The 8th of March we’re celebrating International Women’s Day! On Sunday, people from all over the world will be saluting womanhood and now is just the right time to celebrate your
Spring is the perfect time to refresh, get back into shape, and get a recovery from the long, cold, and (sometimes) depressive winter time. I bet, at the end of February, some of
Today, user acquisition is a crucial part of product development. Too much competition on the market places UA managers in the face of numerous challenges, and this year is no exception mobile marketers
This January, China and then the world have faced a harsh coronavirus outbreak. For February 10, 40 554 cases of the disease were recorded, 910 people died. These are tragic events that have
Plague Inc. outranks the all-time leader Minecraft to become the Top Paid App on App Store, US. Minecraft, which was the best paid app on the App Store for several years, gave way
ASO is and has always been an ever changing matter, and it will still be true in 2020. What changes are coming for this year? What should we expect in terms of ASO
This year had much to offer to the mobile games users. Both fans of midcore and casual games found their favorite game in 2019. If you're looking for Top mobile games for 2019,
Every year games professionals and lovers are looking for events to attend and 2020 is no different. Here is a list of the conferences that you must attend in 2020. The best gaming
The year 2019 in the mobile gaming industry was marked by several important events, among them a steady growth in the popularity of casual and hyper-casual games. According to the AppsFlyer report, in
While deploying mobile ads is quick and easy, choosing the best ad network can be frustrating if you don't know the current ad formats in mobile advertising. Understanding the benefits and drawbacks of
Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose
The mobile industry has always been one of the most rapid-growing and competitive fields hosting thousands of professionals from all over the world. Best of them are always looking for new opportunities to
The company behind six successful free-to-play mobile games will earn more than a billion dollars by the end of this year. The numbers are reported by Apptica - App Analytics Platform. According to
November 12, Minecraft creators announced the Minecraft Earth Early Access in 10 countries. A new mobile game is intended to transfer the Minecraft world to real life using AR technology. Users will be
Today we're happy to show you a new section in Apptica Store Intelligence - Trending Apps. A tool designed for marketers who want to be in the loop and watch all current trends
Nobody likes advertising as much as Apptica team does. The end of the month is the time for our ongoing collection of the best advertising creatives. We watched hundreds of ads and chose
On October 22, a mobile game inspired by the famous comedy series American Dad! was released in App Store and Google Play. As part of the pre-launch, the game has been available in
Games acquire and retain users in different ways, like paid advertising, working with communities, and – something a lot of developers are starting to use – app store optimization. But there's one channel for interacting