With the current plethora of mobile games in the App Store, rare publisher can only rely on App Store Optimization. Today, in-app advertising is the must-do approach to user acquisition which is effective
Today, amid the coronavirus pandemic, we're all having the hard times. Unlike many other businesses, the mobile field hasn't been suffered that much and, for the most part, has been able to maintain
While much of the mobile apps loose downloads since the worldwide COVID-19 outbreak, there is one store category that is growing more than ever - Social Networking (App Store) or Communication (Google Play)
From getting downloads to enhancing the brand image, in-app advertising is a big game of improving user acquisition. From 2015 to 2019, mobile ad spending grew by 240%, which proves the in-app advertising
Entering the Chinese mobile market is a fantastic opportunity for game and app developers and distributors. Half of China plays mobile games, according to a report by QuestMobile. China’s domestic game market
Welcome new shiny features in Apptica! Here is a complete guide to the new services to give you an idea of how to optimize your ASO strategy and increase downloads. Keywords App Store
In this article, we have prepared 5 practical tips and cases for ASO experts. Ideal for beginners in ASO in 2020 and useful for experts. With the help of these hacks, everyone will
The 8th of March we’re celebrating International Women’s Day! On Sunday, people from all over the world will be saluting womanhood and now is just the right time to celebrate your
Spring is the perfect time to refresh, get back into shape, and get a recovery from the long, cold, and (sometimes) depressive winter time. I bet, at the end of February, some of
Today, user acquisition is a crucial part of product development. Too much competition on the market places UA managers in the face of numerous challenges, and this year is no exception mobile marketers
This January, China and then the world have faced a harsh coronavirus outbreak. For February 10, 40 554 cases of the disease were recorded, 910 people died. These are tragic events that have
Plague Inc. outranks the all-time leader Minecraft to become the Top Paid App on App Store, US. Minecraft, which was the best paid app on the App Store for several years, gave way
ASO is and has always been an ever changing matter, and it will still be true in 2020. What changes are coming for this year? What should we expect in terms of ASO
This year had much to offer to the mobile games users. Both fans of midcore and casual games found their favorite game in 2019. If you're looking for Top mobile games for 2019,
Every year games professionals and lovers are looking for events to attend and 2020 is no different. Here is a list of the conferences that you must attend in 2020. The best gaming
The year 2019 in the mobile gaming industry was marked by several important events, among them a steady growth in the popularity of casual and hyper-casual games. According to the AppsFlyer report, in
While deploying mobile ads is quick and easy, choosing the best ad network can be frustrating if you don't know the current ad formats in mobile advertising. Understanding the benefits and drawbacks of
Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose