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Natalie Stepanova

Natalie Stepanova

Head of Marketing & PR

80 articles written by Natalie Stepanova
31 March 2020 Apptica Analytics

Video-chats become the most rapid-growing category on App Store and Google Play

While much of the mobile apps loose downloads since the worldwide COVID-19 outbreak, there is one store category that is growing more than ever - Social Networking (App Store) or Communication (Google Play)

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  • #Apptica Analytics
  • #Market Trends
26 March 2020 Market Trends

State of Mobile Ad [Infographics]

From getting downloads to enhancing the brand image, in-app advertising is a big game of improving user acquisition. From 2015 to 2019, mobile ad spending grew by 240%, which proves the in-app advertising

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  • #Market Trends
  • #Apptica Analytics
24 March 2020 Market Trends

4 steps to launch your game in China

Entering the Chinese mobile market is a fantastic opportunity for game and app developers and distributors. Half of China plays mobile games, according to a report by QuestMobile. China’s domestic game market

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  • #Market Trends
  • #Mobile Games
  • #Mobile Industry Overview
13 March 2020 Apptica Updates

A pocket guide to ASO with the new features in Apptica

Welcome new shiny features in Apptica! Here is a complete guide to the new services to give you an idea of how to optimize your ASO strategy and increase downloads. Keywords App Store

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  • #Apptica Updates
10 March 2020 App Store Optimization (ASO)

Top 5 ASO Growth Hacks 2020

In this article, we have prepared 5 practical tips and cases for ASO experts. Ideal for beginners in ASO in 2020 and useful for experts. With the help of these hacks, everyone will

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  • #App Store Optimization (ASO)
5 March 2020 Apptica Updates

Female empowering greeting cards pack to celebrate your colleagues on International Women's Day 🥂

The 8th of March we’re celebrating International Women’s Day! On Sunday, people from all over the world will be saluting womanhood and now is just the right time to celebrate your

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  • #Apptica Updates
25 February 2020 Market Trends

5 Best Health&Fitness apps of the upcoming Spring

Spring is the perfect time to refresh, get back into shape, and get a recovery from the long, cold, and (sometimes) depressive winter time. I bet, at the end of February, some of

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  • #Market Trends
  • #Mobile Industry Overview
18 February 2020 Ad Intelligence

In-App Advertising Checklist: 2020 Edition

Today, user acquisition is a crucial part of product development. Too much competition on the market places UA managers in the face of numerous challenges, and this year is no exception mobile marketers

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  • #Ad Intelligence
12 February 2020 Mobile Industry Overview

How Coronavirus infected mobile stores

This January, China and then the world have faced a harsh coronavirus outbreak. For February 10, 40 554 cases of the disease were recorded, 910 people died. These are tragic events that have

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  • #Mobile Industry Overview
  • #Market Trends
3 February 2020 Market Trends

Minecraft is not the #1 paid app anymore. Reason? Coronavirus.

Plague Inc. outranks the all-time leader Minecraft to become the Top Paid App on App Store, US. Minecraft, which was the best paid app on the App Store for several years, gave way

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  • #Market Trends
  • #Mobile Games
  • #Mobile Industry Overview
28 January 2020 App Store Optimization (ASO)

App Store Optimization checklist & trends for 2020

ASO is and has always been an ever changing matter, and it will still be true in 2020. What changes are coming for this year? What should we expect in terms of ASO

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  • #App Store Optimization (ASO)
  • #Store Intelligence
20 December 2019 Mobile Games

Best mobile games in 2019

This year had much to offer to the mobile games users. Both fans of midcore and casual games found their favorite game in 2019. If you're looking for Top mobile games for 2019,

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  • #Mobile Games
17 December 2019 Mobile Events

Best mobile gaming events in 2020

Every year games professionals and lovers are looking for events to attend and 2020 is no different. Here is a list of the conferences that you must attend in 2020. The best gaming

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  • #Mobile Events
  • #Mobile Industry Overview
13 December 2019 Apptica Analytics

5 unobvious markets to target in 2020

The year 2019 in the mobile gaming industry was marked by several important events, among them a steady growth in the popularity of casual and hyper-casual games. According to the AppsFlyer report, in

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  • #Apptica Analytics
  • #Market Trends
3 December 2019 Ad Creatives

Choosing the right ad format for your mobile app

While deploying mobile ads is quick and easy, choosing the best ad network can be frustrating if you don't know the current ad formats in mobile advertising. Understanding the benefits and drawbacks of

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  • #Ad Creatives
  • #Ad Intelligence
29 November 2019 Best Creatives of the month

Best advertising creatives of November: Fake Ad

Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose

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  • #Best Creatives of the month
  • #Ad Creatives
  • #Ad Intelligence
  • #Playrix
  • #Fake ads
26 November 2019 In-App Advertising Report

State of the App Market in Q3 2019 - Stats & Infographics

The mobile industry has always been one of the most rapid-growing and competitive fields hosting thousands of professionals from all over the world. Best of them are always looking for new opportunities to

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  • #In-App Advertising Report
  • #Apptica Analytics
19 November 2019 Market Trends

Playrix annual revenue from in-app purchases is estimated to overcome $1 billion in 2019

The company behind six successful free-to-play mobile games will earn more than a billion dollars by the end of this year. The numbers are reported by Apptica - App Analytics Platform. According to

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  • #Market Trends
  • #Mobile Industry Overview
  • #Playrix
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