Natalie Stepanova
Head of Marketing & PR
Best advertising creatives of October
Nobody likes advertising as much as Apptica team does. The end of the month is the time for our ongoing collection of the best advertising creatives. We watched hundreds of ads and chose the most creative, beautiful, funny ones. If you think your ad creative deserves to be featured in
American Dad! Apocalypse Soon: UA review, downloads, soft-launch strategy
On October 22, a mobile game inspired by the famous comedy series American Dad! was released in App Store and Google Play. As part of the pre-launch, the game has been available in several countries since mid-October. Starting from October 12, the game could be downloaded in Canada, Australia, and
How to Acquire and Retain Gamers in the App Store and Google Play
Games acquire and retain users in different ways, like paid advertising, working with communities, and – something a lot of developers are starting to use – app store optimization. But there's one channel for interacting with users that many of them still aren't paying attention to – feedback in
Top Grossing Mobile Games for Q3 2019
According to Apptica Store Intelligence, the top grossing mobile game in Q3 2019 is Coin Master. From June to September, the game earned more than $110 Million in App Store and Google Play.
The list is dominated by the games from category "Action" as well as some casual
Playrix soft-launched a new mobile game Manor Matters
A new Playrix hyper-casual game is coming soon! September 27, the application called Manor Matters appeared in App Store. The game was traditionally soft-launched in three countries: Canada, Australia, and the United Kingdom. Based on previous releases' experience, one can suppose the worldwide Manor Matters launch is going to
New section: Top Apps
Apptica's Tech Team keeps ameliorating the platform in order to give you the best business solutions to grow your app, track competitors' performance and set the most profitable advertising campaign. So today we're happy to announce the launch of a shiny new section.
Top Apps
![Top Applications in September 2019 [Downloads Chart]](/blog/content/images/size/w600/2019/10/top-apps-septenber-cover.jpg)
Top Applications in September 2019 [Downloads Chart]
In September, the App Store is dominated by Chinese applications. Two of the top three apps by downloads are available only in China, as for the third one, China generates 99,8% of installs. Line #6 is also held by Chinese app 西瓜视频 - the video player is not localized
Chinese version of Archero game hits 4 Million downloads
In mid-August, the publisher HABBY launched the Chinese version of the successful mobile game Archero in App Store. The game turned out to be so popular in China that in September, it surpassed 4 million downloads. This was especially impressive considering the main version of the game accounted only 700,
![Top Mobile Games in September 2019 [Downloads Chart]](/blog/content/images/size/w600/2019/10/top-games-september-cover.jpg)
Top Mobile Games in September 2019 [Downloads Chart]
In September, Sand Balls was the most downloaded mobile game in both App Store and Google Play. According to Apptica Store Intelligence, the application accounted for more than 15 million installs which is 82% increase since the previous month.
Best advertising creatives of September
The end of the month is time to review the best advertising creatives! We had a deep dive into mobile advertising to find the freshest, creative, and offbeat videos in September 2019.
This month, game applications seemed to compete in making an absolutely beautiful video ad. No question, creating an
Education & Productivity apps show strong growth in downloads at the end of summer
The last days of summer is the time to fight procrastination before the new school year to arrive. Students and teachers all over the world are looking for some energy to start their studies, so it makes the back-to-school season a good time for Educational & Productivity apps developers.
According
Weather Radars Revenue Doubled in the US Along of Hurricane Dorian
A category five storm - Hurricane Dorian - slammed Great Abaco Island in the Bahamas on September 1. The second most powerful Atlantic storm ever recorded then made landfall in North Carolina on Friday morning and went along the Mid-Atlantic Coast of the US.
People faced a natural disaster of
Pokémon Masters' first Ad Creatives
On August 29th, 2019, DeNA Co., Ltd. announced a launch of a brand new mobile game Pokémon Masters. The game has been created in partnership with The Pokémon Company and is being a fifth official Pokémon mobile game preceded by the famous Pokémon Go. The application is available to download
7 secrets pour créer un super jeu vidéo mobile
Pourquoi est-ce que certains jeux marchent mieux que les autres? Quel est leur secret ? La plupart des développeurs n’ont pas les ressources de gros studios de jeux vidéo et ne savent pas par quoi commencer. Rien ne sert de partir tête baissée en pensant que son jeu vidéo va
Copycatting in mobile games: does it really worth the effort?
The problem of copying has probably existed since the very first occurrence of creativity - in every industry there always are people willing to get rich quick and not to make much effort. At first sight, cloning might seem like an easy way to gain money - the only effort
Playrix games outstrip social media by average session length
Two famous mobile games from Playrix - Gardenscapes and Homescapes - top the list of the most popular applications by ASL in Russia - reported Forbes. According to analytics firm Mediascope, users spend an average of 46 minutes per day playing Gardenscapes and 41 minutes - playing Homescapes. These figures
Best advertising creatives of August
Advertising is a very important part of every mobile application's monetization. Each advertiser wants to make its application shining and get more traffic and that's when the advertising come in. Apptica's team looked though every ad creative running this month and ready to show
Instagram is losing popularity because of hiding likes?
In April 2019, a Facebook spokesperson announced that Instagram will hide likes on user posts. The news was declared at Facebook's annual developer conference, F8, in San Jose. "We are testing this because we want your followers to focus on the photos and videos you share, not
Misleading ad in mobile games: Playrix, Matchington Mansion, Mafia City
If you were playing free mobile games at least once you've probably seen the mobile ad of other games popping up occasionally on your screen. Some of us hate it, the others accept it as a necessary evil but what if you're actually interested in playing
Fortnite mobile gained almost $40 Million in the US alone due to the World Cup
It's been less than a week since Fortnite World Cup Finals took place in New York City at the Arthur Ashe Stadium. The iconic tournament was held by Epic Games - video games and software development company based in the US. Since Fortnite game launch in 2017, it
FaceApp Revenue Just Reached $3.5 Million. What's the secret?
In July, FaceApp has already reached $3.5 Million in revenue and 26 125 000 downloads in both stores, which is about 35 times more than in June. And it's not even the end of the month! What was the reason for such rapid growth? A right choice
Playrix tests ad for its new game Wildscapes
At the end of April, 2019 huge Russian publisher Playrix soft-launched a new puzzler game called Wildscapes. The gameplay of Wildscapes reflects other Playrix games such as Gardenscapes and Homescapes: it'a a match-three game where user can create a zoo and then unlock new areas, animals and attractions
Chinese advertisers rock gaming category
The US is no longer the advertising leader in gaming category -
over the last month, Hong Kong ranks first.
According to Apptica Ad Intelligence, from June 11 to July 11
among the top 1000 advertisers of game category in Google Play, 18% were from Hong Kong. The US is
Top gaming Publishers for May 2019 by downloads
Voodoo is a n1 Publisher worldwide in May 2019 in iOS and Android. Even considering that in Android Voodoo have 24 applications less than in iOS, it's still the best gaming publisher by downloads. The total number of downloads in two stores is 66 077 087 where users
![Webinar: Mobile UA strategies: acquiring better audience [Record from 2019-06-11]](/blog/content/images/size/w600/2019/06/webinars.jpg)
Webinar: Mobile UA strategies: acquiring better audience [Record from 2019-06-11]
Happy to share with you the record of Apptica's webinar
Tell us what topics are you interested in and we'll cover it the next time!