Pokémon Masters' first Ad Creatives
On August 29th, 2019, DeNA Co., Ltd. announced a launch of a brand new mobile game Pokémon Masters. The game has been created in partnership with The Pokémon Company and is being a
7 secrets pour créer un super jeu vidéo mobile
Pourquoi est-ce que certains jeux marchent mieux que les autres? Quel est leur secret ? La plupart des développeurs n’ont pas les ressources de gros studios de jeux vidéo et ne savent pas
Copycatting in mobile games: does it really worth the effort?
The problem of copying has probably existed since the very first occurrence of creativity - in every industry there always are people willing to get rich quick and not to make much effort.
Playrix games outstrip social media by average session length
Two famous mobile games from Playrix - Gardenscapes and Homescapes - top the list of the most popular applications by ASL in Russia - reported Forbes. According to analytics firm Mediascope, users spend
Best advertising creatives of August
Advertising is a very important part of every mobile application's monetization. Each advertiser wants to make its application shining and get more traffic and that's when the advertising come in. Apptica's team looked
Instagram is losing popularity because of hiding likes?
In April 2019, a Facebook spokesperson announced that Instagram will hide likes on user posts. The news was declared at Facebook's annual developer conference, F8, in San Jose. "We are testing this because
Misleading ad in mobile games: Playrix, Matchington Mansion, Mafia City
If you were playing free mobile games at least once you've probably seen the mobile ad of other games popping up occasionally on your screen. Some of us hate it, the others accept
Fortnite mobile gained almost $40 Million in the US alone due to the World Cup
It's been less than a week since Fortnite World Cup Finals took place in New York City at the Arthur Ashe Stadium. The iconic tournament was held by Epic Games - video games
FaceApp Revenue Just Reached $3.5 Million. What's the secret?
In July, FaceApp has already reached $3.5 Million in revenue and 26 125 000 downloads in both stores, which is about 35 times more than in June. And it's not even the
Playrix tests ad for its new game Wildscapes
At the end of April, 2019 huge Russian publisher Playrix soft-launched a new puzzler game called Wildscapes. The gameplay of Wildscapes reflects other Playrix games such as Gardenscapes and Homescapes: it'a a match-three
Chinese advertisers rock gaming category
The US is no longer the advertising leader in gaming category - over the last month, Hong Kong ranks first. According to Apptica Ad Intelligence, from June 11 to July 11 among the
10 Smart Tips On How To Get Around Facebook Ad Policies
It’s not a secret that Facebook policy for ads is rigid and anyone may experience the painful situation of disapproval. Someone gives up and go with another Ad Network, others decide to
Top gaming Publishers for May 2019 by downloads
Voodoo is a n1 Publisher worldwide in May 2019 in iOS and Android. Even considering that in Android Voodoo have 24 applications less than in iOS, it's still the best gaming publisher by
Webinar: Mobile UA strategies: acquiring better audience [Record from 2019-06-11]
Happy to share with you the record of Apptica's webinar Tell us what topics are you interested in and we'll cover it the next time!
Top gaming apps for Q1 2019 by country
According to Apptica Advertising Intelligence, in the first quarter of 2019, 8 190 advertisers were registered both in iOS and Android stores, in gaming category, which is 1,2% more than in Q4
Mobile UA strategies: acquiring better audience [Webinar]
Apptica welcome you to the FREE WEBINAR dedicated to user acquisition managers, also app developers, marketing specialists as well as ad networks and ad agencies executives. And simply for those of you who
How to stop worrying and start making interactive ad? An interview with playable ad expert
Creative Director for Playable Ads at Wooga, Tim Shepherd, told Apptica about his experience in creating interactive ad, shared some tips on how to boost conversion of playables, and confided the way to
Mobile industry invest in the Middle East: ad spending has increased by 233%
Top mobile publishers are facing the Middle East more than ever, according to Mobile Ad Analytics platform Apptica. One of the trends of 2019 in mobile advertising is a focus that is shifting
