Apptica Talks. Episode #5. Experimental IAA strategies for games with Giuseppe Martoriello from iion

Apptica Talks. Episode #5. Experimental IAA strategies for games with Giuseppe Martoriello from iion

In this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello, co-founder at iion.
2 min read
  • #Apptica Talks
  • #Ad Monetization
  • #Mobile Advertising
Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.
3 min read
  • #Apptica Talks
  • #Ad Creatives
  • #User acquisition & app promotion
  • #Ad Intelligence
Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.

Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.

In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.
1 min read
  • #Apptica Talks
  • #User acquisition & app promotion
  • #Ad Monetization
Apptica Talks. Episode #2. App monetization trends with Stafaniya Radzivonik and Ahmed Chakroun from Smaato.

Apptica Talks. Episode #2. App monetization trends with Stafaniya Radzivonik and Ahmed Chakroun from Smaato.

In this episode Apptica Talks about app monetization trends with Stafaniya Radzivonik, Business Development Team Lead, EMEA and Ahmed Chakroun, Sr Mobile Product Manager at Smaato.
3 min read
  • #Apptica Talks
  • #App Monetization
Cradle of knowledge by Sergey Yaroshevich: creative concepts, strategies of top publishers, top games decomposition and much more!

Cradle of knowledge by Sergey Yaroshevich: creative concepts, strategies of top publishers, top games decomposition and much more!

Sergey Yaroshevich (User Acquisition & Creatives Expert) has launched a series of articles on how to deal with creatives, where to get inspiration and what strategies to adhere.
1 min read
  • #Ad Creatives
  • #Apptica Analytics
  • #Case-study
  • #expert article
Apptica Talks. Episode #1 A/B tests in ASO with Emilio Mellado, ASO expert at Geeklab

Apptica Talks. Episode #1 A/B tests in ASO with Emilio Mellado, ASO expert at Geeklab

Learn how to validate your ideas, find a winning variant, how to elevate your Custom Product Pages with AB Tests, what strategy to adhere with fake elements, best practices for mapping out a series of AB tests, and, finally, 3 trends to keep an eye on in 2023.
3 min read
  • #Apptica Talks
  • #ASO
  • #App Store Optimization (ASO)
Ad Intelligence: an overview 2022

Ad Intelligence: an overview 2022

Check an overview of ad intelligence for 2022.
1 min read
  • #Ad Intelligence
  • #Apptica Analytics
  • #In-App Advertising Report
Webinar: Current trends and future forecasts in crypto gaming

Webinar: Current trends and future forecasts in crypto gaming

Apptica is going to discuss the controversial trends and all the transformations in crypto gaming with Hexacore and WePlay Ventures.
  • #Apptica Analytics
  • #NFT
The Highest-Grossing Mobile Games on iOS & Android: November 2022

The Highest-Grossing Mobile Games on iOS & Android: November 2022

Do you know who rules the mobile game market today? Read the new report by Apptica to find out which titles became the leaders in revenue in November 2022! In this report, we are going to find out: * Which mobile game apps became leaders by revenue; * Which genres were the
1 min read
  • #Store Intelligence
  • #Top Charts
  • #Apptica Analytics
Top Gaming Apps’ Paid Promotion Strategies: Q3 2022

Top Gaming Apps’ Paid Promotion Strategies: Q3 2022

Want to know how top gaming apps build their paid promotion strategy? Well, our new report will help you find that out!
1 min read
  • #User acquisition & app promotion
  • #In-App Advertising Report
  • #Playable Ads
New features: brand new New Apps section + other updates

New features: brand new New Apps section + other updates

Apptica is not standing still: new sections, filters and visualization. Everything you need to facilitate the process of mobile app market analysis.
2 min read
  • #Apptica Updates
  • #Store Intelligence
How Apptica Skyrocketed the Success of Games and Ad Creatives of WannaPlay

How Apptica Skyrocketed the Success of Games and Ad Creatives of WannaPlay

WannaPlay wanted their creative & UA teams to reach excellent results, and Apptica tools made it happen!
1 min read
  • #Case-study
  • #User acquisition & app promotion
  • #Mobile App Growth
What Is The Future Of NFT Mobile Games?

What Is The Future Of NFT Mobile Games?

