Mobile Advertising Strategies in Q1 2019
We're happy to present Apptica's new study on the Mobile Advertising Market!
Today, analytics service Apptica launched “Mobile Advertising Market Research” aimed to be a source of firsthand data on in-app advertising market in Q1 2019. Since more than 65% of the global population are now
In-app advertising in Latin America
When it comes to mobile, Latin America is one of the fastest-growing markets. According to GSMA research on LATAM and the Carribean, in 2018, 68% of the population has mobile subscription (against 59% in 2017). Such countries as Brazil, Argentina, Mexico and Chile with their hight growing rate attract big
Updates are going on: Modules Q&A
Apptica keeps developing and launching new features! Please welcome a quick Q&A about Apptica’s new product - Modules.
(If you missed our last update click here)
What is it?
Modules is a new section on a website where all SDKs from featuring apps are collected.
The most
Introducing News Feed: we keep you in the loop!
Apptica team is happy to announce the launch of new feature: News Feed is here! From now on, you’ll never miss a thing.
1. create a list of apps by category
2. add your competitors to the list
3. select the updates you want to be aware of
4.
"Pick me up" dominates Top Charts in Google Play
Tastypill, one of the most successful publishers in 2019 with such games as Spill It, Impossible Bottle Flip, Sling Drift etc, released a new arcade game named Pick me Up. Published on March 7, the app raised the first line in Google Play Top Chart in only 13 days and
Store optimization in 2019: AppStore Vs. Google Play
As you all know, App Store & Google Play are the two largest app stores means every developer who wants his app to live and monetize should pay attention to App Store Optimization (ASO). Right ASO strategy is extremely important and may boost an app straight to the top or
Apptica's overview of best time management tools in 2019
How many times did you look back to the past weekend or work day with the thought being that you haven’t even done half of what you planned? You wish you are more organized and focused, working hard and effective, doing a lot of job in a short time
Image of woman in Ads 2018: best and worst creatives
The 8th of March we’re celebrating International Women’s Day! On Friday, people from all over the world will be saluting womanhood, equal rights and beating gender stereotypes what actually became a real trend in 2018. How «Weinstein effect», #MeToo and #Timesup social movements influenced the modern market of
YouTube Music: an advertising strategy that brought it to the top
Nowadays YouTube Music is considering as one of the largest music streaming services alongside Spotify, Apple Music and Pandora that grew up from a radio streaming service. How did YouTube handle the competition on the market throughout 5 years of its growth? And what type of marketing strategy was implemented
Best of Casual, Apptica Report on Top Advertisers 2018
“Casual” is one of the most popular game categories and year by year number of apps within it grow rapidly. Therefore in this report we would review most active advertisers within Casual Game Category throughout 2018
Information is based on ad impressions and accurate for Casual Game category.
Let’s
Top In-App Advertisers of 2018, Android, Application Category. Apptica Overview.
Thousands of app became popular throughout 2018 while most of them reached their goals following “right” advertising strategies Apptica prepared Report on Top Android Advertisers within Application Category.
Information is based on ad impressions and accurate for Application category.
Most active advertisers can kept leading positions throughout 2018 are:
* TikTok
Introducing: TopCharts of mobile apps in Apptica!
Now our in-app ad monitoring service has TopCharts of apps from Google Play and iOS Store.
Using the data filter you can access TopCharts past history and monitor which positions held by the apps among categories and 28 countries.
You may see app page from the stores, along with previews,
Top In-App Advertisers of Q1 2018, Android, Application Category. Apptica Overview.
Welcome to Apptica’s Top 10 in-app Android advertiser list in non-gaming application category for the Q41, 2018.
Information is based on ad impressions and accurate for Application category.
Leading positions keep IQ Option broker: trade forex, CFD’s, bitcoin, IQ Option (Application, Finance) by IQ Option and AppLike -
Top In-App Advertisers of Q1 2018, Android, Game Category. Apptica Overview.
Welcome to Apptica’s Top 10 in-app Android advertiser list in gaming category for the Q1, 2018
Information is based on ad impressions and accurate for gaming category.
Total leader of Q1 2018 is Toon Blast** by Peak Games**, Puzzle. It occupies the 1st leading position for January, February and
Top In-App Advertisers of Q4 2017, Android, Application Category. Apptica Overview.
Welcome to Apptica’s Top 10 in-app Android advertiser list in non-gaming application category for the Q4, 2017
Information is based on ad impressions and accurate for Application category.
As we may see, situation with Top 10 advertisers is more stable in non-gaming category, in comparison with gaming one, where
Top In-App Advertisers of Q4 2017, Android, Game Category. Apptica Overview.
Welcome to Apptica’s Top 10 in-app Android advertiser list in gaming category for the Q4, 2017
Information is based on ad impressions and accurate for gaming category.
Block Puzzle Jewel Puzzle by Hua Weiwei (1st and 2nd positions) and Empires & Puzzles: RPG Quest Role Playing by Small Giant
Meet with Apptica at Mobile World Congress 2018 in Barcelona, Spain
We are delighted to announce Apptica participation at Mobile World Congress 2018 and have a great pleasure in inviting you to join us in Barcelona.
SCHEDULE A MEETING WITH APPTICA | Hall 8.1 (App Planet)
The Mobile World Congress (MWC) is the world’s biggest and best mobile industry event
Tips and Tricks of Converting Playable ads
Playable ads are a hot new and exciting trend at the mobile advertising space. They’ve become an essential part of mobile user acquisition strategies. Playable ads allow users to fall in love with an app through an interactive ad experience by playing a mini no-download game.
If interstitials and
Meet Playable Ads at Apptica!
We are happy to present new powerful innovative and one of the most
popular interactive ad format at Apptica.com!
Monitor Top converting Playable Ads, play, see the mechanics, ad script, levels, style, clues and design.
* Find out top advertisers by using playable ads format in gaming and
non-gaming categories
In-App Advertising Campaigns. Where to find creativity?
Brands, agencies and marketers no longer focus only on mobile Web.
In-application advertising is rapidly growing sector of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more than $7 billion by year-end 2020. In-app advertising continues to grow with