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  3. #Market Trends
22 May 2023 User acquisition & app promotion

Apptica Talks. Episode #6. UA from in-house DSP perspective with Alessandro Giuliani from Dataseat

In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.

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  • #User acquisition & app promotion
  • #Market Trends
  • #DSP
19 April 2023 User acquisition & app promotion

Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.

In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.

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  • #User acquisition & app promotion
  • #Ad Monetization
  • #Market Trends
  • #Apptica Talks
10 April 2023 Ad Creatives

Cradle of knowledge by Sergey Yaroshevich: creative concepts, strategies of top publishers, top games decomposition and much more!

Sergey Yaroshevich (User Acquisition & Creatives Expert) has launched a series of articles on how to deal with creatives, where to get inspiration and what strategies to adhere.

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  • #Ad Creatives
  • #Apptica Analytics
  • #Case-study
  • #Market Trends
  • #expert article
19 December 2022 Apptica Analytics

Webinar: Current trends and future forecasts in crypto gaming

Apptica is going to discuss the controversial trends and all the transformations in crypto gaming with Hexacore and WePlay Ventures.

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  • #Apptica Analytics
  • #Market Trends
  • #NFT
10 August 2022 NFT

What Is The Future Of NFT Mobile Games?

In this article, Chainplay and Apptica shared their experience and made predictions for you to take a deep dive into the NFT Mobile Games Market and determine whether an investment in the sector is in your best interest.

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  • #NFT
  • #Mobile Games
  • #Market Trends
10 March 2022 Apptica Analytics

Mobile games on iOS: winter results and forecasts for spring 2022

Read our new report to know which iOS game categories will rule the mobile market soon.

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  • #Apptica Analytics
  • #Mobile Games
  • #Market Trends
19 January 2022 Apptica Analytics

Health & Fitness apps in a rapidly changing environment: new report by Apptica

Learn more about Health and Fitness applications in our latest report!

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  • #Apptica Analytics
  • #Mobile Industry Overview
  • #Market Trends
23 December 2021 Ad Creatives

Paid mobile growth in 2022: proven methods, successful case studies & predictions

Learn more about mobile app promotion on Facebook after the IDFA cancellation and trends in ad creatives in our new webinar!

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  • #Ad Creatives
  • #Ad Networks
  • #Market Trends
1 November 2021 Market Trends

How Squid Game blew up mobile game stores: the numbers, plots and leaders

This September Netflix released Squid Game series which became its most watched show ever. Within a month, App Store and Google Play were replenished with thousands of Squid Game inspired apps. Let’s find out more about mobile games that continue to move the world leaders out of the top charts.

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  • #Market Trends
  • #Mobile Games
  • #Mobile Industry Overview
9 March 2021 Apptica Analytics

Clubhouse dynamics and perspectives

Despite the recent popularity surge of Clubhouse app, its story began around March 2020 when it was launched on iOS by Silicon Valley entrepreneurs Paul Davidson and Rohan Seth of Alpha Exploration Co.

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  • #Apptica Analytics
  • #Market Trends
  • #Clubhouse
  • #Audio App
25 August 2020 Mobile Games

Top 10 mobile games of July by downloads

If a few months of the total self-isolation were highly rewarding in terms of mobile games' usage, then after the lockdown games' installs number decreased by 7%. In July, the situation is getting

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  • #Mobile Games
  • #Apptica Analytics
  • #Market Trends
18 August 2020 Mobile Games

Epic games losing over $50 M monthly income by removing the Fortnite mobile

The big fight between Fortnite developer and mobile stores continued with removing the game from the App Store and Google Play on August 14. This decision was guided by the violation of the

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  • #Mobile Games
  • #Market Trends
2 June 2020 Market Trends

General trends driving app growth in 2020

It’s no secret that mobile is one of the biggest platforms in the world and people are spending more and more time on their mobiles, and less time on traditional devices than

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  • #Market Trends
  • #Mobile Industry Overview
21 April 2020 Market Trends

Apps that make your life better while you're staying home

Self-isolation may be a stressful time for all of us. Read which apps can not only help you handle the lockdown but also learn new skills. All the application below can be downloaded

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  • #Market Trends
  • #Mobile Industry Overview
7 April 2020 Market Trends

5 ways to buoy your mobile business during the pandemic

Today, amid the coronavirus pandemic, we're all having the hard times. Unlike many other businesses, the mobile field hasn't been suffered that much and, for the most part, has been able to maintain

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  • #Market Trends
  • #Mobile Industry Overview
31 March 2020 Apptica Analytics

Video-chats become the most rapid-growing category on App Store and Google Play

While much of the mobile apps loose downloads since the worldwide COVID-19 outbreak, there is one store category that is growing more than ever - Social Networking (App Store) or Communication (Google Play)

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  • #Apptica Analytics
  • #Market Trends
26 March 2020 Market Trends

State of Mobile Ad [Infographics]

From getting downloads to enhancing the brand image, in-app advertising is a big game of improving user acquisition. From 2015 to 2019, mobile ad spending grew by 240%, which proves the in-app advertising

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  • #Market Trends
  • #Apptica Analytics
24 March 2020 Market Trends

4 steps to launch your game in China

Entering the Chinese mobile market is a fantastic opportunity for game and app developers and distributors. Half of China plays mobile games, according to a report by QuestMobile. China’s domestic game market

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  • #Market Trends
  • #Mobile Games
  • #Mobile Industry Overview
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