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Natalie Stepanova

Natalie Stepanova

Head of Marketing & PR

92 articles written by Natalie Stepanova
9 September 2020 Playrix

Playrix produced over 25k fake ads in a year - gonna be more?

Fake ads have been a real struggle for many mobile game players. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Despite

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  • #Playrix
  • #Fake ads
  • #Ad Intelligence
3 September 2020

How to design a growth-focused app

When designing a growth-focused mobile app, there are a lot of things to bear in mind. Of course, building an app takes a considerable amount of time and money, therefore building it to

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27 August 2020 Mobile Industry Overview

An ultimate list of the PR sources for mobile game developers

The market of mobile apps is considered to exceed 6 Million apps on the App Store and Google Play. In such a crowded marketplace, it's crucial to stand out from the competitors, find

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  • #Mobile Industry Overview
  • #Mobile Games
25 August 2020 Mobile Games

Top 10 mobile games of July by downloads

If a few months of the total self-isolation were highly rewarding in terms of mobile games' usage, then after the lockdown games' installs number decreased by 7%. In July, the situation is getting

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  • #Mobile Games
  • #Apptica Analytics
  • #Market Trends
20 August 2020 ASO

Easy Tricks For Making The Best Use Of Apple’s App Store Optimization Algorithms

Just like your business website requires optimization to get in front of organic search traffic, your app on Apple's App Store requires the same level of attention. Sure, the App Store algorithm might

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  • #ASO
  • #Mobile App Growth
18 August 2020 Recording

App marketing - do's and don'ts in 2020

Learn how to promote your app, acquire users, and increase installs and revenue. Watch the webinar recording to learn the best and worst practices in app marketing, explore the latest trends in mobile advertising and ASO.

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  • #Recording
18 August 2020 Mobile Games

Epic games losing over $50 M monthly income by removing the Fortnite mobile

The big fight between Fortnite developer and mobile stores continued with removing the game from the App Store and Google Play on August 14. This decision was guided by the violation of the

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  • #Mobile Games
  • #Market Trends
11 August 2020 Ad Intelligence

How to promote an app? Web, in-app, social - choosing the best way

The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal

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  • #Ad Intelligence
  • #Store Intelligence
  • #Ad Creatives
6 August 2020 Ad Monetization

5 Tips for Improving Interstitial Ad Monetization

We’ve all seen those ads that pop up on mobile and take up the entire screen. There’s often a hidden X to close the ads that you just can’t see,

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  • #Ad Monetization
  • #Mobile Advertising
24 July 2020 Ad Targeting

5 Ways to Refine Your Mobile Ad Targeting

Whether you’re selling a product, app or service, your mobile ad target audience will change from time to time. For the most part, they won’t completely change flat out from one

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  • #Ad Targeting
  • #Mobile Advertising
16 July 2020 Ad Creatives

4 Lessons for Making Better Ad Creatives

People make ad creatives to be seen so it’s understandable why you’d want to make sure that the ones you use are successful. You only need to go so far to

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  • #Ad Creatives
  • #Mobile Advertising
14 July 2020 Apptica Analytics

Top Grossing mobile games of June

If the quarantine time turned out to be a golden era for mobile game developers, in June, the situation is calmed. According to the latest report, mobile games are even decreased in downloads

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  • #Apptica Analytics
  • #Store Intelligence
9 July 2020 Ad Networks

How to Target Your Mobile Ad Network to Reach the Best Customers

Google will go so far as to tell you that in order to make a success of things, you should reach the right audience at the right moment. This isn’t exactly breaking

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  • #Ad Networks
  • #Mobile Advertising
3 July 2020 User acquisition & app promotion

An Ultimate User Acquisition To-Do List Before Launching

It’s all well and good having the world’s greatest app that you’re ready to launch, an app that you think will change the world, or the way the world works

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  • #User acquisition & app promotion
  • #Mobile App Growth
2 July 2020 Recording

ACE Framework: Bullet-Proof Ad Creatives Process

Join us on the free webinar and explore the most comprehensive approach to producing ad creatives, learn how to avoid common pitfalls on every stage of this process, and apply the best techniques to get more visibility to your app and greatly increase CTR.

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  • #Recording
2 July 2020 Recording

The Impact of IPs in Hypercasual Games

Publishing a mobile game based on an IP is one of the poorly explored ways to naturally increase the commercial success of the game. In this webinar, industry experts share their experience of

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  • #Recording
2 July 2020 Recording

Optimizing User Acquisition in Mobile Games

User Acquisition is a crucial point for every game developer and an essential part of the app’s marketing strategy. During this webinar, three mobile experts shared their expertise in acquiring new gamers

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  • #Recording
2 July 2020 Recording

Mobile UA strategies in 2019: acquiring better audience

User acquisition is key to growing applications and increasing user base. This webinar of the Mobile UA strategies in 2019 covers very important questions: how to build the UA campaign the way it

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  • #Recording
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