Market Trends
A collection of 33 posts
Apptica Talks. Episode #6. UA from in-house DSP perspective with Alessandro Giuliani from Dataseat
In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.
Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.
In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.
Cradle of knowledge by Sergey Yaroshevich: creative concepts, strategies of top publishers, top games decomposition and much more!
Sergey Yaroshevich (User Acquisition & Creatives Expert) has launched a series of articles on how to deal with creatives, where to get inspiration and what strategies to adhere.
Webinar: Current trends and future forecasts in crypto gaming
Apptica is going to discuss the controversial trends and all the transformations in crypto gaming with Hexacore and WePlay Ventures.
What Is The Future Of NFT Mobile Games?
In this article, Chainplay and Apptica shared their experience and made predictions for you to take a deep dive into the NFT Mobile Games Market and determine whether an investment in the sector is in your best interest.
Mobile games on iOS: winter results and forecasts for spring 2022
Read our new report to know which iOS game categories will rule the mobile market soon.
Health & Fitness apps in a rapidly changing environment: new report by Apptica
Learn more about Health and Fitness applications in our latest report!
Paid mobile growth in 2022: proven methods, successful case studies & predictions
Learn more about mobile app promotion on Facebook after the IDFA cancellation and trends in ad creatives in our new webinar!
How Squid Game blew up mobile game stores: the numbers, plots and leaders
This September Netflix released Squid Game series which became its most watched show ever. Within a month, App Store and Google Play were replenished with thousands of Squid Game inspired apps. Let’s find out more about mobile games that continue to move the world leaders out of the top charts.
Clubhouse dynamics and perspectives
Despite the recent popularity surge of Clubhouse app, its story began around March 2020 when it was launched on iOS by Silicon Valley entrepreneurs Paul Davidson and Rohan Seth of Alpha Exploration Co. Right after its appearance, Clubhouse attracted about 1500 users and has been valued at $100 million. Almost
Top 10 mobile games of July by downloads
If a few months of the total self-isolation were highly rewarding in terms of mobile games' usage, then after the lockdown games' installs number decreased by 7%. In July, the situation is getting stable, which means another profit for the gaming industry.
According to Apptica Store Intelligence, in
Epic games losing over $50 M monthly income by removing the Fortnite mobile
The big fight between Fortnite developer and mobile stores continued with removing the game from the App Store and Google Play on August 14. This decision was guided by the violation of the stores' policy: Epic announced the way for players to make in-app purchases bypassing the official stores&
General trends driving app growth in 2020
It’s no secret that mobile is one of the biggest platforms in the world and people are spending more and more time on their mobiles, and less time on traditional devices than ever before. A report from Statista shows that in 2019 alone, 204 billion downloads of mobile apps
Apps that make your life better while you're staying home
Self-isolation may be a stressful time for all of us. Read which apps can not only help you handle the lockdown but also learn new skills. All the application below can be downloaded on the App Store or Google Play.
Zoom
Today, Zoom is the App №1. We mean that:
5 ways to buoy your mobile business during the pandemic
Today, amid the coronavirus pandemic, we're all having the hard times. Unlike many other businesses, the mobile field hasn't been suffered that much and, for the most part, has been able to maintain business processes. However, under the fully remote work and the global panic, it
Video-chats become the most rapid-growing category on App Store and Google Play
While much of the mobile apps loose downloads since the worldwide COVID-19 outbreak, there is one store category that is growing more than ever - Social Networking (App Store) or Communication (Google Play). In other words, video call apps, social networks, and entertaining apps with video chats feature massively increased.
![State of Mobile Ad [Infographics]](/blog/content/images/size/w600/2020/03/state-of-mobile-ad-cover.png)
State of Mobile Ad [Infographics]
From getting downloads to enhancing the brand image, in-app advertising is a big game of improving user acquisition. From 2015 to 2019, mobile ad spending grew by 240%, which proves the in-app advertising to be one of the essential marketing tools.
Many mobile publishers faced with advertising through mobile Ad
4 steps to launch your game in China
Entering the Chinese mobile market is a fantastic opportunity for game and app developers and distributors. Half of China plays mobile games, according to a report by QuestMobile. China’s domestic game market is expected to grow to $41.5 billion in 2023. In this article, we’re going to
5 Best Health&Fitness apps of the upcoming Spring
Spring is the perfect time to refresh, get back into shape, and get a recovery from the long, cold, and (sometimes) depressive winter time. I bet, at the end of February, some of you have already thought about going to the gym or at least getting a fitness app. Or
How Coronavirus infected mobile stores
This January, China and then the world have faced a harsh coronavirus outbreak. For February 10, 40 554 cases of the disease were recorded, 910 people died. These are tragic events that have affected people from all over the world. However, some mobile apps developers have no scruples about taking
Minecraft is not the #1 paid app anymore. Reason? Coronavirus.
Plague Inc. outranks the all-time leader Minecraft to become the Top Paid App on App Store, US. Minecraft, which was the best paid app on the App Store for several years, gave way to the plague simulation game on January 23 and never make up since then.
It only seems
5 unobvious markets to target in 2020
The year 2019 in the mobile gaming industry was marked by several important events, among them a steady growth in the popularity of casual and hyper-casual games. According to the AppsFlyer report, in the Q4 of 2019, Casual and Hyper-casual categories saw 18% and 16% NOI increase respectively. The market
Playrix annual revenue from in-app purchases is estimated to overcome $1 billion in 2019
The company behind six successful free-to-play mobile games will earn more than a billion dollars by the end of this year. The numbers are reported by Apptica - App Analytics Platform. According to data analytics company, publisher's income from in-app purchases in App Store and Google Play will
![Top Applications in September 2019 [Downloads Chart]](/blog/content/images/size/w600/2019/10/top-apps-septenber-cover.jpg)
Top Applications in September 2019 [Downloads Chart]
In September, the App Store is dominated by Chinese applications. Two of the top three apps by downloads are available only in China, as for the third one, China generates 99,8% of installs. Line #6 is also held by Chinese app 西瓜视频 - the video player is not localized
Education & Productivity apps show strong growth in downloads at the end of summer
The last days of summer is the time to fight procrastination before the new school year to arrive. Students and teachers all over the world are looking for some energy to start their studies, so it makes the back-to-school season a good time for Educational & Productivity apps developers.
According