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Alice Goncharova

Alice Goncharova

20 articles written by Alice Goncharova
6 June 2022 User acquisition & app promotion

Top Apps’ Paid Promotion Strategies: Q1 2022

Want to know how top mobile apps and games build their paid promotion strategy? Well, our new report will help you find that out!

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  • #User acquisition & app promotion
  • #In-App Advertising Report
  • #Playable Ads
25 May 2022 Mobile Games

Apex Legends Mobile Success: Genius Marketing or the Power of a Name?

Much anticipated Apex Legends Mobile by Electronic Arts had more than 5 m downloads in total in just 5 days. But why was the success of this game so stunning?

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  • #Mobile Games
  • #Hot Releases
  • #User acquisition & app promotion
2 May 2022 Mobile Industry Overview

What’s New, Mobile World? | April Digest

Let's sum up the results of April to identify current trends in mobile gaming and see what’s new with the mobile industry leaders.

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  • #Mobile Industry Overview
  • #Mobile Games
  • #Releases
26 April 2022 Ad Creatives

Mobile Video Ad Creatives: Western and Eastern Countries

A well-thought-out ad creative is a key to effective in-app advertising. But what creatives work best for Western and Eastern countries? Let's find it out.

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  • #Ad Creatives
  • #Ad Intelligence
  • #Mobile Advertising
7 April 2022 Mobile Industry Overview

What’s New, Mobile World? | March Digest

Welcome to the first monthly news digest by Apptica! In these series, we are going to compile the most significant news from the mobile industry.

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  • #Mobile Industry Overview
  • #Mobile Games
  • #Releases
1 April 2022 Ad Networks

Top-5 Mobile Ad Networks You Should Try in 2022

It's pretty easy to get confused when choosing an ad network to promote mobile apps or games. Apptica compiled the top-5 mobile ad networks that are definitely worth trying in 2022.

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  • #Ad Networks
  • #Ad Intelligence
  • #Mobile Ad Network
  • #Mobile Advertising
10 March 2022 Apptica Analytics

Mobile games on iOS: winter results and forecasts for spring 2022

Read our new report to know which iOS game categories will rule the mobile market soon.

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  • #Apptica Analytics
  • #Mobile Games
  • #Market Trends
9 March 2022 Ad Creatives

TikTok Ads in 2022: Everything Mobile Marketers Need to Know

AdQuantum and Apptica researched TikTok advertising trends over the past year and identified the key to creating the best performing ad creatives in 2022.

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  • #Ad Creatives
  • #Ad Networks
  • #Ad Intelligence
4 March 2022 Mobile Apps

Genuine support in tough times: Airbnb provides housing to refugees from Ukraine

Airbnb made it easier for refugees from Ukraine to find temporary housing. In our small guide, we explain how this system works and how everyone can help.

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  • #Mobile Apps
21 February 2022 NFT

Top-5 upcoming NFT mobile games we are waiting for

In 2022 the mobile game market will be replenished with various NFT games. Let’s take a look at the most interesting and promising ones.

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  • #NFT
  • #Mobile Games
  • #Coming Soon
19 January 2022 Apptica Analytics

Health & Fitness apps in a rapidly changing environment: new report by Apptica

Learn more about Health and Fitness applications in our latest report!

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  • #Apptica Analytics
  • #Mobile Industry Overview
  • #Market Trends
11 January 2022 Mobile Advertising

Mobile advertising in 2022: what should we prepare for?

2021 brought many significant changes to the entire mobile market and the advertising system in particular. Let’s find out what app and game marketers should do in order to stay afloat in today’s unstable conditions.

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  • #Mobile Advertising
  • #Mobile App Growth
  • #Mobile Ad Network
23 December 2021 Ad Creatives

Paid mobile growth in 2022: proven methods, successful case studies & predictions

Learn more about mobile app promotion on Facebook after the IDFA cancellation and trends in ad creatives in our new webinar!

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  • #Ad Creatives
  • #Ad Networks
  • #Market Trends
29 November 2021 Apptica Updates

New feature: Soft Launches section

New soft launches appear in App Store and Google Play every day. In order for you not to miss any of them and always be one step ahead of your competitors, Apptica team has released new Soft Launches feature

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  • #Apptica Updates
  • #Releases
  • #Store Intelligence
1 November 2021 Market Trends

How Squid Game blew up mobile game stores: the numbers, plots and leaders

This September Netflix released Squid Game series which became its most watched show ever. Within a month, App Store and Google Play were replenished with thousands of Squid Game inspired apps. Let’s find out more about mobile games that continue to move the world leaders out of the top charts.

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  • #Market Trends
  • #Mobile Games
  • #Mobile Industry Overview
11 October 2021 Apptica Updates

New feature: Modules section

22 types of SDKs, 2 platforms and tons of beneficial information: Apptica's SDK Intelligence section has been replenished with the new Modules feature.

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  • #Apptica Updates
  • #SDK Intelligence
  • #Store Intelligence
27 September 2021 Store Intelligence

Top summer 2021 App Store & Google Play releases

The summer has just ended, but Apptica team already has fresh analytics to share!

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  • #Store Intelligence
  • #Hot Releases
  • #Apptica Analytics
14 September 2021 Apptica Updates

New features: Top Movers and Hot Releases sections

The more comparison parameters – the better: Apptica team constantly works on new features for more in-depth market analysis. This week we are glad to present the launch of two new sections – Top Movers

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  • #Apptica Updates
  • #Store Intelligence
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