5 Ways to Refine Your Mobile Ad Targeting
Whether you’re selling a product, app or service, your mobile ad target audience will change from time to time. For the most part, they won’t completely change flat out from one type to another but will gradually change in a different way. Using ad targeting methods will allow
4 Lessons for Making Better Ad Creatives
People make ad creatives to be seen so it’s understandable why you’d want to make sure that the ones you use are successful. You only need to go so far to look at some of the top performing mobile ads to find out what works and what doesn’
Top Grossing mobile games of June
If the quarantine time turned out to be a golden era for mobile game developers, in June, the situation is calmed. According to the latest report, mobile games are even decreased in downloads against before-pandemic time. As for the income, we already see games' revenue from in-app purchased came
How to Target Your Mobile Ad Network to Reach the Best Customers
Google will go so far as to tell you that in order to make a success of things, you should reach the right audience at the right moment. This isn’t exactly breaking news and is actually a lot easier said than done.
People spend more than five hours a
How to handle app reviews? Bad practices, musts, and lifehacks
The importance of reviews (especially positive ones) is obvious. A high rating pushes the app closer to the top of search results and it may influence the conversion rate from views to installs. 79% of users look at the average rating before they install an app. If your app has
An Ultimate User Acquisition To-Do List Before Launching
It’s all well and good having the world’s greatest app that you’re ready to launch, an app that you think will change the world, or the way the world works in a quick and succinct manner. The truth is, most apps don’t actually make it off
ACE Framework: Bullet-Proof Ad Creatives Process
Join us on the free webinar and explore the most comprehensive approach to producing ad creatives, learn how to avoid common pitfalls on every stage of this process, and apply the best techniques to get more visibility to your app and greatly increase CTR.
The Impact of IPs in Hypercasual Games
Publishing a mobile game based on an IP is one of the poorly explored ways to naturally increase the commercial success of the game. In this webinar, industry experts share their experience of publishing IP hypercasual game and measure the positive impact of the brand.
Explore the easiest way to
Optimizing User Acquisition in Mobile Games
User Acquisition is a crucial point for every game developer and an essential part of the app’s marketing strategy. During this webinar, three mobile experts shared their expertise in acquiring new gamers via Paid Advertising, Reputation Management, and Organic Channels. We took a closer look at the advantages of
Mobile UA strategies in 2019: acquiring better audience
User acquisition is key to growing applications and increasing user base. This webinar of the Mobile UA strategies in 2019 covers very important questions: how to build the UA campaign the way it will be bringing quality traffic? How to use analytics data to turn your rivals to the source
How to use paid promotions to jumpstart user acquisition?
When you make an app, no matter how great of an app, you need to be able to get people to use it. User acquisition is all about bringing new users to your app. One way to jumpstart your user acquisition is to use paid promotions. There is a variety
New features: In-app purchases
This week we will review some new Market Analytics features in Apptica. Our team never stops ameliorating the platform to give you the best analytics experience on the market. So today we're happy to announce the launch of In-App Purchases.
The unique on the market, this feature lets
Ads localization for the Middle East and Asia
Today, a multicultural world defines a new approach to business and marketing. Working in the mobile field and striving to get better results, experts are obliged to have in mind the multifacetedness of their audience. This leads to a complex approach to user acquisition: first, user segmentation by demographics, then
General trends driving app growth in 2020
It’s no secret that mobile is one of the biggest platforms in the world and people are spending more and more time on their mobiles, and less time on traditional devices than ever before. A report from Statista shows that in 2019 alone, 204 billion downloads of mobile apps
The one question you must answer before choosing the ad format for your mobile app
There’s a lot of mixed-messaging right now about the efficacy of mobile app ads. Some sources claim mobile app ads are the secret to making money as an app developer. Yet other sources claim that in-app ads have almost no positive impact, especially given how many people abandon applications
Why Gamified Apps Consistently Outplay The Competition
Gamified apps take full advantage of the most unique elements of mobile app design to grow mobile app downloads, engagement, & retention.
Wondering How To Improve App Downloads, Engagement, & Retention? Gamified Apps Have The Answers
The market for gamified apps is growing about 2-3x faster than the market for
Saving time on optimizing UA strategy | Checklist
The daily routine of a UA manager is full of challenges and complicated goals: a sustained searching for new approaches to user acquisition, optimizing, testing - all of that can once become a real thorn in your side. We built up an ultimate UA checklist with marketing needs in mind.
How Does App Store Optimization Work In Successful Mobile App Marketing Campaigns?
What Is ASO Strategy & How Does App Store Optimization Work?
ASO strategy (short for app store optimization strategy) is the combination of user-targeting decisions made and techniques used in creating an app store listing.
It works in many of the same ways that search engine optimization does for websites.
Top insights from Apptica for the last year
Today we're happy to share 5 posts from Apptica's blog that turned out to be the most intriguing and insightful. We're glad to see that our readers are passionate about a variety of things: mobile games, in-app advertising, success stories, and case studies... We
2020’s New Rules For Small Business Mobile Ad Monetization
The Unspoken Rules Of Effective Mobile Ad Monetization Respond To Consumer Attitudes About & Reactions To Mobile Advertising Trends
The Golden Rules Of Mobile Ad Monetization Are Changing
In the past, conversations about the best ways to monetize a website or (more recently) monetize an app have hinged on developers’
Introducing Email Market Alerts!
We're proud to introduce the new feature that will serve market experts to always stay up-to-date on the market, and never miss any critical insights!
Now, you don't need to see all of the updates and changes among thousands of apps. Focus your attention on the
The 5 Best Mobile Ad Targeting Tips For Your Business
Understand Your Mobile Audience, Create A Target Audience Description, & Select The Mobile Ad Types Most Likely To Make Your Mobile Ad Campaign A Success
Between two-thirds and nearly-90% of businesses believe that their efforts at mobile app ad targeting and other types of mobile audience targeting are effective. Yet
How running mobile ads can help you increase downloads x15
Unlike ASO, in-app advertising is a paid way of user acquisition that many experts recognize as the most effective approach to UA in mobile games. Advertising inside mobile apps and social advertising on Facebook, Instagram, or Snapchat can both considered as in-app ads. This way, a UA manager is provided
The 4 Types Of Mobile Ad Creative Every Digital Marketer Should Master
There are a few facts about social media ad creatives — and especially Facebook ad creatives — that it’s important to understand before beginning the ad creative design process. Specifically, mobile-first social media ad creatives are essential to any digital marketing strategy because:
* More than 60% of U.S. social media
Apps that make your life better while you're staying home
Self-isolation may be a stressful time for all of us. Read which apps can not only help you handle the lockdown but also learn new skills. All the application below can be downloaded on the App Store or Google Play.
Zoom
Today, Zoom is the App №1. We mean that: