Apptica Analytics
A collection of 31 posts
Mobile Usage Metrics: What You Should Know in 2024
Explore key app analytics metrics to make well-informed decisions and enhance your user acquisition strategy
Mastering Ad Creatives in 2024
Find out the recent stats on creatives, working mechanics, proven design tips, recommendations for optimization and much more.
User Acquisition Scaling And New Approaches That Fire
In this article we go through such techniques as personalization, ASO, social media marketing, influencer marketing, referral program, machine learning in UA and so much more.
How To Triumph With Playables and Make +700% CR: stats, numbers and tips
Learn about the best practices for playables ads, how to build them, current statistics with rankings.
Bending it Like APAC
A sneak peek into the minds of iOS mobile gamers across India and Southeast Asia. Learn the most popular titles, state of advertising activities, retention benchmarks, and much more.
State of the market in 2023. An annual analysis of app market and advertising activities.
Explore how the app market evolved in 2023 through our latest report packed with market trends, charts, rankings, and insights from the leading experts.
Mobile games: state of the market & playtime benchmarks, Q3, 2023. Joint report with Gamelight
Explore the state of mobile gaming in Q3, 2023. Together with Gamelight we have analysed data on 37 countries with a more detailed focus on US, UK, Japan, South Korea, France and Germany.
Apptica x UGC Ninja: Creative analytics
Analytics report on User-Generated Content (UGC) like ads and the state of the mobile advertising market in Q3, 2023, worldwide and the USA.
Report: APPS DE COMPRAS EN ESPAÑA 2023 in partnership with ARKANA
Presentamos el ‘Informe Apps de Compras en España 2023’ junto a ARKANA, donde te mostramos el estado de las aplicaciones de la categoría de compras en el primer semestre de 2023 en España.
Mobile games: State of the market H1, 2023
Discover the latest data and trends of mobile games in the first half of 2023.
State of the market: Puzzle Games in Q1, 2023
Dive into the puzzle gaming with our new report. Check the data on top puzzle games and top performing countries in Q1, 2023.
Cradle of knowledge by Sergey Yaroshevich: creative concepts, strategies of top publishers, top games decomposition and much more!
Sergey Yaroshevich (User Acquisition & Creatives Expert) has launched a series of articles on how to deal with creatives, where to get inspiration and what strategies to adhere.
Ad Intelligence: an overview 2022
Check an overview of ad intelligence for 2022.
Webinar: Current trends and future forecasts in crypto gaming
Apptica is going to discuss the controversial trends and all the transformations in crypto gaming with Hexacore and WePlay Ventures.
The Highest-Grossing Mobile Games on iOS & Android: November 2022
Do you know who rules the mobile game market today? Read the new report by Apptica to find out which titles became the leaders in revenue in November 2022!
In this report, we are going to find out:
* Which mobile game apps became leaders by revenue;
* Which genres were the
The Highest-Grossing Mobile Games on iOS & Android: Q2 2022
Do you know who rules the mobile game market today? Read the new report by Apptica to find out which titles became the leaders in revenue in the second quarter of 2022!
Mobile games on iOS: winter results and forecasts for spring 2022
Read our new report to know which iOS game categories will rule the mobile market soon.
Health & Fitness apps in a rapidly changing environment: new report by Apptica
Learn more about Health and Fitness applications in our latest report!
Top summer 2021 App Store & Google Play releases
The summer has just ended, but Apptica team already has fresh analytics to share!
Hype, rooms and invitations: why Clubhouse app is losing the game
After more than a year of existing Clubhouse changed its logo and renounced its invitation system. Seems like developers want their project to reborn – or at least gain some new active users. But, since Clubhouse app is no longer popular enough, are these changes worth it?
But first – the numbers
"Lite" Apps for Emerging Markets
While the world is getting smaller nowadays, access to the Internet and technologies still stays unequal. The market of mobile apps is one of those that tries to solve this situation by available means and attract new users.
The answer to such characteristics of the emerging market as expensive and
Clubhouse dynamics and perspectives
Despite the recent popularity surge of Clubhouse app, its story began around March 2020 when it was launched on iOS by Silicon Valley entrepreneurs Paul Davidson and Rohan Seth of Alpha Exploration Co. Right after its appearance, Clubhouse attracted about 1500 users and has been valued at $100 million. Almost
Top 10 mobile games of July by downloads
If a few months of the total self-isolation were highly rewarding in terms of mobile games' usage, then after the lockdown games' installs number decreased by 7%. In July, the situation is getting stable, which means another profit for the gaming industry.
According to Apptica Store Intelligence, in
Top Grossing mobile games of June
If the quarantine time turned out to be a golden era for mobile game developers, in June, the situation is calmed. According to the latest report, mobile games are even decreased in downloads against before-pandemic time. As for the income, we already see games' revenue from in-app purchased came
Top insights from Apptica for the last year
Today we're happy to share 5 posts from Apptica's blog that turned out to be the most intriguing and insightful. We're glad to see that our readers are passionate about a variety of things: mobile games, in-app advertising, success stories, and case studies... We