Top 5 ASO Growth Hacks 2020
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Top 5 ASO Growth Hacks 2020

In this article, we have prepared 5 practical tips and cases for ASO experts. Ideal for beginners in ASO in 2020 and useful for experts. With the help of these hacks, everyone will learn something new for themselves. Here is a list of useful tips for everyone who is working
10 min read
  • #App Store Optimization (ASO)
Female empowering greeting cards pack to celebrate your colleagues on International Women's Day 🥂

Female empowering greeting cards pack to celebrate your colleagues on International Women's Day 🥂

The 8th of March we’re celebrating International Women’s Day! On Sunday, people from all over the world will be saluting womanhood and now is just the right time to celebrate your female colleagues. They're brave, talented, creative. They struggle, they work, and they outperform. Let your
2 min read
  • #Apptica Updates
Analytics For The Best Mobile Games: Taking Advantage Of Mobile Game Data

Analytics For The Best Mobile Games: Taking Advantage Of Mobile Game Data

How To Use Mobile Game Data To Understand App Usage & Get Ahead Of Mobile Game Market Trends What Is Mobile Game Data & Why Is It Essential To Staying On Top Of Mobile Game Market Trends? In 2018, mobile game market trends reached a significant milestone: mobile gaming overtook
3 min read
  • #Mobile Games
  • #Mobile App Growth
A Pocket Guide To App Store Optimization

A Pocket Guide To App Store Optimization

Understanding ASO App Marketing As A Unique (& Essential) Mobile App Advertising Strategy What Is App Store Optimization? App store optimization (or ASO app marketing) refers to the practice of intentionally designing app store listing(s) for your app to increase its visibility to potential users. The most effective ASO
3 min read
  • #ASO
  • #Mobile App Growth
5 Best Health&Fitness apps of the upcoming Spring

5 Best Health&Fitness apps of the upcoming Spring

Spring is the perfect time to refresh, get back into shape, and get a recovery from the long, cold, and (sometimes) depressive winter time. I bet, at the end of February, some of you have already thought about going to the gym or at least getting a fitness app. Or
3 min read
  • #Mobile Industry Overview
3 Best-Kept Secrets For Building An Effective Mobile Ad Monetization Model

3 Best-Kept Secrets For Building An Effective Mobile Ad Monetization Model

Get Ahead Of The Biggest Monetized Mobile Advertising Trends So You Can (Actually) Make Money From Ads How Can The Best Ad Monetization Practices Help You Make Money From Ads? The idea behind any mobile ad monetization model is simple: businesses that want to run app-based mobile ad campaigns need
4 min read
  • #Ad Monetization
  • #Mobile Advertising
In-App Advertising Checklist: 2020 Edition

In-App Advertising Checklist: 2020 Edition

Today, user acquisition is a crucial part of product development. Too much competition on the market places UA managers in the face of numerous challenges, and this year is no exception mobile marketers seek for new ways to improve UA, maximize ROI or expand to the new market. For app
3 min read
  • #Ad Intelligence
10 Tips For Designing Highly Effective Mobile Ad Creatives

10 Tips For Designing Highly Effective Mobile Ad Creatives

The most effective mobile ad creatives are a balance of art and innovation vs. data analytics and blueprints. That’s because ad creatives, defined as advertising materials designed to generate leads (like banner ads, browser ads, and promoted social media posts), are most successful when tailored to the interests of
4 min read
  • #Ad Creatives
  • #Mobile Advertising
How Coronavirus infected mobile stores

How Coronavirus infected mobile stores

This January, China and then the world have faced a harsh coronavirus outbreak. For February 10, 40 554 cases of the disease were recorded, 910 people died. These are tragic events that have affected people from all over the world. However, some mobile apps developers have no scruples about taking
2 min read
  • #Mobile Industry Overview
A Beginner’s Guide To Mobile Ad Targeting

A Beginner’s Guide To Mobile Ad Targeting

Mobile Ad Targeting Tips For Why & How To Get Ahead Of The Competition By Getting In Front Of Your Customers There’s never been a better time for mobile ad targeting. Already, mobile purchases account for over 40% of online transactions, while up to 91% of smartphone users make/
3 min read
  • #Ad Targeting
  • #Mobile Advertising
Minecraft is not the #1 paid app anymore. Reason? Coronavirus.

Minecraft is not the #1 paid app anymore. Reason? Coronavirus.

Plague Inc. outranks the all-time leader Minecraft to become the Top Paid App on App Store, US. Minecraft, which was the best paid app on the App Store for several years, gave way to the plague simulation game on January 23 and never make up since then. It only seems
2 min read
  • #Mobile Games
  • #Mobile Industry Overview
How Do You Know Which Is The Best Mobile Ad Network For Your App?

How Do You Know Which Is The Best Mobile Ad Network For Your App?

