5 unobvious markets to target in 2020
The year 2019 in the mobile gaming industry was marked by several important events, among them a steady growth in the popularity of casual and hyper-casual games. According to the AppsFlyer report, in
Playrix annual revenue from in-app purchases is estimated to overcome $1 billion in 2019
The company behind six successful free-to-play mobile games will earn more than a billion dollars by the end of this year. The numbers are reported by Apptica - App Analytics Platform. According to
Top Applications in September 2019 [Downloads Chart]
In September, the App Store is dominated by Chinese applications. Two of the top three apps by downloads are available only in China, as for the third one, China generates 99,8% of
Education & Productivity apps show strong growth in downloads at the end of summer
The last days of summer is the time to fight procrastination before the new school year to arrive. Students and teachers all over the world are looking for some energy to start their
Weather Radars Revenue Doubled in the US Along of Hurricane Dorian
A category five storm - Hurricane Dorian - slammed Great Abaco Island in the Bahamas on September 1. The second most powerful Atlantic storm ever recorded then made landfall in North Carolina on
Copycatting in mobile games: does it really worth the effort?
The problem of copying has probably existed since the very first occurrence of creativity - in every industry there always are people willing to get rich quick and not to make much effort.
Instagram is losing popularity because of hiding likes?
In April 2019, a Facebook spokesperson announced that Instagram will hide likes on user posts. The news was declared at Facebook's annual developer conference, F8, in San Jose. "We are testing this because
Chinese advertisers rock gaming category
The US is no longer the advertising leader in gaming category - over the last month, Hong Kong ranks first. According to Apptica Ad Intelligence, from June 11 to July 11 among the
Webinar: Mobile UA strategies: acquiring better audience [Record from 2019-06-11]
Happy to share with you the record of Apptica's webinar Tell us what topics are you interested in and we'll cover it the next time!
How to stop worrying and start making interactive ad? An interview with playable ad expert
Creative Director for Playable Ads at Wooga, Tim Shepherd, told Apptica about his experience in creating interactive ad, shared some tips on how to boost conversion of playables, and confided the way to
Mobile industry invest in the Middle East: ad spending has increased by 233%
Top mobile publishers are facing the Middle East more than ever, according to Mobile Ad Analytics platform Apptica. One of the trends of 2019 in mobile advertising is a focus that is shifting
In-app advertising in Latin America
When it comes to mobile, Latin America is one of the fastest-growing markets. According to GSMA research on LATAM and the Carribean, in 2018, 68% of the population has mobile subscription (against 59%
