Apex Legends Mobile Success: Genius Marketing or the Power of a Name?
Much anticipated Apex Legends Mobile by Electronic Arts had more than 5 m downloads in total in just 5 days. But why was the success of this game so stunning?
Much anticipated Apex Legends Mobile by Electronic Arts had more than 5 m downloads in total in just 5 days. But why was the success of this game so stunning?
Let's sum up the results of April to identify current trends in mobile gaming and see what’s new with the mobile industry leaders.
A well-thought-out ad creative is a key to effective in-app advertising. But what creatives work best for Western and Eastern countries? Let's find it out.
Welcome to the first monthly news digest by Apptica! In these series, we are going to compile the most significant news from the mobile industry.
It's pretty easy to get confused when choosing an ad network to promote mobile apps or games. Apptica compiled the top-5 mobile ad networks that are definitely worth trying in 2022.
Read our new report to know which iOS game categories will rule the mobile market soon.
AdQuantum and Apptica researched TikTok advertising trends over the past year and identified the key to creating the best performing ad creatives in 2022.
Airbnb made it easier for refugees from Ukraine to find temporary housing. In our small guide, we explain how this system works and how everyone can help.
In 2022 the mobile game market will be replenished with various NFT games. Let’s take a look at the most interesting and promising ones.
Learn more about Health and Fitness applications in our latest report!
2021 brought many significant changes to the entire mobile market and the advertising system in particular. Let’s find out what app and game marketers should do in order to stay afloat in today’s unstable conditions.
Learn more about mobile app promotion on Facebook after the IDFA cancellation and trends in ad creatives in our new webinar!
New soft launches appear in App Store and Google Play every day. In order for you not to miss any of them and always be one step ahead of your competitors, Apptica team has released new Soft Launches feature
This September Netflix released Squid Game series which became its most watched show ever. Within a month, App Store and Google Play were replenished with thousands of Squid Game inspired apps. Let’s find out more about mobile games that continue to move the world leaders out of the top charts.
22 types of SDKs, 2 platforms and tons of beneficial information: Apptica's SDK Intelligence section has been replenished with the new Modules feature.
The summer has just ended, but Apptica team already has fresh analytics to share!
The more comparison parameters – the better: Apptica team constantly works on new features for more in-depth market analysis. This week we are glad to present the launch of two new sections – Top Movers
After more than a year of existing Clubhouse changed its logo and renounced its invitation system. Seems like developers want their project to reborn – or at least gain some new active users. But,
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