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According to Apptica Advertising Intelligence, in the first quarter of 2019, 8 190 advertisers were registered both in iOS and Android stores, in gaming category, which is 1,2% more than in Q4
Creative Director for Playable Ads at Wooga, Tim Shepherd, told Apptica about his experience in creating interactive ad, shared some tips on how to boost conversion of playables, and confided the way to
Top mobile publishers are facing the Middle East more than ever, according to Mobile Ad Analytics platform Apptica. One of the trends of 2019 in mobile advertising is a focus that is shifting
When it comes to mobile, Latin America is one of the fastest-growing markets. According to GSMA research on LATAM and the Carribean, in 2018, 68% of the population has mobile subscription (against 59%