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  3. #Ad Intelligence
28 April 2023 Ad Creatives

Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.

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  • #Ad Creatives
  • #Apptica Talks
  • #User acquisition & app promotion
  • #Ad Intelligence
18 January 2023 Ad Intelligence

Ad Intelligence: an overview 2022

Check an overview of ad intelligence for 2022.

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  • #Ad Intelligence
  • #Apptica Analytics
  • #In-App Advertising Report
26 April 2022 Ad Creatives

Mobile Video Ad Creatives: Western and Eastern Countries

A well-thought-out ad creative is a key to effective in-app advertising. But what creatives work best for Western and Eastern countries? Let's find it out.

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  • #Ad Creatives
  • #Ad Intelligence
  • #Mobile Advertising
1 April 2022 Ad Networks

Top-5 Mobile Ad Networks You Should Try in 2022

It's pretty easy to get confused when choosing an ad network to promote mobile apps or games. Apptica compiled the top-5 mobile ad networks that are definitely worth trying in 2022.

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  • #Ad Networks
  • #Ad Intelligence
  • #Mobile Ad Network
  • #Mobile Advertising
9 March 2022 Ad Creatives

TikTok Ads in 2022: Everything Mobile Marketers Need to Know

AdQuantum and Apptica researched TikTok advertising trends over the past year and identified the key to creating the best performing ad creatives in 2022.

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  • #Ad Creatives
  • #Ad Networks
  • #Ad Intelligence
8 April 2021 Apptica Updates

App Comparing by Apptica

Let us introduce you new Apptica feature that will change your approach to app research and exploration. We have carefully collected feedback from our users and happy to present a tool that answers

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  • #Apptica Updates
  • #Ad Intelligence
  • #Ad Creatives
  • #Top Charts
  • #App Comparing
9 September 2020 Playrix

Playrix produced over 25k fake ads in a year - gonna be more?

Fake ads have been a real struggle for many mobile game players. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Despite

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  • #Playrix
  • #Fake ads
  • #Ad Intelligence
11 August 2020 Ad Intelligence

How to promote an app? Web, in-app, social - choosing the best way

The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal

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  • #Ad Intelligence
  • #Store Intelligence
  • #Ad Creatives
30 June 2020 Ad Intelligence

How to use paid promotions to jumpstart user acquisition?

When you make an app, no matter how great of an app, you need to be able to get people to use it. User acquisition is all about bringing new users to your

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  • #Ad Intelligence
11 June 2020 Ad Creatives

Ads localization for the Middle East and Asia

Today, a multicultural world defines a new approach to business and marketing. Working in the mobile field and striving to get better results, experts are obliged to have in mind the multifacetedness of

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  • #Ad Creatives
  • #Ad Intelligence
26 May 2020 Ad Creatives

The one question you must answer before choosing the ad format for your mobile app

There’s a lot of mixed-messaging right now about the efficacy of mobile app ads. Some sources claim mobile app ads are the secret to making money as an app developer. Yet other

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  • #Ad Creatives
  • #Ad Intelligence
  • #Playable Ads
19 May 2020 Ad Intelligence

Saving time on optimizing UA strategy | Checklist

The daily routine of a UA manager is full of challenges and complicated goals: a sustained searching for new approaches to user acquisition, optimizing, testing - all of that can once become a

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  • #Ad Intelligence
  • #App Store Optimization (ASO)
  • #Store Intelligence
28 April 2020 Case-study

How running mobile ads can help you increase downloads x15

Unlike ASO, in-app advertising is a paid way of user acquisition that many experts recognize as the most effective approach to UA in mobile games. Advertising inside mobile apps and social advertising on

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  • #Case-study
  • #Ad Intelligence
14 April 2020 Mobile Ad Network

How to reach Top Chart using the right paid-UA tactics

With the current plethora of mobile games in the App Store, rare publisher can only rely on App Store Optimization. Today, in-app advertising is the must-do approach to user acquisition which is effective

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  • #Mobile Ad Network
  • #Ad Intelligence
18 February 2020 Ad Intelligence

In-App Advertising Checklist: 2020 Edition

Today, user acquisition is a crucial part of product development. Too much competition on the market places UA managers in the face of numerous challenges, and this year is no exception mobile marketers

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  • #Ad Intelligence
3 December 2019 Ad Creatives

Choosing the right ad format for your mobile app

While deploying mobile ads is quick and easy, choosing the best ad network can be frustrating if you don't know the current ad formats in mobile advertising. Understanding the benefits and drawbacks of

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  • #Ad Creatives
  • #Ad Intelligence
29 November 2019 Best Creatives of the month

Best advertising creatives of November: Fake Ad

Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose

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  • #Best Creatives of the month
  • #Ad Creatives
  • #Ad Intelligence
  • #Playrix
  • #Fake ads
8 November 2019 Ad Creatives

Best advertising creatives of October

Nobody likes advertising as much as Apptica team does. The end of the month is the time for our ongoing collection of the best advertising creatives. We watched hundreds of ads and chose

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  • #Ad Creatives
  • #Ad Intelligence
  • #Best Creatives of the month
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