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Natalie Stepanova

Natalie Stepanova

Head of Marketing & PR

80 articles written by Natalie Stepanova
9 September 2020 Playrix

Playrix produced over 25k fake ads in a year - gonna be more?

Fake ads have been a real struggle for many mobile game players. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Despite

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  • #Playrix
  • #Fake ads
  • #Ad Intelligence
27 August 2020 Mobile Industry Overview

An ultimate list of the PR sources for mobile game developers

The market of mobile apps is considered to exceed 6 Million apps on the App Store and Google Play. In such a crowded marketplace, it's crucial to stand out from the competitors, find

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  • #Mobile Industry Overview
  • #Mobile Games
25 August 2020 Mobile Games

Top 10 mobile games of July by downloads

If a few months of the total self-isolation were highly rewarding in terms of mobile games' usage, then after the lockdown games' installs number decreased by 7%. In July, the situation is getting

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  • #Mobile Games
  • #Apptica Analytics
  • #Market Trends
18 August 2020 Mobile Games

Epic games losing over $50 M monthly income by removing the Fortnite mobile

The big fight between Fortnite developer and mobile stores continued with removing the game from the App Store and Google Play on August 14. This decision was guided by the violation of the

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  • #Mobile Games
  • #Market Trends
11 August 2020 Ad Intelligence

How to promote an app? Web, in-app, social - choosing the best way

The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal

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  • #Ad Intelligence
  • #Store Intelligence
  • #Ad Creatives
14 July 2020 Apptica Analytics

Top Grossing mobile games of June

If the quarantine time turned out to be a golden era for mobile game developers, in June, the situation is calmed. According to the latest report, mobile games are even decreased in downloads

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  • #Apptica Analytics
  • #Store Intelligence
30 June 2020 Ad Intelligence

How to use paid promotions to jumpstart user acquisition?

When you make an app, no matter how great of an app, you need to be able to get people to use it. User acquisition is all about bringing new users to your

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  • #Ad Intelligence
16 June 2020 Apptica Updates

New features: In-app purchases

This week we will review some new Market Analytics features in Apptica. Our team never stops ameliorating the platform to give you the best analytics experience on the market. So today we're happy

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  • #Apptica Updates
11 June 2020 Ad Creatives

Ads localization for the Middle East and Asia

Today, a multicultural world defines a new approach to business and marketing. Working in the mobile field and striving to get better results, experts are obliged to have in mind the multifacetedness of

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  • #Ad Creatives
  • #Ad Intelligence
2 June 2020 Market Trends

General trends driving app growth in 2020

It’s no secret that mobile is one of the biggest platforms in the world and people are spending more and more time on their mobiles, and less time on traditional devices than

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  • #Market Trends
  • #Mobile Industry Overview
26 May 2020 Ad Creatives

The one question you must answer before choosing the ad format for your mobile app

There’s a lot of mixed-messaging right now about the efficacy of mobile app ads. Some sources claim mobile app ads are the secret to making money as an app developer. Yet other

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  • #Ad Creatives
  • #Ad Intelligence
  • #Playable Ads
19 May 2020 Ad Intelligence

Saving time on optimizing UA strategy | Checklist

The daily routine of a UA manager is full of challenges and complicated goals: a sustained searching for new approaches to user acquisition, optimizing, testing - all of that can once become a

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  • #Ad Intelligence
  • #App Store Optimization (ASO)
  • #Store Intelligence
12 May 2020 Apptica Analytics

Top insights from Apptica for the last year

Today we're happy to share 5 posts from Apptica's blog that turned out to be the most intriguing and insightful. We're glad to see that our readers are passionate about a variety of

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  • #Apptica Analytics
6 May 2020 Apptica Updates

Introducing Email Market Alerts!

We're proud to introduce the new feature that will serve market experts to always stay up-to-date on the market, and never miss any critical insights!   Now, you don't need to see all of

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  • #Apptica Updates
28 April 2020 Case-study

How running mobile ads can help you increase downloads x15

Unlike ASO, in-app advertising is a paid way of user acquisition that many experts recognize as the most effective approach to UA in mobile games. Advertising inside mobile apps and social advertising on

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  • #Case-study
  • #Ad Intelligence
21 April 2020 Market Trends

Apps that make your life better while you're staying home

Self-isolation may be a stressful time for all of us. Read which apps can not only help you handle the lockdown but also learn new skills. All the application below can be downloaded

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  • #Market Trends
  • #Mobile Industry Overview
14 April 2020 Mobile Ad Network

How to reach Top Chart using the right paid-UA tactics

With the current plethora of mobile games in the App Store, rare publisher can only rely on App Store Optimization. Today, in-app advertising is the must-do approach to user acquisition which is effective

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  • #Mobile Ad Network
  • #Ad Intelligence
7 April 2020 Market Trends

5 ways to buoy your mobile business during the pandemic

Today, amid the coronavirus pandemic, we're all having the hard times. Unlike many other businesses, the mobile field hasn't been suffered that much and, for the most part, has been able to maintain

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  • #Market Trends
  • #Mobile Industry Overview
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