Natalie Stepanova
Head of Marketing & PR
Introducing Email Market Alerts!
We're proud to introduce the new feature that will serve market experts to always stay up-to-date on the market, and never miss any critical insights!
Now, you don't need to see all of the updates and changes among thousands of apps. Focus your attention on the
How running mobile ads can help you increase downloads x15
Unlike ASO, in-app advertising is a paid way of user acquisition that many experts recognize as the most effective approach to UA in mobile games. Advertising inside mobile apps and social advertising on Facebook, Instagram, or Snapchat can both considered as in-app ads. This way, a UA manager is provided
Apps that make your life better while you're staying home
Self-isolation may be a stressful time for all of us. Read which apps can not only help you handle the lockdown but also learn new skills. All the application below can be downloaded on the App Store or Google Play.
Zoom
Today, Zoom is the App №1. We mean that:
How to reach Top Chart using the right paid-UA tactics
With the current plethora of mobile games in the App Store, rare publisher can only rely on App Store Optimization. Today, in-app advertising is the must-do approach to user acquisition which is effective and easy to track. However, the process involves so much testing and optimizing that somebody can find
5 ways to buoy your mobile business during the pandemic
Today, amid the coronavirus pandemic, we're all having the hard times. Unlike many other businesses, the mobile field hasn't been suffered that much and, for the most part, has been able to maintain business processes. However, under the fully remote work and the global panic, it
Video-chats become the most rapid-growing category on App Store and Google Play
While much of the mobile apps loose downloads since the worldwide COVID-19 outbreak, there is one store category that is growing more than ever - Social Networking (App Store) or Communication (Google Play). In other words, video call apps, social networks, and entertaining apps with video chats feature massively increased.
![State of Mobile Ad [Infographics]](/blog/content/images/size/w600/2020/03/state-of-mobile-ad-cover.png)
State of Mobile Ad [Infographics]
From getting downloads to enhancing the brand image, in-app advertising is a big game of improving user acquisition. From 2015 to 2019, mobile ad spending grew by 240%, which proves the in-app advertising to be one of the essential marketing tools.
Many mobile publishers faced with advertising through mobile Ad
4 steps to launch your game in China
Entering the Chinese mobile market is a fantastic opportunity for game and app developers and distributors. Half of China plays mobile games, according to a report by QuestMobile. China’s domestic game market is expected to grow to $41.5 billion in 2023. In this article, we’re going to
A pocket guide to ASO with the new features in Apptica
Welcome new shiny features in Apptica! Here is a complete guide to the new services to give you an idea of how to optimize your ASO strategy and increase downloads.
Keywords
App Store Optimization is a crucial part of User Acquisition. A well-done ASO raises the application on search results
Top 5 ASO Growth Hacks 2020
In this article, we have prepared 5 practical tips and cases for ASO experts. Ideal for beginners in ASO in 2020 and useful for experts. With the help of these hacks, everyone will learn something new for themselves. Here is a list of useful tips for everyone who is working
Female empowering greeting cards pack to celebrate your colleagues on International Women's Day 🥂
The 8th of March we’re celebrating International Women’s Day! On Sunday, people from all over the world will be saluting womanhood and now is just the right time to celebrate your female colleagues. They're brave, talented, creative. They struggle, they work, and they outperform. Let your
5 Best Health&Fitness apps of the upcoming Spring
Spring is the perfect time to refresh, get back into shape, and get a recovery from the long, cold, and (sometimes) depressive winter time. I bet, at the end of February, some of you have already thought about going to the gym or at least getting a fitness app. Or
In-App Advertising Checklist: 2020 Edition
Today, user acquisition is a crucial part of product development. Too much competition on the market places UA managers in the face of numerous challenges, and this year is no exception mobile marketers seek for new ways to improve UA, maximize ROI or expand to the new market. For app
How Coronavirus infected mobile stores
This January, China and then the world have faced a harsh coronavirus outbreak. For February 10, 40 554 cases of the disease were recorded, 910 people died. These are tragic events that have affected people from all over the world. However, some mobile apps developers have no scruples about taking
Minecraft is not the #1 paid app anymore. Reason? Coronavirus.
Plague Inc. outranks the all-time leader Minecraft to become the Top Paid App on App Store, US. Minecraft, which was the best paid app on the App Store for several years, gave way to the plague simulation game on January 23 and never make up since then.
It only seems
App Store Optimization checklist & trends for 2020
ASO is and has always been an ever changing matter, and it will still be true in 2020. What changes are coming for this year? What should we expect in terms of ASO for the next months? Let’s study the upcoming trends in App Store Optimization and see which
Best mobile games in 2019
This year had much to offer to the mobile games users. Both fans of midcore and casual games found their favorite game in 2019. If you're looking for Top mobile games for 2019, here is a list of outstanding examples.
Call of Duty Mobile
This is by far
Best mobile gaming events in 2020
Every year games professionals and lovers are looking for events to attend and 2020 is no different. Here is a list of the conferences that you must attend in 2020. The best gaming conferences for networking and entertainment in all corners of the world with detailed information and prices.
White
5 unobvious markets to target in 2020
The year 2019 in the mobile gaming industry was marked by several important events, among them a steady growth in the popularity of casual and hyper-casual games. According to the AppsFlyer report, in the Q4 of 2019, Casual and Hyper-casual categories saw 18% and 16% NOI increase respectively. The market
Choosing the right ad format for your mobile app
While deploying mobile ads is quick and easy, choosing the best ad network can be frustrating if you don't know the current ad formats in mobile advertising. Understanding the benefits and drawbacks of each ad format will help you pick the right ad format.
Let's take
Best advertising creatives of November: Fake Ad
Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose gameplay has nothing to do with the ad and the game is nothing player believed
State of the App Market in Q3 2019 - Stats & Infographics
The mobile industry has always been one of the most rapid-growing and competitive fields hosting thousands of professionals from all over the world. Best of them are always looking for new opportunities to expand their business - a secret weapon that will allow them to achieve more by paying less.
Playrix annual revenue from in-app purchases is estimated to overcome $1 billion in 2019
The company behind six successful free-to-play mobile games will earn more than a billion dollars by the end of this year. The numbers are reported by Apptica - App Analytics Platform. According to data analytics company, publisher's income from in-app purchases in App Store and Google Play will
An early access version of Minecraft Earth rocks Top Charts in 10 countries
November 12, Minecraft creators announced the Minecraft Earth Early Access in 10 countries.
A new mobile game is intended to transfer the Minecraft world to real life using AR technology. Users will be able to interact with the Minecraft universe through the camera of their mobile phones: players can build
New Feature in Apptica: Trending Apps
Today we're happy to show you a new section in Apptica Store Intelligence - Trending Apps. A tool designed for marketers who want to be in the loop and watch all current trends in the mobile marketplace.
It's a beta section featuring applications trending up or