Apptica Talks. Episode #4 S3. UGC Ninja: Ads That Convert – Metrics, Trends & Best Practices with Ross Puriasev, CMO at UGC Ninja
Discover how UGC Ninja revolutionizes the ad industry with user-generated content, combining authenticity, data-driven insights, and innovative AI solutions. Explore the nuances of UGC-like ads, creative strategies, and real-world case studies that redefine digital marketing success.
Apptica Talks. Episode #3 S3. Beyond the Hype: How Mobio Redefines AI in Digital Marketing with Sergey Konovalov, CEO & founder at Mobio Group
Explore Mobio’s AI integration in digital marketing, emphasizing talent development, innovative solutions, and practical applications. Learn how AI tools enhance campaign efficiency, fraud detection, and targeting precision, while tackling challenges in data accuracy and security.
How to Push DAU: Data, Insights & Benchmarks
Building an app is easy, keeping users engaged is harder. This article explores how DAU (Daily Active Users) reflects app value, highlights factors influencing it, and shares strategies like data analysis, personalization, push notifications, and frequent updates to drive user retention.
Black Friday and Apps: The Ultimate Guide to User Acquisition This Sales Season
Black Friday’s gone digital, and your app is key to the shopping frenzy! Learn how to craft irresistible deals, optimize campaigns, and retain users beyond the season. From localization insights to standout visuals, discover tips for boosting revenue and standing out in a crowded marketplace.
Black Friday 2024: Shopping App Trends and Opportunities in Spain
Black Friday is here! Our latest report with ARKANA explores Spain's mobile shopping trends, revealing how consumer behavior shapes app usage. Uncover key insights, emerging trends, and strategies to boost holiday conversions and stay ahead in Spain's competitive e-commerce market.
How AI is Revolutionizing App & Mobile Marketing Strategies: Tips for 2024
AI is transforming mobile marketing with tools for personalization, auto-support, and fraud detection. Not a magic fix, but a powerful asset for efficiency and conversions. Human insight remains crucial to unlock AI's full potential. Learn how to enhance your strategy with smart AI applications.
Non-Gaming Apps in Asia, Q3 2024
Explore Asia’s dynamic non-gaming app market in our Q3 2024 report, packed with key insights into regional growth, top-performing apps, and expert trends that are shaping the industry. Discover the latest data, benchmarks, and the evolving landscape of mobile advertising in Asia’s leading markets.
Using Apptica to Streamline Market Research: Case of Interactive Novels
Discover how Apptica's data-driven platform aids market research in niche mobile games like interactive romance novels. This article highlights insights on user engagement, revenue, and app performance metrics to boost your app strategy and uncover top-performing apps.
Apptica Talks. Episode #2 S3. In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan, Head of Media Buying at AdSkill
Explore AdSkill’s approach to in-app ad campaigns, focusing on audience targeting, creative optimization, and the balance between manual and automated bidding. Discover how AdSkill addresses ad fraud and utilizes premium traffic sources to optimize campaign performance in a changing ad landscape.
State of FinTech Apps in Spain & Mexico in H1 2024
Discover the latest trends of the FinTech market in Spain and Mexico in the first half of 2024 and get a strategic vision to optimize your application campaigns.
Top-10 Apps in September 2024: Gaming & Non-Gaming
Curious about the mobile apps and games that ruled September? We've ranked the top non-gaming apps and games by DAU, downloads, and revenue, highlighting the biggest hits of the month. From viral sensations to top earners, these rankings reveal what users couldn’t get enough of. Dive in!
Apptica Talks. Episode #1 S3. Gamelight Effect: Wave of Rewarded Apps with Günay Aliyeva, Co-Founder at Gamelight
Explore how Gamelight is revolutionizing rewarded user acquisition, leveraging cutting-edge AI and data analytics to drive engagement and fuel success in the mobile gaming industry.
Monthly Rankings: August 2024
From download surges to record-breaking revenue, here's a look at the shopping, social and gaming apps that captured users' attention and wallets in August.
Spotlight on MENA. State of the mobile market in H1 2024.
Explore the app market in MENA in H1 2024 with our latest report in cooperation with Medialinks - a leading marketing agency in the Middle East.
Understanding Video Creatives by Duration: Types and Uses
Introducing our new filter "Creative Duration" and explaining what insights it may bring.
Usage Intelligence Overview
Learn what data about user engagement is available in Apptica.
Webinar: Creative Experiments: Set New Benchmarks
Apptica discusses universal approaches for scaling through creatives in the modern mobile advertising landscape with Allformance and Endel.
State of mobile market, H1 2024
Delve into the development of the app market in the first half of 2024 with our latest report, filled with mobile market trends, top charts, rankings, and insights from leading experts.
Apptica Talks. Episode #8. The Power of Playable Ads with Gökçe Nur Oguz from Playable Factory
Learn about the current trends and best practices in playable ads, integration of UGC and future of user acquisition.
Mobile Usage Metrics: What You Should Know in 2024
Explore key app analytics metrics to make well-informed decisions and enhance your user acquisition strategy
Mastering Ad Creatives in 2024
Find out the recent stats on creatives, working mechanics, proven design tips, recommendations for optimization and much more.
User Acquisition Scaling And New Approaches That Fire
In this article we go through such techniques as personalization, ASO, social media marketing, influencer marketing, referral program, machine learning in UA and so much more.
How To Triumph With Playables and Make +700% CR: stats, numbers and tips
Learn about the best practices for playables ads, how to build them, current statistics with rankings.
Breaking Boundaries in Influence Marketing: Trends, Creatives, Audience, Methodology
By 2025, influence marketing is predicted to be worth $22 billion. The industry is bustling and growing: people perceive the recommendations of their peers better.
Half of all brands partnering with influencers run an eCommerce store. However, influence marketing is also a solid pick for mobile app ads and playable
Apptica Talks. Episode #7. Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor
In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.