Health & Fitness apps in a rapidly changing environment: new report by Apptica

Health & Fitness apps in a rapidly changing environment: new report by Apptica

Learn more about Health and Fitness applications in our latest report!
1 min read
  • #Apptica Analytics
  • #Mobile Industry Overview
Mobile advertising in 2022: what should we prepare for?

Mobile advertising in 2022: what should we prepare for?

2021 brought many significant changes to the entire mobile market and the advertising system in particular. Let’s find out what app and game marketers should do in order to stay afloat in today’s unstable conditions.
3 min read
  • #Mobile Advertising
  • #Mobile App Growth
  • #Mobile Ad Network
Paid mobile growth in 2022: proven methods, successful case studies & predictions

Paid mobile growth in 2022: proven methods, successful case studies & predictions

Learn more about mobile app promotion on Facebook after the IDFA cancellation and trends in ad creatives in our new webinar!
1 min read
  • #Ad Creatives
  • #Ad Networks
New feature: Soft Launches section

New feature: Soft Launches section

New soft launches appear in App Store and Google Play every day. In order for you not to miss any of them and always be one step ahead of your competitors, Apptica team has released new Soft Launches feature
1 min read
  • #Apptica Updates
  • #Releases
  • #Store Intelligence
How Squid Game blew up mobile game stores: the numbers, plots and leaders

How Squid Game blew up mobile game stores: the numbers, plots and leaders

This September Netflix released Squid Game series which became its most watched show ever. Within a month, App Store and Google Play were replenished with thousands of Squid Game inspired apps. Let’s find out more about mobile games that continue to move the world leaders out of the top charts.
2 min read
  • #Mobile Games
  • #Mobile Industry Overview
New feature: Modules section

New feature: Modules section

22 types of SDKs, 2 platforms and tons of beneficial information: Apptica's SDK Intelligence section has been replenished with the new Modules feature.
1 min read
  • #Apptica Updates
  • #SDK Intelligence
  • #Store Intelligence
Top summer 2021 App Store & Google Play releases

Top summer 2021 App Store & Google Play releases

The summer has just ended, but Apptica team already has fresh analytics to share!
2 min read
  • #Store Intelligence
  • #Hot Releases
  • #Apptica Analytics
New features: Top Movers and Hot Releases sections

New features: Top Movers and Hot Releases sections

The more comparison parameters – the better: Apptica team constantly works on new features for more in-depth market analysis. This week we are glad to present the launch of two new sections – Top Movers and Hot Releases. Top Movers Top Movers section contains top 500 apps by downloads and revenue. This
1 min read
  • #Apptica Updates
  • #Store Intelligence
Hype, rooms and invitations: why Clubhouse app is losing the game

Hype, rooms and invitations: why Clubhouse app is losing the game

After more than a year of existing Clubhouse changed its logo and renounced its invitation system. Seems like developers want their project to reborn – or at least gain some new active users. But, since Clubhouse app is no longer popular enough, are these changes worth it? But first – the numbers
3 min read
  • #Apptica Analytics
  • #Clubhouse
  • #Mobile Industry Overview
New features: Apptica started analyzing TikTok advertisers

New features: Apptica started analyzing TikTok advertisers

Apptica team continues ameliorating the platform to provide more social network insights. This month our ad intelligence section has been replenished with a new option. From now on Apptica users got the access to the advertisers that use TikTok as a promotion channel. Being one of the most trending and
1 min read
  • #Apptica Updates
  • #Top Advertisers
App Comparing by Apptica

App Comparing by Apptica

Let us introduce you new Apptica feature that will change your approach to app research and exploration. We have carefully collected feedback from our users and happy to present a tool that answers our subscribers’ needs and desires: App Comparing We really care about your comfort and time-saving, that’s
2 min read
  • #Apptica Updates
  • #Ad Intelligence
  • #Ad Creatives
  • #Top Charts
  • #App Comparing
"Lite" Apps for Emerging Markets

"Lite" Apps for Emerging Markets

While the world is getting smaller nowadays, access to the Internet and technologies still stays unequal. The market of mobile apps is one of those that tries to solve this situation by available means and attract new users. The answer to such characteristics of the emerging market as expensive and
3 min read
  • #Apptica Analytics
Clubhouse dynamics and perspectives

Clubhouse dynamics and perspectives

Despite the recent popularity surge of Clubhouse app, its story began around March 2020 when it was launched on iOS by Silicon Valley entrepreneurs Paul Davidson and Rohan Seth of Alpha Exploration Co. Right after its appearance, Clubhouse attracted about 1500 users and has been valued at $100 million. Almost
3 min read
  • #Apptica Analytics
  • #Clubhouse
  • #Audio App
Playrix produced over 25k fake ads in a year - gonna be more?

