Ad Intelligence
A collection of 39 posts
![[Webinar] Beyond Clickbait: The Good, The Bad & The Ugly of Mobile Game Ads](/blog/content/images/size/w600/2025/03/Screenshot-2025-03-27-at-12.31.22.png)
[Webinar] Beyond Clickbait: The Good, The Bad & The Ugly of Mobile Game Ads
Join Apptica & AppAgent for a deep dive into the psychology behind mobile ad creatives, exploring why shocking ads grab attention, how they impact brand perception, and how to achieve high CTRs, hook rates & hold rates without them.
State of Mobile Market, 2024
Discover the exciting transformation of the app market in 2024 with our in-depth annual report, packed with the latest trends, top rankings, insightful charts, and expert opinions you’ll definitely find valuable!
Black Friday 2024: Shopping App Trends and Opportunities in Spain
Black Friday is here! Our latest report with ARKANA explores Spain's mobile shopping trends, revealing how consumer behavior shapes app usage. Uncover key insights, emerging trends, and strategies to boost holiday conversions and stay ahead in Spain's competitive e-commerce market.
State of FinTech Apps in Spain & Mexico in H1 2024
Discover the latest trends of the FinTech market in Spain and Mexico in the first half of 2024 and get a strategic vision to optimize your application campaigns.
Understanding Video Creatives by Duration: Types and Uses
Introducing our new filter "Creative Duration" and explaining what insights it may bring.
Webinar: Creative Experiments: Set New Benchmarks
Apptica discusses universal approaches for scaling through creatives in the modern mobile advertising landscape with Allformance and Endel.
How To Triumph With Playables and Make +700% CR: stats, numbers and tips
Learn about the best practices for playables ads, how to build them, current statistics with rankings.
Apptica x UGC Ninja: Creative analytics
Analytics report on User-Generated Content (UGC) like ads and the state of the mobile advertising market in Q3, 2023, worldwide and the USA.
Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.
In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.
Ad Intelligence: an overview 2022
Check an overview of ad intelligence for 2022.
Mobile Video Ad Creatives: Western and Eastern Countries
A well-thought-out ad creative is a key to effective in-app advertising. But what creatives work best for Western and Eastern countries? Let's find it out.
Top-5 Mobile Ad Networks You Should Try in 2022
It's pretty easy to get confused when choosing an ad network to promote mobile apps or games. Apptica compiled the top-5 mobile ad networks that are definitely worth trying in 2022.
TikTok Ads in 2022: Everything Mobile Marketers Need to Know
AdQuantum and Apptica researched TikTok advertising trends over the past year and identified the key to creating the best performing ad creatives in 2022.
App Comparing by Apptica
Let us introduce you new Apptica feature that will change your approach to app research and exploration. We have carefully collected feedback from our users and happy to present a tool that answers our subscribers’ needs and desires:
App Comparing
We really care about your comfort and time-saving, that’s
Playrix produced over 25k fake ads in a year - gonna be more?
Fake ads have been a real struggle for many mobile game players. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Despite the fact the majority of players hate fake ads (there's even a petition on Change.
How to promote an app? Web, in-app, social - choosing the best way
The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal user base is a key to monetization. Today we cover 5 user acquisition channels to
How to use paid promotions to jumpstart user acquisition?
When you make an app, no matter how great of an app, you need to be able to get people to use it. User acquisition is all about bringing new users to your app. One way to jumpstart your user acquisition is to use paid promotions. There is a variety
Ads localization for the Middle East and Asia
Today, a multicultural world defines a new approach to business and marketing. Working in the mobile field and striving to get better results, experts are obliged to have in mind the multifacetedness of their audience. This leads to a complex approach to user acquisition: first, user segmentation by demographics, then
The one question you must answer before choosing the ad format for your mobile app
There’s a lot of mixed-messaging right now about the efficacy of mobile app ads. Some sources claim mobile app ads are the secret to making money as an app developer. Yet other sources claim that in-app ads have almost no positive impact, especially given how many people abandon applications
Saving time on optimizing UA strategy | Checklist
The daily routine of a UA manager is full of challenges and complicated goals: a sustained searching for new approaches to user acquisition, optimizing, testing - all of that can once become a real thorn in your side. We built up an ultimate UA checklist with marketing needs in mind.
How running mobile ads can help you increase downloads x15
Unlike ASO, in-app advertising is a paid way of user acquisition that many experts recognize as the most effective approach to UA in mobile games. Advertising inside mobile apps and social advertising on Facebook, Instagram, or Snapchat can both considered as in-app ads. This way, a UA manager is provided
How to reach Top Chart using the right paid-UA tactics
With the current plethora of mobile games in the App Store, rare publisher can only rely on App Store Optimization. Today, in-app advertising is the must-do approach to user acquisition which is effective and easy to track. However, the process involves so much testing and optimizing that somebody can find
In-App Advertising Checklist: 2020 Edition
Today, user acquisition is a crucial part of product development. Too much competition on the market places UA managers in the face of numerous challenges, and this year is no exception mobile marketers seek for new ways to improve UA, maximize ROI or expand to the new market. For app
Choosing the right ad format for your mobile app
While deploying mobile ads is quick and easy, choosing the best ad network can be frustrating if you don't know the current ad formats in mobile advertising. Understanding the benefits and drawbacks of each ad format will help you pick the right ad format.
Let's take
Best advertising creatives of November: Fake Ad
Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose gameplay has nothing to do with the ad and the game is nothing player believed