Natalie Stepanova
Head of Marketing & PR
Playrix produced over 25k fake ads in a year - gonna be more?
Fake ads have been a real struggle for many mobile game players. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Despite the fact the majority of players hate fake ads (there's even a petition on Change.
How to design a growth-focused app
When designing a growth-focused mobile app, there are a lot of things to bear in mind. Of course, building an app takes a considerable amount of time and money, therefore building it to the very best standard with thorough planning and testing from the onset is crucial to success.
The
An ultimate list of the PR sources for mobile game developers
The market of mobile apps is considered to exceed 6 Million apps on the App Store and Google Play. In such a crowded marketplace, it's crucial to stand out from the competitors, find your Unique Selling Point, and invest your time and money in app promotion. To help
Top 10 mobile games of July by downloads
If a few months of the total self-isolation were highly rewarding in terms of mobile games' usage, then after the lockdown games' installs number decreased by 7%. In July, the situation is getting stable, which means another profit for the gaming industry.
According to Apptica Store Intelligence, in
Easy Tricks For Making The Best Use Of Apple’s App Store Optimization Algorithms
Just like your business website requires optimization to get in front of organic search traffic, your app on Apple's App Store requires the same level of attention. Sure, the App Store algorithm might not be as highly evolved as Google's, but that doesn't mean
App marketing - do's and don'ts in 2020
Learn how to promote your app, acquire users, and increase installs and revenue. Watch the webinar recording to learn the best and worst practices in app marketing, explore the latest trends in mobile advertising and ASO.
Epic games losing over $50 M monthly income by removing the Fortnite mobile
The big fight between Fortnite developer and mobile stores continued with removing the game from the App Store and Google Play on August 14. This decision was guided by the violation of the stores' policy: Epic announced the way for players to make in-app purchases bypassing the official stores&
How to promote an app? Web, in-app, social - choosing the best way
The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal user base is a key to monetization. Today we cover 5 user acquisition channels to
5 Tips for Improving Interstitial Ad Monetization
We’ve all seen those ads that pop up on mobile and take up the entire screen. There’s often a hidden X to close the ads that you just can’t see, or some kind of timer making you want to delete the app you’re using and just
5 Ways to Refine Your Mobile Ad Targeting
Whether you’re selling a product, app or service, your mobile ad target audience will change from time to time. For the most part, they won’t completely change flat out from one type to another but will gradually change in a different way. Using ad targeting methods will allow
4 Lessons for Making Better Ad Creatives
People make ad creatives to be seen so it’s understandable why you’d want to make sure that the ones you use are successful. You only need to go so far to look at some of the top performing mobile ads to find out what works and what doesn’
Top Grossing mobile games of June
If the quarantine time turned out to be a golden era for mobile game developers, in June, the situation is calmed. According to the latest report, mobile games are even decreased in downloads against before-pandemic time. As for the income, we already see games' revenue from in-app purchased came
How to Target Your Mobile Ad Network to Reach the Best Customers
Google will go so far as to tell you that in order to make a success of things, you should reach the right audience at the right moment. This isn’t exactly breaking news and is actually a lot easier said than done.
People spend more than five hours a
An Ultimate User Acquisition To-Do List Before Launching
It’s all well and good having the world’s greatest app that you’re ready to launch, an app that you think will change the world, or the way the world works in a quick and succinct manner. The truth is, most apps don’t actually make it off
ACE Framework: Bullet-Proof Ad Creatives Process
Join us on the free webinar and explore the most comprehensive approach to producing ad creatives, learn how to avoid common pitfalls on every stage of this process, and apply the best techniques to get more visibility to your app and greatly increase CTR.
The Impact of IPs in Hypercasual Games
Publishing a mobile game based on an IP is one of the poorly explored ways to naturally increase the commercial success of the game. In this webinar, industry experts share their experience of publishing IP hypercasual game and measure the positive impact of the brand.
Explore the easiest way to
Optimizing User Acquisition in Mobile Games
User Acquisition is a crucial point for every game developer and an essential part of the app’s marketing strategy. During this webinar, three mobile experts shared their expertise in acquiring new gamers via Paid Advertising, Reputation Management, and Organic Channels. We took a closer look at the advantages of
Mobile UA strategies in 2019: acquiring better audience
User acquisition is key to growing applications and increasing user base. This webinar of the Mobile UA strategies in 2019 covers very important questions: how to build the UA campaign the way it will be bringing quality traffic? How to use analytics data to turn your rivals to the source
How to use paid promotions to jumpstart user acquisition?
When you make an app, no matter how great of an app, you need to be able to get people to use it. User acquisition is all about bringing new users to your app. One way to jumpstart your user acquisition is to use paid promotions. There is a variety
New features: In-app purchases
This week we will review some new Market Analytics features in Apptica. Our team never stops ameliorating the platform to give you the best analytics experience on the market. So today we're happy to announce the launch of In-App Purchases.
The unique on the market, this feature lets
Ads localization for the Middle East and Asia
Today, a multicultural world defines a new approach to business and marketing. Working in the mobile field and striving to get better results, experts are obliged to have in mind the multifacetedness of their audience. This leads to a complex approach to user acquisition: first, user segmentation by demographics, then
General trends driving app growth in 2020
It’s no secret that mobile is one of the biggest platforms in the world and people are spending more and more time on their mobiles, and less time on traditional devices than ever before. A report from Statista shows that in 2019 alone, 204 billion downloads of mobile apps
The one question you must answer before choosing the ad format for your mobile app
There’s a lot of mixed-messaging right now about the efficacy of mobile app ads. Some sources claim mobile app ads are the secret to making money as an app developer. Yet other sources claim that in-app ads have almost no positive impact, especially given how many people abandon applications
Saving time on optimizing UA strategy | Checklist
The daily routine of a UA manager is full of challenges and complicated goals: a sustained searching for new approaches to user acquisition, optimizing, testing - all of that can once become a real thorn in your side. We built up an ultimate UA checklist with marketing needs in mind.
Top insights from Apptica for the last year
Today we're happy to share 5 posts from Apptica's blog that turned out to be the most intriguing and insightful. We're glad to see that our readers are passionate about a variety of things: mobile games, in-app advertising, success stories, and case studies... We