Apptica Talks
A collection of 14 posts
Apptica Talks. Episode #8. The Power of Playable Ads with Gökçe Nur Oguz from Playable Factory
Learn about the current trends and best practices in playable ads, integration of UGC and future of user acquisition.
Apptica Talks. Episode #7. Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor
In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.
Apptica Talks. Episode #6. Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative&Strategy at HypeFactory
In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina from HypeFactory
Apptica Talks. Episode #5. In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization
In this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization
Apptica Talks. Episode #4. Influencer Marketing: Avoiding Common Campaign Mistakes with Kristina Nikeenko from Zorka.Agency
In a new episode Kristina Nikeenko from Zorka.Agency shares experience in influencer marketing along with common pitfalls that might scale down your advertising campaigns.
Apptica Talks. Episode #3. Ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday
In this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday.
Apptica Talks. Episode #2 S2. AI in Mobile Marketing with James Crabb from Gamelight
In this episode Apptica Talks about AI in Mobile Marketing with James Crabb, Director of Business Development at Gamelight
Apptica Talks. Episode #1 S2. In-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk from Bidease.
Kicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk, General Manager, Europe at Bidease.
Apptica Talks. Episode #7. Growing your game with Smart LiveOps with Julia Iljuk and Pavel Ignatov from Balancy
In this episode Apptica Talks about growing your game with Smart LiveOps with Julia Iljuk, Head of Growth, and Pavel Ignatov, Founder, at Balancy.
Apptica Talks. Episode #5. Experimental IAA strategies for games with Giuseppe Martoriello from iion
In this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello, co-founder at iion.
Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.
In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.
Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.
In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.
Apptica Talks. Episode #2. App monetization trends with Stafaniya Radzivonik and Ahmed Chakroun from Smaato.
In this episode Apptica Talks about app monetization trends with Stafaniya Radzivonik, Business Development Team Lead, EMEA and Ahmed Chakroun, Sr Mobile Product Manager at Smaato.
Apptica Talks. Episode #1 A/B tests in ASO with Emilio Mellado, ASO expert at Geeklab
Learn how to validate your ideas, find a winning variant, how to elevate your Custom Product Pages with AB Tests, what strategy to adhere with fake elements, best practices for mapping out a series of AB tests, and, finally, 3 trends to keep an eye on in 2023.