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7 September 2021 Apptica Analytics

Hype, rooms and invitations: why Clubhouse app is losing the game

After more than a year of existing Clubhouse changed its logo and renounced its invitation system. Seems like developers want their project to reborn – or at least gain some new active users. But,

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  • #Apptica Analytics
  • #Clubhouse
  • #Mobile Industry Overview
2 September 2021 Apptica Updates

New features: Apptica started analyzing TikTok advertisers

Apptica team continues ameliorating the platform to provide more social network insights. This month our ad intelligence section has been replenished with a new option. From now on Apptica users got the access

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  • #Apptica Updates
  • #Top Advertisers
8 April 2021 Apptica Updates

App Comparing by Apptica

Let us introduce you new Apptica feature that will change your approach to app research and exploration. We have carefully collected feedback from our users and happy to present a tool that answers

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  • #Apptica Updates
  • #Ad Intelligence
  • #Ad Creatives
  • #Top Charts
  • #App Comparing
23 March 2021 Apptica Analytics

"Lite" Apps for Emerging Markets

While the world is getting smaller nowadays, access to the Internet and technologies still stays unequal. The market of mobile apps is one of those that tries to solve this situation by available

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  • #Apptica Analytics
9 March 2021 Apptica Analytics

Clubhouse dynamics and perspectives

Despite the recent popularity surge of Clubhouse app, its story began around March 2020 when it was launched on iOS by Silicon Valley entrepreneurs Paul Davidson and Rohan Seth of Alpha Exploration Co.

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  • #Apptica Analytics
  • #Market Trends
  • #Clubhouse
  • #Audio App
9 September 2020 Playrix

Playrix produced over 25k fake ads in a year - gonna be more?

Fake ads have been a real struggle for many mobile game players. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Despite

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  • #Playrix
  • #Fake ads
  • #Ad Intelligence
3 September 2020

How to design a growth-focused app

When designing a growth-focused mobile app, there are a lot of things to bear in mind. Of course, building an app takes a considerable amount of time and money, therefore building it to

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27 August 2020 Mobile Industry Overview

An ultimate list of the PR sources for mobile game developers

The market of mobile apps is considered to exceed 6 Million apps on the App Store and Google Play. In such a crowded marketplace, it's crucial to stand out from the competitors, find

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  • #Mobile Industry Overview
  • #Mobile Games
25 August 2020 Mobile Games

Top 10 mobile games of July by downloads

If a few months of the total self-isolation were highly rewarding in terms of mobile games' usage, then after the lockdown games' installs number decreased by 7%. In July, the situation is getting

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  • #Mobile Games
  • #Apptica Analytics
  • #Market Trends
20 August 2020 ASO

Easy Tricks For Making The Best Use Of Apple’s App Store Optimization Algorithms

Just like your business website requires optimization to get in front of organic search traffic, your app on Apple's App Store requires the same level of attention. Sure, the App Store algorithm might

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  • #ASO
  • #Mobile App Growth
18 August 2020 Recording

App marketing - do's and don'ts in 2020

Learn how to promote your app, acquire users, and increase installs and revenue. Watch the webinar recording to learn the best and worst practices in app marketing, explore the latest trends in mobile advertising and ASO.

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  • #Recording
18 August 2020 Mobile Games

Epic games losing over $50 M monthly income by removing the Fortnite mobile

The big fight between Fortnite developer and mobile stores continued with removing the game from the App Store and Google Play on August 14. This decision was guided by the violation of the

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  • #Mobile Games
  • #Market Trends
11 August 2020 Ad Intelligence

How to promote an app? Web, in-app, social - choosing the best way

The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal

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  • #Ad Intelligence
  • #Store Intelligence
  • #Ad Creatives
6 August 2020 Ad Monetization

5 Tips for Improving Interstitial Ad Monetization

We’ve all seen those ads that pop up on mobile and take up the entire screen. There’s often a hidden X to close the ads that you just can’t see,

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  • #Ad Monetization
  • #Mobile Advertising
4 August 2020 App Store Optimization (ASO)

ASO tears: 9 misconceptions about ASO specialist’s work

In addition to the difficult process tasks, each ASO specialist meets really challenging clients. Ekaterina Sibirko, the ASO specialist at Flo Health and ASO expert at ASOdesk, told what misconceptions of clients are

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  • #App Store Optimization (ASO)
  • #Store Intelligence
24 July 2020 Ad Targeting

5 Ways to Refine Your Mobile Ad Targeting

Whether you’re selling a product, app or service, your mobile ad target audience will change from time to time. For the most part, they won’t completely change flat out from one

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  • #Ad Targeting
  • #Mobile Advertising
16 July 2020 Ad Creatives

4 Lessons for Making Better Ad Creatives

People make ad creatives to be seen so it’s understandable why you’d want to make sure that the ones you use are successful. You only need to go so far to

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  • #Ad Creatives
  • #Mobile Advertising
14 July 2020 Apptica Analytics

Top Grossing mobile games of June

If the quarantine time turned out to be a golden era for mobile game developers, in June, the situation is calmed. According to the latest report, mobile games are even decreased in downloads

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  • #Apptica Analytics
  • #Store Intelligence
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