The more comparison parameters – the better: Apptica team constantly works on new features for more in-depth market analysis. This week we are glad to present the launch of two new sections – Top Movers
The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal
In addition to the difficult process tasks, each ASO specialist meets really challenging clients. Ekaterina Sibirko, the ASO specialist at Flo Health and ASO expert at ASOdesk, told what misconceptions of clients are
If the quarantine time turned out to be a golden era for mobile game developers, in June, the situation is calmed. According to the latest report, mobile games are even decreased in downloads
The importance of reviews (especially positive ones) is obvious. A high rating pushes the app closer to the top of search results and it may influence the conversion rate from views to installs.
The daily routine of a UA manager is full of challenges and complicated goals: a sustained searching for new approaches to user acquisition, optimizing, testing - all of that can once become a
ASO is and has always been an ever changing matter, and it will still be true in 2020. What changes are coming for this year? What should we expect in terms of ASO
Games acquire and retain users in different ways, like paid advertising, working with communities, and – something a lot of developers are starting to use – app store optimization. But there's one channel for interacting
According to Apptica Store Intelligence, the top grossing mobile game in Q3 2019 is Coin Master. From June to September, the game earned more than $110 Million in App Store and Google Play.
In September, the App Store is dominated by Chinese applications. Two of the top three apps by downloads are available only in China, as for the third one, China generates 99,8% of
In mid-August, the publisher HABBY launched the Chinese version of the successful mobile game Archero in App Store. The game turned out to be so popular in China that in September, it surpassed
In September, Sand Balls was the most downloaded mobile game in both App Store and Google Play. According to Apptica Store Intelligence, the application accounted for more than 15 million installs which is 82% increase since the previous month.
The last days of summer is the time to fight procrastination before the new school year to arrive. Students and teachers all over the world are looking for some energy to start their
A category five storm - Hurricane Dorian - slammed Great Abaco Island in the Bahamas on September 1. The second most powerful Atlantic storm ever recorded then made landfall in North Carolina on
Two famous mobile games from Playrix - Gardenscapes and Homescapes - top the list of the most popular applications by ASL in Russia - reported Forbes. According to analytics firm Mediascope, users spend
It's been less than a week since Fortnite World Cup Finals took place in New York City at the Arthur Ashe Stadium. The iconic tournament was held by Epic Games - video games
Voodoo is a n1 Publisher worldwide in May 2019 in iOS and Android. Even considering that in Android Voodoo have 24 applications less than in iOS, it's still the best gaming publisher by
According to Apptica Advertising Intelligence, in the first quarter of 2019, 8 190 advertisers were registered both in iOS and Android stores, in gaming category, which is 1,2% more than in Q4