Paid mobile growth in 2022: proven methods, successful case studies & predictions
Learn more about mobile app promotion on Facebook after the IDFA cancellation and trends in ad creatives in our new webinar!
New feature: Soft Launches section
New soft launches appear in App Store and Google Play every day. In order for you not to miss any of them and always be one step ahead of your competitors, Apptica team has released new Soft Launches feature
How Squid Game blew up mobile game stores: the numbers, plots and leaders
This September Netflix released Squid Game series which became its most watched show ever. Within a month, App Store and Google Play were replenished with thousands of Squid Game inspired apps. Let’s find out more about mobile games that continue to move the world leaders out of the top charts.
New feature: Modules section
22 types of SDKs, 2 platforms and tons of beneficial information: Apptica's SDK Intelligence section has been replenished with the new Modules feature.
Top summer 2021 App Store & Google Play releases
The summer has just ended, but Apptica team already has fresh analytics to share!
New features: Top Movers and Hot Releases sections
The more comparison parameters – the better: Apptica team constantly works on new features for more in-depth market analysis. This week we are glad to present the launch of two new sections – Top Movers
Hype, rooms and invitations: why Clubhouse app is losing the game
After more than a year of existing Clubhouse changed its logo and renounced its invitation system. Seems like developers want their project to reborn – or at least gain some new active users. But,
New features: Apptica started analyzing TikTok advertisers
Apptica team continues ameliorating the platform to provide more social network insights. This month our ad intelligence section has been replenished with a new option. From now on Apptica users got the access
App Comparing by Apptica
Let us introduce you new Apptica feature that will change your approach to app research and exploration. We have carefully collected feedback from our users and happy to present a tool that answers
"Lite" Apps for Emerging Markets
While the world is getting smaller nowadays, access to the Internet and technologies still stays unequal. The market of mobile apps is one of those that tries to solve this situation by available
Clubhouse dynamics and perspectives
Despite the recent popularity surge of Clubhouse app, its story began around March 2020 when it was launched on iOS by Silicon Valley entrepreneurs Paul Davidson and Rohan Seth of Alpha Exploration Co.
Playrix produced over 25k fake ads in a year - gonna be more?
Fake ads have been a real struggle for many mobile game players. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Despite
How to design a growth-focused app
When designing a growth-focused mobile app, there are a lot of things to bear in mind. Of course, building an app takes a considerable amount of time and money, therefore building it to
An ultimate list of the PR sources for mobile game developers
The market of mobile apps is considered to exceed 6 Million apps on the App Store and Google Play. In such a crowded marketplace, it's crucial to stand out from the competitors, find
Top 10 mobile games of July by downloads
If a few months of the total self-isolation were highly rewarding in terms of mobile games' usage, then after the lockdown games' installs number decreased by 7%. In July, the situation is getting
Easy Tricks For Making The Best Use Of Apple’s App Store Optimization Algorithms
Just like your business website requires optimization to get in front of organic search traffic, your app on Apple's App Store requires the same level of attention. Sure, the App Store algorithm might
App marketing - do's and don'ts in 2020
Learn how to promote your app, acquire users, and increase installs and revenue. Watch the webinar recording to learn the best and worst practices in app marketing, explore the latest trends in mobile advertising and ASO.
Epic games losing over $50 M monthly income by removing the Fortnite mobile
The big fight between Fortnite developer and mobile stores continued with removing the game from the App Store and Google Play on August 14. This decision was guided by the violation of the