In this article, Chainplay and Apptica shared their experience and made predictions for you to take a deep dive into the NFT Mobile Games Market and determine whether an investment in the sector is in your best interest.
5 min read
  • #NFT
  • #Mobile Games
The Highest-Grossing Mobile Games on iOS & Android:
Q2 2022

The Highest-Grossing Mobile Games on iOS & Android: Q2 2022

Do you know who rules the mobile game market today? Read the new report by Apptica to find out which titles became the leaders in revenue in the second quarter of 2022!
1 min read
  • #Apptica Analytics
  • #Mobile Games
  • #Mobile Industry Overview
What is a Mobile SDK and who Needs it?

What is a Mobile SDK and who Needs it?

You have probably heard about SDK at least once, but do you know what hidden potential it has? Read this article to find out what SDK means, who it will be useful for and how to choose the right SDK for your project.
2 min read
  • #SDK Intelligence
  • #Store Intelligence
  • #Mobile Apps
Top Apps’ Paid Promotion Strategies: Q1 2022

Top Apps’ Paid Promotion Strategies: Q1 2022

Want to know how top mobile apps and games build their paid promotion strategy? Well, our new report will help you find that out!
1 min read
  • #User acquisition & app promotion
  • #In-App Advertising Report
  • #Playable Ads
Apex Legends Mobile Success: Genius Marketing or the Power of a Name?

Apex Legends Mobile Success: Genius Marketing or the Power of a Name?

Much anticipated Apex Legends Mobile by Electronic Arts had more than 5 m downloads in total in just 5 days. But why was the success of this game so stunning?
2 min read
  • #Mobile Games
  • #Hot Releases
  • #User acquisition & app promotion
What’s New, Mobile World? | April Digest

What’s New, Mobile World? | April Digest

Let's sum up the results of April to identify current trends in mobile gaming and see what’s new with the mobile industry leaders.
3 min read
  • #Mobile Industry Overview
  • #Mobile Games
  • #Releases
Mobile Video Ad Creatives: Western and Eastern Countries

Mobile Video Ad Creatives: Western and Eastern Countries

A well-thought-out ad creative is a key to effective in-app advertising. But what creatives work best for Western and Eastern countries? Let's find it out.
3 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #Mobile Advertising
What’s New, Mobile World? 
  | March Digest

What’s New, Mobile World? | March Digest

Welcome to the first monthly news digest by Apptica! In these series, we are going to compile the most significant news from the mobile industry.
3 min read
  • #Mobile Industry Overview
  • #Mobile Games
  • #Releases
Top-5 Mobile Ad Networks You Should Try in 2022

Top-5 Mobile Ad Networks You Should Try in 2022

It's pretty easy to get confused when choosing an ad network to promote mobile apps or games. Apptica compiled the top-5 mobile ad networks that are definitely worth trying in 2022.
4 min read
  • #Ad Networks
  • #Ad Intelligence
  • #Mobile Ad Network
  • #Mobile Advertising
Mobile games on iOS: winter results and forecasts for spring 2022

Mobile games on iOS: winter results and forecasts for spring 2022

Read our new report to know which iOS game categories will rule the mobile market soon.
1 min read
  • #Apptica Analytics
  • #Mobile Games
TikTok Ads in 2022: Everything Mobile Marketers Need to Know

TikTok Ads in 2022: Everything Mobile Marketers Need to Know

AdQuantum and Apptica researched TikTok advertising trends over the past year and identified the key to creating the best performing ad creatives in 2022.
5 min read
  • #Ad Creatives
  • #Ad Networks
  • #Ad Intelligence
Genuine support in tough times: Airbnb provides housing to refugees from Ukraine

Genuine support in tough times: Airbnb provides housing to refugees from Ukraine

Airbnb made it easier for refugees from Ukraine to find temporary housing. In our small guide, we explain how this system works and how everyone can help.
1 min read
  • #Mobile Apps
Top-5 upcoming NFT mobile games we are waiting for

Top-5 upcoming NFT mobile games we are waiting for

In 2022 the mobile game market will be replenished with various NFT games. Let’s take a look at the most interesting and promising ones.
7 min read
  • #NFT
  • #Mobile Games
  • #Coming Soon