Playrix produced over 25k fake ads in a year - gonna be more?

Fake ads have been a real struggle for many mobile game players. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Despite the fact the majority of players hate fake ads (there's even a petition on Change.
2 min read
  • #Playrix
  • #Fake ads
  • #Ad Intelligence
How to design a growth-focused app

How to design a growth-focused app

When designing a growth-focused mobile app, there are a lot of things to bear in mind. Of course, building an app takes a considerable amount of time and money, therefore building it to the very best standard with thorough planning and testing from the onset is crucial to success. 
The
3 min read
An ultimate list of the PR sources for mobile game developers

An ultimate list of the PR sources for mobile game developers

The market of mobile apps is considered to exceed 6 Million apps on the App Store and Google Play. In such a crowded marketplace, it's crucial to stand out from the competitors, find your Unique Selling Point, and invest your time and money in app promotion. To help
2 min read
  • #Mobile Industry Overview
  • #Mobile Games
Top 10 mobile games of July by downloads

Top 10 mobile games of July by downloads

If a few months of the total self-isolation were highly rewarding in terms of mobile games' usage, then after the lockdown games' installs number decreased by 7%. In July, the situation is getting stable, which means another profit for the gaming industry. According to Apptica Store Intelligence, in
1 min read
  • #Mobile Games
  • #Apptica Analytics
Easy Tricks For Making The Best Use Of Apple’s App Store Optimization Algorithms

Easy Tricks For Making The Best Use Of Apple’s App Store Optimization Algorithms

Just like your business website requires optimization to get in front of organic search traffic, your app on Apple's App Store requires the same level of attention. Sure, the App Store algorithm might not be as highly evolved as Google's, but that doesn't mean
4 min read
  • #ASO
  • #Mobile App Growth
App marketing - do's and don'ts in 2020

App marketing - do's and don'ts in 2020

Learn how to promote your app, acquire users, and increase installs and revenue. Watch the webinar recording to learn the best and worst practices in app marketing, explore the latest trends in mobile advertising and ASO.
  • #Recording
Epic games losing over $50 M monthly income by removing the Fortnite mobile

Epic games losing over $50 M monthly income by removing the Fortnite mobile

The big fight between Fortnite developer and mobile stores continued with removing the game from the App Store and Google Play on August 14. This decision was guided by the violation of the stores' policy: Epic announced the way for players to make in-app purchases bypassing the official stores&
2 min read
  • #Mobile Games
How to promote an app? Web, in-app, social - choosing the best way

How to promote an app? Web, in-app, social - choosing the best way

The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal user base is a key to monetization. Today we cover 5 user acquisition channels to
3 min read
  • #Ad Intelligence
  • #Store Intelligence
  • #Ad Creatives
5 Tips for Improving Interstitial Ad Monetization

5 Tips for Improving Interstitial Ad Monetization

We’ve all seen those ads that pop up on mobile and take up the entire screen. There’s often a hidden X to close the ads that you just can’t see, or some kind of timer making you want to delete the app you’re using and just
3 min read
  • #Ad Monetization
  • #Mobile Advertising
ASO tears: 9 misconceptions about ASO specialist’s work

ASO tears: 9 misconceptions about ASO specialist’s work

In addition to the difficult process tasks, each ASO specialist meets really challenging clients. Ekaterina Sibirko, the ASO specialist at Flo Health and ASO expert at ASOdesk, told what misconceptions of clients are most often faced by specialists who work on apps’ optimizing, and shared ways to combat them. This
7 min read
  • #App Store Optimization (ASO)
  • #Store Intelligence
5 Ways to Refine Your Mobile Ad Targeting

5 Ways to Refine Your Mobile Ad Targeting

Whether you’re selling a product, app or service, your mobile ad target audience will change from time to time. For the most part, they won’t completely change flat out from one type to another but will gradually change in a different way. Using ad targeting methods will allow
3 min read
  • #Ad Targeting
  • #Mobile Advertising
4 Lessons for Making Better Ad Creatives

4 Lessons for Making Better Ad Creatives

People make ad creatives to be seen so it’s understandable why you’d want to make sure that the ones you use are successful. You only need to go so far to look at some of the top performing mobile ads to find out what works and what doesn’
3 min read
  • #Ad Creatives
  • #Mobile Advertising