Apptica Talks. Episode #3 S3. Beyond the Hype:  How Mobio Redefines AI in Digital Marketing with Sergey Konovalov, CEO & founder at Mobio Group

Apptica Talks. Episode #3 S3. Beyond the Hype: How Mobio Redefines AI in Digital Marketing with Sergey Konovalov, CEO & founder at Mobio Group

Explore Mobio’s AI integration in digital marketing, emphasizing talent development, innovative solutions, and practical applications. Learn how AI tools enhance campaign efficiency, fraud detection, and targeting precision, while tackling challenges in data accuracy and security.
3 min read
  • #Mobile Marketing
  • #Digital Marketing
  • #AI
  • #Coming Soon
  • #App Growth
  • #App Marketing
How to Push DAU:  Data, Insights & Benchmarks

How to Push DAU: Data, Insights & Benchmarks

Building an app is easy, keeping users engaged is harder. This article explores how DAU (Daily Active Users) reflects app value, highlights factors influencing it, and shares strategies like data analysis, personalization, push notifications, and frequent updates to drive user retention.
14 min read
  • #DAU
  • #Push Notifications
  • #App Growth
  • #App Engagement
  • #DAU Benchmarks
Black Friday and Apps: The Ultimate Guide to User Acquisition This Sales Season

Black Friday and Apps: The Ultimate Guide to User Acquisition This Sales Season

Black Friday’s gone digital, and your app is key to the shopping frenzy! Learn how to craft irresistible deals, optimize campaigns, and retain users beyond the season. From localization insights to standout visuals, discover tips for boosting revenue and standing out in a crowded marketplace.
14 min read
  • #Black Friday
  • #Ad Creatives
  • #App Growth
  • #App Marketing
  • #App Store Optimization (ASO)
  • #Mobile Events
Black Friday 2024: Shopping App Trends and Opportunities in Spain

Black Friday 2024: Shopping App Trends and Opportunities in Spain

Black Friday is here! Our latest report with ARKANA explores Spain's mobile shopping trends, revealing how consumer behavior shapes app usage. Uncover key insights, emerging trends, and strategies to boost holiday conversions and stay ahead in Spain's competitive e-commerce market.
1 min read
  • #Black Friday
  • #App Store Optimization (ASO)
  • #Ad Intelligence
  • #Ad Creatives
  • #Report
  • #Mobile App Growth
  • #Mobile Marketing
  • #Mobile Advertising
How AI is Revolutionizing App & Mobile Marketing Strategies: Tips for 2024

How AI is Revolutionizing App & Mobile Marketing Strategies: Tips for 2024

AI is transforming mobile marketing with tools for personalization, auto-support, and fraud detection. Not a magic fix, but a powerful asset for efficiency and conversions. Human insight remains crucial to unlock AI's full potential. Learn how to enhance your strategy with smart AI applications.
10 min read
  • #AI
  • #App Growth
  • #Mobile Apps
  • #Mobile Marketing
  • #App Marketing
  • #A/B Testing
  • #SEO
  • #Tips for 2024
Non-Gaming Apps in Asia, Q3 2024
Featured

Non-Gaming Apps in Asia, Q3 2024

Explore Asia’s dynamic non-gaming app market in our Q3 2024 report, packed with key insights into regional growth, top-performing apps, and expert trends that are shaping the industry. Discover the latest data, benchmarks, and the evolving landscape of mobile advertising in Asia’s leading markets.
1 min read
  • #Report
  • #Apptica Analytics
  • #Mobile Advertising
  • #Store Intelligence
Using Apptica to Streamline Market Research: Case of Interactive Novels

Using Apptica to Streamline Market Research: Case of Interactive Novels

Discover how Apptica's data-driven platform aids market research in niche mobile games like interactive romance novels. This article highlights insights on user engagement, revenue, and app performance metrics to boost your app strategy and uncover top-performing apps.
6 min read
  • #Guest Post
  • #App Monetization
  • #Apptica Analytics
  • #Mobile Games
  • #Case Study
Apptica Talks. Episode #2 S3. In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan, Head of Media Buying at AdSkill

Apptica Talks. Episode #2 S3. In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan, Head of Media Buying at AdSkill

Explore AdSkill’s approach to in-app ad campaigns, focusing on audience targeting, creative optimization, and the balance between manual and automated bidding. Discover how AdSkill addresses ad fraud and utilizes premium traffic sources to optimize campaign performance in a changing ad landscape.
2 min read
  • #Apptica Talks
  • #Ad Creatives
  • #Mobile Apps
  • #Mobile App Fraud
  • #Targeting
  • #Segmentation
  • #Ad Targeting
State of FinTech Apps in Spain & Mexico in H1 2024

State of FinTech Apps in Spain & Mexico in H1 2024

Discover the latest trends of the FinTech market in Spain and Mexico in the first half of 2024 and get a strategic vision to optimize your application campaigns.
1 min read
  • #Apptica Analytics
  • #Report
  • #Ad Creatives
  • #Ad Intelligence
  • #Mobile Industry Overview
Top-10 Apps in September 2024: Gaming & Non-Gaming

