Best of Casual, Apptica Report on Top Advertisers 2018
“Casual” is one of the most popular game categories and year by year number of apps within it grow rapidly. Therefore in this report we would review most active advertisers within Casual Game Category throughout 2018
Information is based on ad impressions and accurate for Casual Game category.
Let’s take a look at leaders or 2018:
- Bubble Shooter by Happy Dragon Inc
- Coin Master by Moon Active
- Playrix games & it’s Homescapes & Gardenscapes apps have taken 3rd and 4th position
- Candy Crush Saga by King closes top five leaders
Stable positions in Top 10 also held by:
- Angry Birds 2 by Rovio Entertainment Corporation
- Township by Playrix Games
- Shoot Bubble - Fruit Splash by 4 Game Studio
- My Talking Tom 2 by Outfit7 Limited
- Bubble Shooter by Retooldirox
Top advertiser of Q1 2018 is:
- Coin Master by Moon Active
While leader of Q2 and Q3 is :
- Homescapes by Playrix Games
In Q4 big advantage have been taken by:
- Bubble Shooter by Happy Dragon Inc
Advertiser's strategy overview
Let’s analyze deeper ad campaigns of
- Coin Master by Peak Games
Countries:
Ad campaigns for 2018 were mostly seen in India, United Kingdom, and New Zealand.
In-App Traffic source of Coin Master by Peak Games:
Ad campaigns in Top 3 countries throughout 2018 were mostly seen in the following applications & categories
- Casual, Educational, Arcade
- Dunk shot by Ketchapp
Top Ad format is – Playable Ads
Thank You!
We hope you enjoyed overview made by Apptica. Get more in-app advertising insights at Apptica.com
