According to Apptica Advertising Intelligence, in the first quarter of 2019, 8 190 advertisers were registered both in iOS and Android stores, in gaming category, which is 1,2% more than in Q4 of 2018. The advertising industry is growing steadily with more and more mobile games tending to run ad inside other applications.
This diagram shows advertisers distribution in gaming category by countries. The US ranks first followed by Hong Kong, France, and South Korea. In these countries, there are the most active advertisers among gaming applications. Top 10 also features Great Britain, Israel, Cyprus, Singapore, Germany, and Japan.
If the United States is generally the undisputed leader in mobile advertising, the rest of the top depends on the category or the platform. Below is the distribution of advertisers by country in the App Store and Google Play.
The US is followed by France and South Korea. Сounties like Great Britain, Israel, and Japan also perform very well.
In Google Play three leaders are the US, Hong Kong and South Korea.
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