How Squid Game blew up mobile game stores: the numbers, plots and leaders
This September Netflix released Squid Game series which became its most watched show ever. Within a month, App Store and Google Play were replenished with thousands of Squid Game inspired apps. Let’s find out more about mobile games that continue to move the world leaders out of the top charts.
New feature: Modules section
22 types of SDKs, 2 platforms and tons of beneficial information: Apptica's SDK Intelligence section has been replenished with the new Modules feature.
Top summer 2021 App Store & Google Play releases
The summer has just ended, but Apptica team already has fresh analytics to share!
New features: Top Movers and Hot Releases sections
The more comparison parameters – the better: Apptica team constantly works on new features for more in-depth market analysis. This week we are glad to present the launch of two new sections – Top Movers and Hot Releases.
Top Movers
Top Movers section contains top 500 apps by downloads and revenue. This
Hype, rooms and invitations: why Clubhouse app is losing the game
After more than a year of existing Clubhouse changed its logo and renounced its invitation system. Seems like developers want their project to reborn – or at least gain some new active users. But, since Clubhouse app is no longer popular enough, are these changes worth it?
But first – the numbers
New features: Apptica started analyzing TikTok advertisers
Apptica team continues ameliorating the platform to provide more social network insights. This month our ad intelligence section has been replenished with a new option.
From now on Apptica users got the access to the advertisers that use TikTok as a promotion channel. Being one of the most trending and
App Comparing by Apptica
Let us introduce you new Apptica feature that will change your approach to app research and exploration. We have carefully collected feedback from our users and happy to present a tool that answers our subscribers’ needs and desires:
App Comparing
We really care about your comfort and time-saving, that’s
"Lite" Apps for Emerging Markets
While the world is getting smaller nowadays, access to the Internet and technologies still stays unequal. The market of mobile apps is one of those that tries to solve this situation by available means and attract new users.
The answer to such characteristics of the emerging market as expensive and
Clubhouse dynamics and perspectives
Despite the recent popularity surge of Clubhouse app, its story began around March 2020 when it was launched on iOS by Silicon Valley entrepreneurs Paul Davidson and Rohan Seth of Alpha Exploration Co. Right after its appearance, Clubhouse attracted about 1500 users and has been valued at $100 million. Almost
Playrix produced over 25k fake ads in a year - gonna be more?
Fake ads have been a real struggle for many mobile game players. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Despite the fact the majority of players hate fake ads (there's even a petition on Change.
How to design a growth-focused app
When designing a growth-focused mobile app, there are a lot of things to bear in mind. Of course, building an app takes a considerable amount of time and money, therefore building it to the very best standard with thorough planning and testing from the onset is crucial to success.
The
An ultimate list of the PR sources for mobile game developers
The market of mobile apps is considered to exceed 6 Million apps on the App Store and Google Play. In such a crowded marketplace, it's crucial to stand out from the competitors, find your Unique Selling Point, and invest your time and money in app promotion. To help
Top 10 mobile games of July by downloads
If a few months of the total self-isolation were highly rewarding in terms of mobile games' usage, then after the lockdown games' installs number decreased by 7%. In July, the situation is getting stable, which means another profit for the gaming industry.
According to Apptica Store Intelligence, in
Easy Tricks For Making The Best Use Of Apple’s App Store Optimization Algorithms
Just like your business website requires optimization to get in front of organic search traffic, your app on Apple's App Store requires the same level of attention. Sure, the App Store algorithm might not be as highly evolved as Google's, but that doesn't mean
App marketing - do's and don'ts in 2020
Learn how to promote your app, acquire users, and increase installs and revenue. Watch the webinar recording to learn the best and worst practices in app marketing, explore the latest trends in mobile advertising and ASO.
Epic games losing over $50 M monthly income by removing the Fortnite mobile
The big fight between Fortnite developer and mobile stores continued with removing the game from the App Store and Google Play on August 14. This decision was guided by the violation of the stores' policy: Epic announced the way for players to make in-app purchases bypassing the official stores&
How to promote an app? Web, in-app, social - choosing the best way
The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal user base is a key to monetization. Today we cover 5 user acquisition channels to
5 Tips for Improving Interstitial Ad Monetization
We’ve all seen those ads that pop up on mobile and take up the entire screen. There’s often a hidden X to close the ads that you just can’t see, or some kind of timer making you want to delete the app you’re using and just
ASO tears: 9 misconceptions about ASO specialist’s work
In addition to the difficult process tasks, each ASO specialist meets really challenging clients. Ekaterina Sibirko, the ASO specialist at Flo Health and ASO expert at ASOdesk, told what misconceptions of clients are most often faced by specialists who work on apps’ optimizing, and shared ways to combat them.
This
5 Ways to Refine Your Mobile Ad Targeting
Whether you’re selling a product, app or service, your mobile ad target audience will change from time to time. For the most part, they won’t completely change flat out from one type to another but will gradually change in a different way. Using ad targeting methods will allow
4 Lessons for Making Better Ad Creatives
People make ad creatives to be seen so it’s understandable why you’d want to make sure that the ones you use are successful. You only need to go so far to look at some of the top performing mobile ads to find out what works and what doesn’
Top Grossing mobile games of June
If the quarantine time turned out to be a golden era for mobile game developers, in June, the situation is calmed. According to the latest report, mobile games are even decreased in downloads against before-pandemic time. As for the income, we already see games' revenue from in-app purchased came
How to Target Your Mobile Ad Network to Reach the Best Customers
Google will go so far as to tell you that in order to make a success of things, you should reach the right audience at the right moment. This isn’t exactly breaking news and is actually a lot easier said than done.
People spend more than five hours a
How to handle app reviews? Bad practices, musts, and lifehacks
The importance of reviews (especially positive ones) is obvious. A high rating pushes the app closer to the top of search results and it may influence the conversion rate from views to installs. 79% of users look at the average rating before they install an app. If your app has
An Ultimate User Acquisition To-Do List Before Launching
It’s all well and good having the world’s greatest app that you’re ready to launch, an app that you think will change the world, or the way the world works in a quick and succinct manner. The truth is, most apps don’t actually make it off