Top Grossing mobile games of June
If the quarantine time turned out to be a golden era for mobile game developers, in June, the situation is calmed. According to the latest report, mobile games are even decreased in downloads
How to use paid promotions to jumpstart user acquisition?
When you make an app, no matter how great of an app, you need to be able to get people to use it. User acquisition is all about bringing new users to your
New features: In-app purchases
This week we will review some new Market Analytics features in Apptica. Our team never stops ameliorating the platform to give you the best analytics experience on the market. So today we're happy
Ads localization for the Middle East and Asia
Today, a multicultural world defines a new approach to business and marketing. Working in the mobile field and striving to get better results, experts are obliged to have in mind the multifacetedness of
General trends driving app growth in 2020
It’s no secret that mobile is one of the biggest platforms in the world and people are spending more and more time on their mobiles, and less time on traditional devices than
The one question you must answer before choosing the ad format for your mobile app
There’s a lot of mixed-messaging right now about the efficacy of mobile app ads. Some sources claim mobile app ads are the secret to making money as an app developer. Yet other
Saving time on optimizing UA strategy | Checklist
The daily routine of a UA manager is full of challenges and complicated goals: a sustained searching for new approaches to user acquisition, optimizing, testing - all of that can once become a
Top insights from Apptica for the last year
Today we're happy to share 5 posts from Apptica's blog that turned out to be the most intriguing and insightful. We're glad to see that our readers are passionate about a variety of
Introducing Email Market Alerts!
We're proud to introduce the new feature that will serve market experts to always stay up-to-date on the market, and never miss any critical insights! Now, you don't need to see all of
How running mobile ads can help you increase downloads x15
Unlike ASO, in-app advertising is a paid way of user acquisition that many experts recognize as the most effective approach to UA in mobile games. Advertising inside mobile apps and social advertising on
Apps that make your life better while you're staying home
Self-isolation may be a stressful time for all of us. Read which apps can not only help you handle the lockdown but also learn new skills. All the application below can be downloaded
How to reach Top Chart using the right paid-UA tactics
With the current plethora of mobile games in the App Store, rare publisher can only rely on App Store Optimization. Today, in-app advertising is the must-do approach to user acquisition which is effective
5 ways to buoy your mobile business during the pandemic
Today, amid the coronavirus pandemic, we're all having the hard times. Unlike many other businesses, the mobile field hasn't been suffered that much and, for the most part, has been able to maintain
Video-chats become the most rapid-growing category on App Store and Google Play
While much of the mobile apps loose downloads since the worldwide COVID-19 outbreak, there is one store category that is growing more than ever - Social Networking (App Store) or Communication (Google Play)
State of Mobile Ad [Infographics]
From getting downloads to enhancing the brand image, in-app advertising is a big game of improving user acquisition. From 2015 to 2019, mobile ad spending grew by 240%, which proves the in-app advertising
4 steps to launch your game in China
Entering the Chinese mobile market is a fantastic opportunity for game and app developers and distributors. Half of China plays mobile games, according to a report by QuestMobile. China’s domestic game market
A pocket guide to ASO with the new features in Apptica
Welcome new shiny features in Apptica! Here is a complete guide to the new services to give you an idea of how to optimize your ASO strategy and increase downloads. Keywords App Store
Top 5 ASO Growth Hacks 2020
In this article, we have prepared 5 practical tips and cases for ASO experts. Ideal for beginners in ASO in 2020 and useful for experts. With the help of these hacks, everyone will