Asking “what is a mobile ad network” or generally “which is the best mobile ad network” will likely give you some idea about the function of an ad network in digital marketing. Yet these search queries, alone, will not prepare you to make well-informed choices when selecting the best ad
3 min read
  • #Ad Networks
  • #Mobile Advertising
App Store Optimization checklist & trends for 2020

App Store Optimization checklist & trends for 2020

ASO is and has always been an ever changing matter, and it will still be true in 2020. What changes are coming for this year? What should we expect in terms of ASO for the next months? Let’s study the upcoming trends in App Store Optimization and see which
12 min read
  • #App Store Optimization (ASO)
  • #Store Intelligence
Best mobile games in 2019

Best mobile games in 2019

This year had much to offer to the mobile games users. Both fans of midcore and casual games found their favorite game in 2019. If you're looking for Top mobile games for 2019, here is a list of outstanding examples. Call of Duty Mobile This is by far
2 min read
  • #Mobile Games
Best mobile gaming events in 2020

Best mobile gaming events in 2020

Every year games professionals and lovers are looking for events to attend and 2020 is no different. Here is a list of the conferences that you must attend in 2020. The best gaming conferences for networking and entertainment in all corners of the world with detailed information and prices. White
3 min read
  • #Mobile Events
  • #Mobile Industry Overview
5 unobvious markets to target in 2020

5 unobvious markets to target in 2020

The year 2019 in the mobile gaming industry was marked by several important events, among them a steady growth in the popularity of casual and hyper-casual games. According to the AppsFlyer report, in the Q4 of 2019, Casual and Hyper-casual categories saw 18% and 16% NOI increase respectively. The market
3 min read
  • #Apptica Analytics
Choosing the right ad format for your mobile app

Choosing the right ad format for your mobile app

While deploying mobile ads is quick and easy, choosing the best ad network can be frustrating if you don't know the current ad formats in mobile advertising. Understanding the benefits and drawbacks of each ad format will help you pick the right ad format. Let's take
2 min read
  • #Ad Creatives
  • #Ad Intelligence
Best advertising creatives of November: Fake Ad

Best advertising creatives of November: Fake Ad

Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose gameplay has nothing to do with the ad and the game is nothing player believed
1 min read
  • #Best Creatives of the month
  • #Ad Creatives
  • #Ad Intelligence
  • #Playrix
  • #Fake ads
State of the App Market in Q3 2019 - Stats & Infographics

State of the App Market in Q3 2019 - Stats & Infographics

The mobile industry has always been one of the most rapid-growing and competitive fields hosting thousands of professionals from all over the world. Best of them are always looking for new opportunities to expand their business - a secret weapon that will allow them to achieve more by paying less.
2 min read
  • #In-App Advertising Report
  • #Apptica Analytics
Playrix annual revenue from in-app purchases is estimated to overcome $1 billion in 2019

Playrix annual revenue from in-app purchases is estimated to overcome $1 billion in 2019

The company behind six successful free-to-play mobile games will earn more than a billion dollars by the end of this year. The numbers are reported by Apptica - App Analytics Platform. According to data analytics company, publisher's income from in-app purchases in App Store and Google Play will
1 min read
  • #Mobile Industry Overview
  • #Playrix
An early access version of Minecraft Earth rocks Top Charts in 10 countries

An early access version of Minecraft Earth rocks Top Charts in 10 countries

November 12, Minecraft creators announced the Minecraft Earth Early Access in 10 countries. A new mobile game is intended to transfer the Minecraft world to real life using AR technology. Users will be able to interact with the Minecraft universe through the camera of their mobile phones: players can build
2 min read
  • #Releases
  • #Mobile Games
New Feature in Apptica: Trending Apps

New Feature in Apptica: Trending Apps

Today we're happy to show you a new section in Apptica Store Intelligence - Trending Apps. A tool designed for marketers who want to be in the loop and watch all current trends in the mobile marketplace. It's a beta section featuring applications trending up or
1 min read
  • #Apptica Updates
Best advertising creatives of October

Best advertising creatives of October

Nobody likes advertising as much as Apptica team does. The end of the month is the time for our ongoing collection of the best advertising creatives. We watched hundreds of ads and chose the most creative, beautiful, funny ones. If you think your ad creative deserves to be featured in
1 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #Best Creatives of the month
American Dad! Apocalypse Soon: UA review, downloads, soft-launch strategy

American Dad! Apocalypse Soon: UA review, downloads, soft-launch strategy

On October 22, a mobile game inspired by the famous comedy series American Dad! was released in App Store and Google Play. As part of the pre-launch, the game has been available in several countries since mid-October. Starting from October 12, the game could be downloaded in Canada, Australia, and
2 min read
  • #Releases
  • #Mobile Games
How to Acquire and Retain Gamers in the App Store and Google Play

How to Acquire and Retain Gamers in the App Store and Google Play

Games acquire and retain users in different ways, like paid advertising, working with communities, and – something a lot of developers are starting to use – app store optimization. But there's one channel for interacting with users that many of them still aren't paying attention to – feedback in
6 min read
  • #App Store Optimization (ASO)
  • #Store Intelligence