Apptica Analytics
A collection of 41 posts
![[Webinar] Beyond Clickbait: The Good, The Bad & The Ugly of Mobile Game Ads](/blog/content/images/size/w600/2025/03/Screenshot-2025-03-27-at-12.31.22.png)
[Webinar] Beyond Clickbait: The Good, The Bad & The Ugly of Mobile Game Ads
Join Apptica & AppAgent for a deep dive into the psychology behind mobile ad creatives, exploring why shocking ads grab attention, how they impact brand perception, and how to achieve high CTRs, hook rates & hold rates without them.
State of Mobile Market, 2024
Discover the exciting transformation of the app market in 2024 with our in-depth annual report, packed with the latest trends, top rankings, insightful charts, and expert opinions you’ll definitely find valuable!
The Best Mobile App Engagement Practices You Need to Know
Mobile app engagement is vital for retention and user lifetime value. With only 11.25% of apps used daily, marketers and developers must apply gamification, storytelling, onboarding, and personalization. Learn proven tactics to enhance UX, increase retention, and cut acquisition costs effectively.
Non-Gaming Apps in Asia, Q3 2024
Explore Asia’s dynamic non-gaming app market in our Q3 2024 report, packed with key insights into regional growth, top-performing apps, and expert trends that are shaping the industry. Discover the latest data, benchmarks, and the evolving landscape of mobile advertising in Asia’s leading markets.
Using Apptica to Streamline Market Research: Case of Interactive Novels
Discover how Apptica's data-driven platform aids market research in niche mobile games like interactive romance novels. This article highlights insights on user engagement, revenue, and app performance metrics to boost your app strategy and uncover top-performing apps.
State of FinTech Apps in Spain & Mexico in H1 2024
Discover the latest trends of the FinTech market in Spain and Mexico in the first half of 2024 and get a strategic vision to optimize your application campaigns.
Top-10 Apps in September 2024: Gaming & Non-Gaming
Curious about the mobile apps and games that ruled September? We've ranked the top non-gaming apps and games by DAU, downloads, and revenue, highlighting the biggest hits of the month. From viral sensations to top earners, these rankings reveal what users couldn’t get enough of. Dive in!
Monthly Rankings: August 2024
From download surges to record-breaking revenue, here's a look at the shopping, social and gaming apps that captured users' attention and wallets in August.
Spotlight on MENA. State of the mobile market in H1 2024.
Explore the app market in MENA in H1 2024 with our latest report in cooperation with Medialinks - a leading marketing agency in the Middle East.
State of mobile market, H1 2024
Delve into the development of the app market in the first half of 2024 with our latest report, filled with mobile market trends, top charts, rankings, and insights from leading experts.
Mobile Usage Metrics: What You Should Know in 2024
Explore key app analytics metrics to make well-informed decisions and enhance your user acquisition strategy
Mastering Ad Creatives in 2024
Find out the recent stats on creatives, working mechanics, proven design tips, recommendations for optimization and much more.
User Acquisition Scaling And New Approaches That Fire
In this article we go through such techniques as personalization, ASO, social media marketing, influencer marketing, referral program, machine learning in UA and so much more.
How To Triumph With Playables and Make +700% CR: stats, numbers and tips
Learn about the best practices for playables ads, how to build them, current statistics with rankings.
Bending it Like APAC
A sneak peek into the minds of iOS mobile gamers across India and Southeast Asia. Learn the most popular titles, state of advertising activities, retention benchmarks, and much more.
State of the market in 2023. An annual analysis of app market and advertising activities.
Explore how the app market evolved in 2023 through our latest report packed with market trends, charts, rankings, and insights from the leading experts.
Mobile games: state of the market & playtime benchmarks, Q3, 2023. Joint report with Gamelight
Explore the state of mobile gaming in Q3, 2023. Together with Gamelight we have analysed data on 37 countries with a more detailed focus on US, UK, Japan, South Korea, France and Germany.
Apptica x UGC Ninja: Creative analytics
Analytics report on User-Generated Content (UGC) like ads and the state of the mobile advertising market in Q3, 2023, worldwide and the USA.
Report: APPS DE COMPRAS EN ESPAÑA 2023 in partnership with ARKANA
Presentamos el ‘Informe Apps de Compras en España 2023’ junto a ARKANA, donde te mostramos el estado de las aplicaciones de la categoría de compras en el primer semestre de 2023 en España.
Mobile games: State of the market H1, 2023
Discover the latest data and trends of mobile games in the first half of 2023.
State of the market: Puzzle Games in Q1, 2023
Dive into the puzzle gaming with our new report. Check the data on top puzzle games and top performing countries in Q1, 2023.
Cradle of knowledge by Sergey Yaroshevich: creative concepts, strategies of top publishers, top games decomposition and much more!
Sergey Yaroshevich (User Acquisition & Creatives Expert) has launched a series of articles on how to deal with creatives, where to get inspiration and what strategies to adhere.
Ad Intelligence: an overview 2022
Check an overview of ad intelligence for 2022.
Webinar: Current trends and future forecasts in crypto gaming
Apptica is going to discuss the controversial trends and all the transformations in crypto gaming with Hexacore and WePlay Ventures.
The Highest-Grossing Mobile Games on iOS & Android: November 2022
Do you know who rules the mobile game market today? Read the new report by Apptica to find out which titles became the leaders in revenue in November 2022!
In this report, we are going to find out:
* Which mobile game apps became leaders by revenue;
* Which genres were the