Fake ads have been a real struggle for many mobile game players. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Despite
When designing a growth-focused mobile app, there are a lot of things to bear in mind. Of course, building an app takes a considerable amount of time and money, therefore building it to
The market of mobile apps is considered to exceed 6 Million apps on the App Store and Google Play. In such a crowded marketplace, it's crucial to stand out from the competitors, find
If a few months of the total self-isolation were highly rewarding in terms of mobile games' usage, then after the lockdown games' installs number decreased by 7%. In July, the situation is getting
Just like your business website requires optimization to get in front of organic search traffic, your app on Apple's App Store requires the same level of attention. Sure, the App Store algorithm might
Learn how to promote your app, acquire users, and increase installs and revenue. Watch the webinar recording to learn the best and worst practices in app marketing, explore the latest trends in mobile advertising and ASO.
The big fight between Fortnite developer and mobile stores continued with removing the game from the App Store and Google Play on August 14. This decision was guided by the violation of the
The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal
We’ve all seen those ads that pop up on mobile and take up the entire screen. There’s often a hidden X to close the ads that you just can’t see,
Whether you’re selling a product, app or service, your mobile ad target audience will change from time to time. For the most part, they won’t completely change flat out from one
People make ad creatives to be seen so it’s understandable why you’d want to make sure that the ones you use are successful. You only need to go so far to
If the quarantine time turned out to be a golden era for mobile game developers, in June, the situation is calmed. According to the latest report, mobile games are even decreased in downloads
Google will go so far as to tell you that in order to make a success of things, you should reach the right audience at the right moment. This isn’t exactly breaking
It’s all well and good having the world’s greatest app that you’re ready to launch, an app that you think will change the world, or the way the world works
Join us on the free webinar and explore the most comprehensive approach to producing ad creatives, learn how to avoid common pitfalls on every stage of this process, and apply the best techniques to get more visibility to your app and greatly increase CTR.
Publishing a mobile game based on an IP is one of the poorly explored ways to naturally increase the commercial success of the game. In this webinar, industry experts share their experience of
User Acquisition is a crucial point for every game developer and an essential part of the app’s marketing strategy. During this webinar, three mobile experts shared their expertise in acquiring new gamers
User acquisition is key to growing applications and increasing user base. This webinar of the Mobile UA strategies in 2019 covers very important questions: how to build the UA campaign the way it
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