Apptica Analytics
A collection of 31 posts
![Video-chats become the most rapid-growing category on App Store and Google Play](/blog/content/images/size/w600/2020/03/video-calls-cover.jpg)
Video-chats become the most rapid-growing category on App Store and Google Play
While much of the mobile apps loose downloads since the worldwide COVID-19 outbreak, there is one store category that is growing more than ever - Social Networking (App Store) or Communication (Google Play). In other words, video call apps, social networks, and entertaining apps with video chats feature massively increased.
![State of Mobile Ad [Infographics]](/blog/content/images/size/w600/2020/03/state-of-mobile-ad-cover.png)
State of Mobile Ad [Infographics]
From getting downloads to enhancing the brand image, in-app advertising is a big game of improving user acquisition. From 2015 to 2019, mobile ad spending grew by 240%, which proves the in-app advertising to be one of the essential marketing tools.
Many mobile publishers faced with advertising through mobile Ad
![5 unobvious markets to target in 2020](/blog/content/images/size/w600/2019/12/countries-to-target-cover.jpg)
5 unobvious markets to target in 2020
The year 2019 in the mobile gaming industry was marked by several important events, among them a steady growth in the popularity of casual and hyper-casual games. According to the AppsFlyer report, in the Q4 of 2019, Casual and Hyper-casual categories saw 18% and 16% NOI increase respectively. The market
![State of the App Market in Q3 2019 - Stats & Infographics](/blog/content/images/size/w600/2019/11/Apptica-268.png)
State of the App Market in Q3 2019 - Stats & Infographics
The mobile industry has always been one of the most rapid-growing and competitive fields hosting thousands of professionals from all over the world. Best of them are always looking for new opportunities to expand their business - a secret weapon that will allow them to achieve more by paying less.
![Top Grossing Mobile Games for Q3 2019](/blog/content/images/size/w600/2019/10/top-grossing-games-cover-1.jpg)
Top Grossing Mobile Games for Q3 2019
According to Apptica Store Intelligence, the top grossing mobile game in Q3 2019 is Coin Master. From June to September, the game earned more than $110 Million in App Store and Google Play.
The list is dominated by the games from category "Action" as well as some casual
![Playrix games outstrip social media by average session length](/blog/content/images/size/w600/2019/09/cover-playrix.jpg)
Playrix games outstrip social media by average session length
Two famous mobile games from Playrix - Gardenscapes and Homescapes - top the list of the most popular applications by ASL in Russia - reported Forbes. According to analytics firm Mediascope, users spend an average of 46 minutes per day playing Gardenscapes and 41 minutes - playing Homescapes. These figures