Apptica Analytics
A collection of 38 posts
Top summer 2021 App Store & Google Play releases
The summer has just ended, but Apptica team already has fresh analytics to share!
Hype, rooms and invitations: why Clubhouse app is losing the game
After more than a year of existing Clubhouse changed its logo and renounced its invitation system. Seems like developers want their project to reborn – or at least gain some new active users. But, since Clubhouse app is no longer popular enough, are these changes worth it?
But first – the numbers
"Lite" Apps for Emerging Markets
While the world is getting smaller nowadays, access to the Internet and technologies still stays unequal. The market of mobile apps is one of those that tries to solve this situation by available means and attract new users.
The answer to such characteristics of the emerging market as expensive and
Clubhouse dynamics and perspectives
Despite the recent popularity surge of Clubhouse app, its story began around March 2020 when it was launched on iOS by Silicon Valley entrepreneurs Paul Davidson and Rohan Seth of Alpha Exploration Co. Right after its appearance, Clubhouse attracted about 1500 users and has been valued at $100 million. Almost
Top 10 mobile games of July by downloads
If a few months of the total self-isolation were highly rewarding in terms of mobile games' usage, then after the lockdown games' installs number decreased by 7%. In July, the situation is getting stable, which means another profit for the gaming industry.
According to Apptica Store Intelligence, in
Top Grossing mobile games of June
If the quarantine time turned out to be a golden era for mobile game developers, in June, the situation is calmed. According to the latest report, mobile games are even decreased in downloads against before-pandemic time. As for the income, we already see games' revenue from in-app purchased came
Top insights from Apptica for the last year
Today we're happy to share 5 posts from Apptica's blog that turned out to be the most intriguing and insightful. We're glad to see that our readers are passionate about a variety of things: mobile games, in-app advertising, success stories, and case studies... We
Video-chats become the most rapid-growing category on App Store and Google Play
While much of the mobile apps loose downloads since the worldwide COVID-19 outbreak, there is one store category that is growing more than ever - Social Networking (App Store) or Communication (Google Play). In other words, video call apps, social networks, and entertaining apps with video chats feature massively increased.
![State of Mobile Ad [Infographics]](/blog/content/images/size/w600/2020/03/state-of-mobile-ad-cover.png)
State of Mobile Ad [Infographics]
From getting downloads to enhancing the brand image, in-app advertising is a big game of improving user acquisition. From 2015 to 2019, mobile ad spending grew by 240%, which proves the in-app advertising to be one of the essential marketing tools.
Many mobile publishers faced with advertising through mobile Ad
5 unobvious markets to target in 2020
The year 2019 in the mobile gaming industry was marked by several important events, among them a steady growth in the popularity of casual and hyper-casual games. According to the AppsFlyer report, in the Q4 of 2019, Casual and Hyper-casual categories saw 18% and 16% NOI increase respectively. The market
State of the App Market in Q3 2019 - Stats & Infographics
The mobile industry has always been one of the most rapid-growing and competitive fields hosting thousands of professionals from all over the world. Best of them are always looking for new opportunities to expand their business - a secret weapon that will allow them to achieve more by paying less.
Top Grossing Mobile Games for Q3 2019
According to Apptica Store Intelligence, the top grossing mobile game in Q3 2019 is Coin Master. From June to September, the game earned more than $110 Million in App Store and Google Play.
The list is dominated by the games from category "Action" as well as some casual
Playrix games outstrip social media by average session length
Two famous mobile games from Playrix - Gardenscapes and Homescapes - top the list of the most popular applications by ASL in Russia - reported Forbes. According to analytics firm Mediascope, users spend an average of 46 minutes per day playing Gardenscapes and 41 minutes - playing Homescapes. These figures