Ad Intelligence
A collection of 36 posts
Misleading ad in mobile games: Playrix, Matchington Mansion, Mafia City
If you were playing free mobile games at least once you've probably seen the mobile ad of other games popping up occasionally on your screen. Some of us hate it, the others accept it as a necessary evil but what if you're actually interested in playing
Chinese advertisers rock gaming category
The US is no longer the advertising leader in gaming category -
over the last month, Hong Kong ranks first.
According to Apptica Ad Intelligence, from June 11 to July 11
among the top 1000 advertisers of game category in Google Play, 18% were from Hong Kong. The US is
Top gaming apps for Q1 2019 by country
According to Apptica Advertising Intelligence, in the first quarter of 2019, 8 190 advertisers were registered both in iOS and Android stores, in gaming category, which is 1,2% more than in Q4 of 2018. The advertising industry is growing steadily with more and more mobile games tending to run
Image of woman in Ads 2018: best and worst creatives
The 8th of March we’re celebrating International Women’s Day! On Friday, people from all over the world will be saluting womanhood, equal rights and beating gender stereotypes what actually became a real trend in 2018. How «Weinstein effect», #MeToo and #Timesup social movements influenced the modern market of
YouTube Music: an advertising strategy that brought it to the top
Nowadays YouTube Music is considering as one of the largest music streaming services alongside Spotify, Apple Music and Pandora that grew up from a radio streaming service. How did YouTube handle the competition on the market throughout 5 years of its growth? And what type of marketing strategy was implemented
Top In-App Advertisers of 2018, Android, Application Category. Apptica Overview.
Thousands of app became popular throughout 2018 while most of them reached their goals following “right” advertising strategies Apptica prepared Report on Top Android Advertisers within Application Category.
Information is based on ad impressions and accurate for Application category.
Most active advertisers can kept leading positions throughout 2018 are:
* TikTok
Introducing: TopCharts of mobile apps in Apptica!
Now our in-app ad monitoring service has TopCharts of apps from Google Play and iOS Store.
Using the data filter you can access TopCharts past history and monitor which positions held by the apps among categories and 28 countries.
You may see app page from the stores, along with previews,
Great News from Apptica!
Apptica is going out of beta!
After months of hard work beta development is drawing to an end.
Happy to present Apptica Ad Intelligence, that includes:
*
Android & iOS Platforms
*
Thousands of Apps
*
20+ Major in-app Ad Networks
*
Top Advertisers & Publishers
*
In-app Creative Gallery
*
Top Ad Campaigns and Creatives
It is Vital to Adapt Quickly to Changing In-App Market Conditions
In the article 5 Things to Know About In-App Mobile Video Advertising by Elyse Dupe, Special Features Editor, DMN, were mentioned five key takeaways from the recent roudtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, where marketers talked about the challenges and opportunities presented specifically by
Apptica Free Trial is Open for 24 Hours
We are constantly working to improve Apptica features and gather a large amount of unique in‑app advertisement data for our clients. All comments, inputs and feedback from our valuable beta users help to make our service better and better every day.
We appreciate it and prepare a lot of
Beta-version is available now!
Dear friends, we’re excited to announce the launch of Apptica.com beta version!
In-app advertising analytics of TOP Android apps for the last months by campaigns, creatives and ad network SDKs are available. Explore beta version and send us feedback. Try it now at apptica.com
* Be aware of