Natalie Stepanova
Head of Marketing & PR
Top gaming apps for Q1 2019 by country
According to Apptica Advertising Intelligence, in the first quarter of 2019, 8 190 advertisers were registered both in iOS and Android stores, in gaming category, which is 1,2% more than in Q4 of 2018. The advertising industry is growing steadily with more and more mobile games tending to run
![Mobile UA strategies: acquiring better audience [Webinar]](/blog/content/images/size/w600/2019/06/apptica_post_webinar-jun19-cover-blog@2x--1-.jpg)
Mobile UA strategies: acquiring better audience [Webinar]
Apptica welcome you to the FREE WEBINAR dedicated to user acquisition managers, also app developers, marketing specialists as well as ad networks and ad agencies executives. And simply for those of you who want to be on top of mobile industry.
Summary
* Modern trends in mobile advertising & market overview
How to stop worrying and start making interactive ad? An interview with playable ad expert
Creative Director for Playable Ads at Wooga, Tim Shepherd, told Apptica about his experience in creating interactive ad, shared some tips on how to boost conversion of playables, and confided the way to make the worst playable ad ever.
As you are Creative director for Playable Ads at Wooga and
Mobile industry invest in the Middle East: ad spending has increased by 233%
Top mobile publishers are facing the Middle East more than ever, according to Mobile Ad Analytics platform Apptica. One of the trends of 2019 in mobile advertising is a focus that is shifting outside of Europe and the Americas. The largest applications — the leaders of their categories — are now turning
Pinatamasters Revenue Growth 638% in 5 Days
Pinatamasters revenue in the US increased 638% in 5 days only, according to Apptica Mobile Analytics Platform. Released at the beginning of April, an arcade game by Playgendary reached Top Free Game Chart #1 by the middle of the month. Pinatamasters downloads increased seven times (from 18 496 to 140
Spring updates vol.3 - Search
As spring is a time for change, we keep ameliorating Apptica Platform, fixing bugs, improving data and launching new features.
Today we're happy to present you an advanced search system. The search has become more complex: now you can not only search for an application, but also an
HBO breaks to the first line of Top Charts thanks to Game of Thrones
The final season of the extremely popular series Game of Thrones is here and HBO app becomes a runaway hit.
The evening of April 14 was a real holiday for thousands of fans around the world. The more people were waiting to enjoy the premiere, the more the number of
Playrix Revenue Hit $20.4 Million per week
Recently Bloomberg revealed the Newest Hidden Billionaires. They are two owners of Playrix Holding Ltd. - Russian brothers Igor and Dmitry Bukhman.
According to Bloomberg, in 2001 brothers began with writing games and now, 18 years later, they are the owners of the one of the world's successful
Apptica Reveals Best Performing Mobile Advertising Strategies in Q1 2019
We're happy to present Apptica's new study on the Mobile Advertising Market!
Today, analytics service Apptica launched “Mobile Advertising Market Research” aimed to be a source of firsthand data on in-app advertising market in Q1 2019. Since more than 65% of the global population are now
In-app advertising in Latin America
When it comes to mobile, Latin America is one of the fastest-growing markets. According to GSMA research on LATAM and the Carribean, in 2018, 68% of the population has mobile subscription (against 59% in 2017). Such countries as Brazil, Argentina, Mexico and Chile with their hight growing rate attract big
Updates are going on: Modules Q&A
Apptica keeps developing and launching new features! Please welcome a quick Q&A about Apptica’s new product - Modules.
(If you missed our last update click here)
What is it?
Modules is a new section on a website where all SDKs from featuring apps are collected.
The most
Introducing News Feed: we keep you in the loop!
Apptica team is happy to announce the launch of new feature: News Feed is here! From now on, you’ll never miss a thing.
1. create a list of apps by category
2. add your competitors to the list
3. select the updates you want to be aware of
4.
"Pick me up" dominates Top Charts in Google Play
Tastypill, one of the most successful publishers in 2019 with such games as Spill It, Impossible Bottle Flip, Sling Drift etc, released a new arcade game named Pick me Up. Published on March 7, the app raised the first line in Google Play Top Chart in only 13 days and
Store optimization in 2019: AppStore Vs. Google Play
As you all know, App Store & Google Play are the two largest app stores means every developer who wants his app to live and monetize should pay attention to App Store Optimization (ASO). Right ASO strategy is extremely important and may boost an app straight to the top or
Apptica's overview of best time management tools in 2019
How many times did you look back to the past weekend or work day with the thought being that you haven’t even done half of what you planned? You wish you are more organized and focused, working hard and effective, doing a lot of job in a short time
Image of woman in Ads 2018: best and worst creatives
The 8th of March we’re celebrating International Women’s Day! On Friday, people from all over the world will be saluting womanhood, equal rights and beating gender stereotypes what actually became a real trend in 2018. How «Weinstein effect», #MeToo and #Timesup social movements influenced the modern market of
YouTube Music: an advertising strategy that brought it to the top
Nowadays YouTube Music is considering as one of the largest music streaming services alongside Spotify, Apple Music and Pandora that grew up from a radio streaming service. How did YouTube handle the competition on the market throughout 5 years of its growth? And what type of marketing strategy was implemented