Mobile UA strategies in 2019: acquiring better audience
User acquisition is key to growing applications and increasing user base. This webinar of the Mobile UA strategies in 2019 covers very important questions: how to build the UA campaign the way it will be bringing quality traffic? How to use analytics data to turn your rivals to the source
How to use paid promotions to jumpstart user acquisition?
When you make an app, no matter how great of an app, you need to be able to get people to use it. User acquisition is all about bringing new users to your app. One way to jumpstart your user acquisition is to use paid promotions. There is a variety
New features: In-app purchases
This week we will review some new Market Analytics features in Apptica. Our team never stops ameliorating the platform to give you the best analytics experience on the market. So today we're happy to announce the launch of In-App Purchases.
The unique on the market, this feature lets
Ads localization for the Middle East and Asia
Today, a multicultural world defines a new approach to business and marketing. Working in the mobile field and striving to get better results, experts are obliged to have in mind the multifacetedness of their audience. This leads to a complex approach to user acquisition: first, user segmentation by demographics, then
General trends driving app growth in 2020
It’s no secret that mobile is one of the biggest platforms in the world and people are spending more and more time on their mobiles, and less time on traditional devices than ever before. A report from Statista shows that in 2019 alone, 204 billion downloads of mobile apps
The one question you must answer before choosing the ad format for your mobile app
There’s a lot of mixed-messaging right now about the efficacy of mobile app ads. Some sources claim mobile app ads are the secret to making money as an app developer. Yet other sources claim that in-app ads have almost no positive impact, especially given how many people abandon applications
Why Gamified Apps Consistently Outplay The Competition
Gamified apps take full advantage of the most unique elements of mobile app design to grow mobile app downloads, engagement, & retention.
Wondering How To Improve App Downloads, Engagement, & Retention? Gamified Apps Have The Answers
The market for gamified apps is growing about 2-3x faster than the market for
Saving time on optimizing UA strategy | Checklist
The daily routine of a UA manager is full of challenges and complicated goals: a sustained searching for new approaches to user acquisition, optimizing, testing - all of that can once become a real thorn in your side. We built up an ultimate UA checklist with marketing needs in mind.
How Does App Store Optimization Work In Successful Mobile App Marketing Campaigns?
What Is ASO Strategy & How Does App Store Optimization Work?
ASO strategy (short for app store optimization strategy) is the combination of user-targeting decisions made and techniques used in creating an app store listing.
It works in many of the same ways that search engine optimization does for websites.
Top insights from Apptica for the last year
Today we're happy to share 5 posts from Apptica's blog that turned out to be the most intriguing and insightful. We're glad to see that our readers are passionate about a variety of things: mobile games, in-app advertising, success stories, and case studies... We
2020’s New Rules For Small Business Mobile Ad Monetization
The Unspoken Rules Of Effective Mobile Ad Monetization Respond To Consumer Attitudes About & Reactions To Mobile Advertising Trends
The Golden Rules Of Mobile Ad Monetization Are Changing
In the past, conversations about the best ways to monetize a website or (more recently) monetize an app have hinged on developers’
Introducing Email Market Alerts!
We're proud to introduce the new feature that will serve market experts to always stay up-to-date on the market, and never miss any critical insights!
Now, you don't need to see all of the updates and changes among thousands of apps. Focus your attention on the
The 5 Best Mobile Ad Targeting Tips For Your Business
Understand Your Mobile Audience, Create A Target Audience Description, & Select The Mobile Ad Types Most Likely To Make Your Mobile Ad Campaign A Success
Between two-thirds and nearly-90% of businesses believe that their efforts at mobile app ad targeting and other types of mobile audience targeting are effective. Yet
How running mobile ads can help you increase downloads x15
Unlike ASO, in-app advertising is a paid way of user acquisition that many experts recognize as the most effective approach to UA in mobile games. Advertising inside mobile apps and social advertising on Facebook, Instagram, or Snapchat can both considered as in-app ads. This way, a UA manager is provided
The 4 Types Of Mobile Ad Creative Every Digital Marketer Should Master
There are a few facts about social media ad creatives — and especially Facebook ad creatives — that it’s important to understand before beginning the ad creative design process. Specifically, mobile-first social media ad creatives are essential to any digital marketing strategy because:
* More than 60% of U.S. social media
Apps that make your life better while you're staying home
Self-isolation may be a stressful time for all of us. Read which apps can not only help you handle the lockdown but also learn new skills. All the application below can be downloaded on the App Store or Google Play.
Zoom
Today, Zoom is the App №1. We mean that:
4 Ways The Right Mobile Ad Network Increases Revenue
What Is The “Right” Mobile Ad Network?
The most concerning aspect of how mobile ad networks work is that — when the wrong mobile ad network is paired with an app or mobile site — there is a significant potential for failure. That is, not only is there a risk of failing
How to reach Top Chart using the right paid-UA tactics
With the current plethora of mobile games in the App Store, rare publisher can only rely on App Store Optimization. Today, in-app advertising is the must-do approach to user acquisition which is effective and easy to track. However, the process involves so much testing and optimizing that somebody can find
5 ways to buoy your mobile business during the pandemic
Today, amid the coronavirus pandemic, we're all having the hard times. Unlike many other businesses, the mobile field hasn't been suffered that much and, for the most part, has been able to maintain business processes. However, under the fully remote work and the global panic, it
How To Growth-Hack The Mobile App User Acquisition Funnel
What Is The Mobile App User Acquisition Funnel?
The mobile app user acquisition funnel is how industry professionals visualize the stages of a customer’s relationship with the app. It has five stages:
* Exposure/discovery (in which potential users become aware of the app);
* Consideration/exploration (in which potential users
Video-chats become the most rapid-growing category on App Store and Google Play
While much of the mobile apps loose downloads since the worldwide COVID-19 outbreak, there is one store category that is growing more than ever - Social Networking (App Store) or Communication (Google Play). In other words, video call apps, social networks, and entertaining apps with video chats feature massively increased.
![State of Mobile Ad [Infographics]](/blog/content/images/size/w600/2020/03/state-of-mobile-ad-cover.png)
State of Mobile Ad [Infographics]
From getting downloads to enhancing the brand image, in-app advertising is a big game of improving user acquisition. From 2015 to 2019, mobile ad spending grew by 240%, which proves the in-app advertising to be one of the essential marketing tools.
Many mobile publishers faced with advertising through mobile Ad
4 steps to launch your game in China
Entering the Chinese mobile market is a fantastic opportunity for game and app developers and distributors. Half of China plays mobile games, according to a report by QuestMobile. China’s domestic game market is expected to grow to $41.5 billion in 2023. In this article, we’re going to
A pocket guide to ASO with the new features in Apptica
Welcome new shiny features in Apptica! Here is a complete guide to the new services to give you an idea of how to optimize your ASO strategy and increase downloads.
Keywords
App Store Optimization is a crucial part of User Acquisition. A well-done ASO raises the application on search results
The Best Strategies For Getting (& Using) User Generated Content To Drive Organic App Growth
There’s So Much More To Eliciting, Soliciting, & Using It Than Just Hoping For Good Mobile App Reviews
What Is User Generated Content & Why Does It Boost App Downloads?
User generated content is digital content produced and shared by your end-users. For apps, this is mostly users'