Top-10 Apps in September 2024: Gaming & Non-Gaming

Curious about the mobile apps and games that ruled September? We've ranked the top non-gaming apps and games by DAU, downloads, and revenue, highlighting the biggest hits of the month. From viral sensations to top earners, these rankings reveal what users couldn’t get enough of. Dive in!
3 min read
  • #Apptica Analytics
  • #Mobile Games
  • #Mobile Apps
  • #Mobile Industry Overview
  • #Top Charts
Apptica Talks. Episode #1 S3. Gamelight Effect: Wave of Rewarded Apps with Günay Aliyeva, Co-Founder at Gamelight

Apptica Talks. Episode #1 S3. Gamelight Effect: Wave of Rewarded Apps with Günay Aliyeva, Co-Founder at Gamelight

Explore how Gamelight is revolutionizing rewarded user acquisition, leveraging cutting-edge AI and data analytics to drive engagement and fuel success in the mobile gaming industry.
2 min read
  • #UA
  • #Rewarded UA
  • #Ad Monetization
  • #Mobile Advertising
  • #Mobile App Growth
  • #Mobile Apps
  • #Mobile Games
  • #User acquisition & app promotion
Monthly Rankings: August 2024

Monthly Rankings: August 2024

From download surges to record-breaking revenue, here's a look at the shopping, social and gaming apps that captured users' attention and wallets in August.
4 min read
  • #App Monetization
  • #Apptica Analytics
  • #Mobile Apps
  • #Mobile Games
Spotlight on MENA. State of the mobile market in H1 2024.
Featured

Spotlight on MENA. State of the mobile market in H1 2024.

Explore the app market in MENA in H1 2024 with our latest report in cooperation with Medialinks - a leading marketing agency in the Middle East.
1 min read
  • #Apptica Analytics
Understanding Video Creatives by Duration: Types and Uses

Understanding Video Creatives by Duration: Types and Uses

Introducing our new filter "Creative Duration" and explaining what insights it may bring.
3 min read
  • #Apptica Wiki
  • #Ad Intelligence
Usage Intelligence Overview

Usage Intelligence Overview

Learn what data about user engagement is available in Apptica.
3 min read
  • #Apptica Wiki
  • #Mobile Usage Metrics
Webinar: Creative Experiments: Set New Benchmarks

Webinar: Creative Experiments: Set New Benchmarks

Apptica discusses universal approaches for scaling through creatives in the modern mobile advertising landscape with Allformance and Endel.
4 min read
  • #Webinar
  • #Ad Creatives
  • #Ad Intelligence
  • #Mobile Advertising
  • #TikTok
  • #Meta
State of mobile market, H1 2024
Featured

State of mobile market, H1 2024

Delve into the development of the app market in the first half of 2024 with our latest report, filled with mobile market trends, top charts, rankings, and insights from leading experts.
1 min read
  • #Apptica Analytics
  • #Report
Apptica Talks. Episode #8. The Power of Playable Ads with Gökçe Nur Oguz from Playable Factory

Apptica Talks. Episode #8. The Power of Playable Ads with Gökçe Nur Oguz from Playable Factory

Learn about the current trends and best practices in playable ads, integration of UGC and future of user acquisition.
2 min read
  • #Apptica Talks
  • #Playable Ads
  • #Mobile Apps
Mobile Usage Metrics: What You Should Know in 2024

Mobile Usage Metrics: What You Should Know in 2024

Explore key app analytics metrics to make well-informed decisions and enhance your user acquisition strategy
12 min read
  • #Apptica Analytics
  • #Mobile Apps
  • #Mobile Usage Metrics
Mastering Ad Creatives in 2024

Mastering Ad Creatives in 2024

Find out the recent stats on creatives, working mechanics, proven design tips, recommendations for optimization and much more.
21 min read
  • #Apptica Analytics
  • #Mobile Advertising
  • #Ad Creatives
User Acquisition Scaling And New Approaches That Fire

User Acquisition Scaling And New Approaches That Fire

In this article we go through such techniques as personalization, ASO, social media marketing, influencer marketing, referral program, machine learning in UA and so much more.
11 min read
  • #Apptica Analytics
  • #User acquisition & app promotion
How To Triumph With Playables and Make +700% CR: stats, numbers and tips

How To Triumph With Playables and Make +700% CR: stats, numbers and tips

Learn about the best practices for playables ads, how to build them, current statistics with rankings.
11 min read
  • #Apptica Analytics
  • #Playable Ads
  • #Ad Intelligence
Breaking Boundaries in Influence Marketing: Trends, Creatives, Audience, Methodology

Breaking Boundaries in Influence Marketing: Trends, Creatives, Audience, Methodology

By 2025, influence marketing is predicted to be worth $22 billion. The industry is bustling and growing: people perceive the recommendations of their peers better. Half of all brands partnering with influencers run an eCommerce store. However, influence marketing is also a solid pick for mobile app ads and playable
7 min read
  • #Influencer Marketing
  • #expert article
Apptica Talks. Episode #7. Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor

Apptica Talks. Episode #7. Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor

In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.
2 min read
  • #Apptica Talks
  • #Influencer Marketing