Market Trends
A collection of 39 posts
How Coronavirus infected mobile stores
This January, China and then the world have faced a harsh coronavirus outbreak. For February 10, 40 554 cases of the disease were recorded, 910 people died. These are tragic events that have affected people from all over the world. However, some mobile apps developers have no scruples about taking
Minecraft is not the #1 paid app anymore. Reason? Coronavirus.
Plague Inc. outranks the all-time leader Minecraft to become the Top Paid App on App Store, US. Minecraft, which was the best paid app on the App Store for several years, gave way to the plague simulation game on January 23 and never make up since then.
It only seems
5 unobvious markets to target in 2020
The year 2019 in the mobile gaming industry was marked by several important events, among them a steady growth in the popularity of casual and hyper-casual games. According to the AppsFlyer report, in the Q4 of 2019, Casual and Hyper-casual categories saw 18% and 16% NOI increase respectively. The market
Playrix annual revenue from in-app purchases is estimated to overcome $1 billion in 2019
The company behind six successful free-to-play mobile games will earn more than a billion dollars by the end of this year. The numbers are reported by Apptica - App Analytics Platform. According to data analytics company, publisher's income from in-app purchases in App Store and Google Play will
![Top Applications in September 2019 [Downloads Chart]](/blog/content/images/size/w600/2019/10/top-apps-septenber-cover.jpg)
Top Applications in September 2019 [Downloads Chart]
In September, the App Store is dominated by Chinese applications. Two of the top three apps by downloads are available only in China, as for the third one, China generates 99,8% of installs. Line #6 is also held by Chinese app 西瓜视频 - the video player is not localized
Education & Productivity apps show strong growth in downloads at the end of summer
The last days of summer is the time to fight procrastination before the new school year to arrive. Students and teachers all over the world are looking for some energy to start their studies, so it makes the back-to-school season a good time for Educational & Productivity apps developers.
According
Weather Radars Revenue Doubled in the US Along of Hurricane Dorian
A category five storm - Hurricane Dorian - slammed Great Abaco Island in the Bahamas on September 1. The second most powerful Atlantic storm ever recorded then made landfall in North Carolina on Friday morning and went along the Mid-Atlantic Coast of the US.
People faced a natural disaster of
Copycatting in mobile games: does it really worth the effort?
The problem of copying has probably existed since the very first occurrence of creativity - in every industry there always are people willing to get rich quick and not to make much effort. At first sight, cloning might seem like an easy way to gain money - the only effort
Instagram is losing popularity because of hiding likes?
In April 2019, a Facebook spokesperson announced that Instagram will hide likes on user posts. The news was declared at Facebook's annual developer conference, F8, in San Jose. "We are testing this because we want your followers to focus on the photos and videos you share, not
Chinese advertisers rock gaming category
The US is no longer the advertising leader in gaming category -
over the last month, Hong Kong ranks first.
According to Apptica Ad Intelligence, from June 11 to July 11
among the top 1000 advertisers of game category in Google Play, 18% were from Hong Kong. The US is
![Webinar: Mobile UA strategies: acquiring better audience [Record from 2019-06-11]](/blog/content/images/size/w600/2019/06/webinars.jpg)
Webinar: Mobile UA strategies: acquiring better audience [Record from 2019-06-11]
Happy to share with you the record of Apptica's webinar
Tell us what topics are you interested in and we'll cover it the next time!
How to stop worrying and start making interactive ad? An interview with playable ad expert
Creative Director for Playable Ads at Wooga, Tim Shepherd, told Apptica about his experience in creating interactive ad, shared some tips on how to boost conversion of playables, and confided the way to make the worst playable ad ever.
As you are Creative director for Playable Ads at Wooga and
Mobile industry invest in the Middle East: ad spending has increased by 233%
Top mobile publishers are facing the Middle East more than ever, according to Mobile Ad Analytics platform Apptica. One of the trends of 2019 in mobile advertising is a focus that is shifting outside of Europe and the Americas. The largest applications — the leaders of their categories — are now turning
In-app advertising in Latin America
When it comes to mobile, Latin America is one of the fastest-growing markets. According to GSMA research on LATAM and the Carribean, in 2018, 68% of the population has mobile subscription (against 59% in 2017). Such countries as Brazil, Argentina, Mexico and Chile with their hight growing rate attract big