Ad Intelligence

A collection of 37 posts
Black Friday 2024: Shopping App Trends and Opportunities in Spain

Black Friday 2024: Shopping App Trends and Opportunities in Spain

Black Friday is here! Our latest report with ARKANA explores Spain's mobile shopping trends, revealing how consumer behavior shapes app usage. Uncover key insights, emerging trends, and strategies to boost holiday conversions and stay ahead in Spain's competitive e-commerce market.
1 min read
  • #Black Friday
  • #App Store Optimization (ASO)
  • #Ad Intelligence
  • #Ad Creatives
  • #Report
  • #Mobile App Growth
  • #Mobile Marketing
  • #Mobile Advertising
State of FinTech Apps in Spain & Mexico in H1 2024

State of FinTech Apps in Spain & Mexico in H1 2024

Discover the latest trends of the FinTech market in Spain and Mexico in the first half of 2024 and get a strategic vision to optimize your application campaigns.
1 min read
  • #Apptica Analytics
  • #Report
  • #Ad Creatives
  • #Ad Intelligence
  • #Mobile Industry Overview
Understanding Video Creatives by Duration: Types and Uses

Understanding Video Creatives by Duration: Types and Uses

Introducing our new filter "Creative Duration" and explaining what insights it may bring.
3 min read
  • #Apptica Wiki
  • #Ad Intelligence
Webinar: Creative Experiments: Set New Benchmarks

Webinar: Creative Experiments: Set New Benchmarks

Apptica discusses universal approaches for scaling through creatives in the modern mobile advertising landscape with Allformance and Endel.
4 min read
  • #Webinar
  • #Ad Creatives
  • #Ad Intelligence
  • #Mobile Advertising
  • #TikTok
  • #Meta
How To Triumph With Playables and Make +700% CR: stats, numbers and tips

How To Triumph With Playables and Make +700% CR: stats, numbers and tips

Learn about the best practices for playables ads, how to build them, current statistics with rankings.
11 min read
  • #Apptica Analytics
  • #Playable Ads
  • #Ad Intelligence
Apptica x UGC Ninja: Creative analytics

Apptica x UGC Ninja: Creative analytics

Analytics report on User-Generated Content (UGC) like ads and the state of the mobile advertising market in Q3, 2023, worldwide and the USA.
1 min read
  • #Ad Intelligence
  • #Apptica Analytics
  • #UGC creatives
  • #Mobile Advertising
  • #Ad Creatives
Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.
3 min read
  • #Apptica Talks
  • #Ad Creatives
  • #User acquisition & app promotion
  • #Ad Intelligence
Ad Intelligence: an overview 2022

Ad Intelligence: an overview 2022

Check an overview of ad intelligence for 2022.
1 min read
  • #Ad Intelligence
  • #Apptica Analytics
  • #In-App Advertising Report
Mobile Video Ad Creatives: Western and Eastern Countries

Mobile Video Ad Creatives: Western and Eastern Countries

A well-thought-out ad creative is a key to effective in-app advertising. But what creatives work best for Western and Eastern countries? Let's find it out.
3 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #Mobile Advertising
Top-5 Mobile Ad Networks You Should Try in 2022

Top-5 Mobile Ad Networks You Should Try in 2022

It's pretty easy to get confused when choosing an ad network to promote mobile apps or games. Apptica compiled the top-5 mobile ad networks that are definitely worth trying in 2022.
4 min read
  • #Ad Networks
  • #Ad Intelligence
  • #Mobile Ad Network
  • #Mobile Advertising
TikTok Ads in 2022: Everything Mobile Marketers Need to Know

TikTok Ads in 2022: Everything Mobile Marketers Need to Know

AdQuantum and Apptica researched TikTok advertising trends over the past year and identified the key to creating the best performing ad creatives in 2022.
5 min read
  • #Ad Creatives
  • #Ad Networks
  • #Ad Intelligence
App Comparing by Apptica

App Comparing by Apptica

Let us introduce you new Apptica feature that will change your approach to app research and exploration. We have carefully collected feedback from our users and happy to present a tool that answers our subscribers’ needs and desires: App Comparing We really care about your comfort and time-saving, that’s
2 min read
  • #Apptica Updates
  • #Ad Intelligence
  • #Ad Creatives
  • #Top Charts
  • #App Comparing
Playrix produced over 25k fake ads in a year - gonna be more?

Playrix produced over 25k fake ads in a year - gonna be more?

Fake ads have been a real struggle for many mobile game players. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Despite the fact the majority of players hate fake ads (there's even a petition on Change.
2 min read
  • #Playrix
  • #Fake ads
  • #Ad Intelligence
How to promote an app? Web, in-app, social - choosing the best way

How to promote an app? Web, in-app, social - choosing the best way

The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal user base is a key to monetization. Today we cover 5 user acquisition channels to
3 min read
  • #Ad Intelligence
  • #Store Intelligence
  • #Ad Creatives
How to use paid promotions to jumpstart user acquisition?

How to use paid promotions to jumpstart user acquisition?

When you make an app, no matter how great of an app, you need to be able to get people to use it. User acquisition is all about bringing new users to your app. One way to jumpstart your user acquisition is to use paid promotions. There is a variety
4 min read
  • #Ad Intelligence
Ads localization for the Middle East and Asia

Ads localization for the Middle East and Asia

Today, a multicultural world defines a new approach to business and marketing. Working in the mobile field and striving to get better results, experts are obliged to have in mind the multifacetedness of their audience. This leads to a complex approach to user acquisition: first, user segmentation by demographics, then
3 min read
  • #Ad Creatives
  • #Ad Intelligence
The one question you must answer before choosing the ad format for your mobile app

The one question you must answer before choosing the ad format for your mobile app

There’s a lot of mixed-messaging right now about the efficacy of mobile app ads. Some sources claim mobile app ads are the secret to making money as an app developer. Yet other sources claim that in-app ads have almost no positive impact, especially given how many people abandon applications
3 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #Playable Ads
Saving time on optimizing UA strategy | Checklist

Saving time on optimizing UA strategy | Checklist

The daily routine of a UA manager is full of challenges and complicated goals: a sustained searching for new approaches to user acquisition, optimizing, testing - all of that can once become a real thorn in your side. We built up an ultimate UA checklist with marketing needs in mind.
3 min read
  • #Ad Intelligence
  • #App Store Optimization (ASO)
  • #Store Intelligence
How running mobile ads can help you increase downloads x15

How running mobile ads can help you increase downloads x15

Unlike ASO, in-app advertising is a paid way of user acquisition that many experts recognize as the most effective approach to UA in mobile games. Advertising inside mobile apps and social advertising on Facebook, Instagram, or Snapchat can both considered as in-app ads. This way, a UA manager is provided
3 min read
  • #Case-study
  • #Ad Intelligence
How to reach Top Chart using the right paid-UA tactics

How to reach Top Chart using the right paid-UA tactics

With the current plethora of mobile games in the App Store, rare publisher can only rely on App Store Optimization. Today, in-app advertising is the must-do approach to user acquisition which is effective and easy to track. However, the process involves so much testing and optimizing that somebody can find
2 min read
  • #Mobile Ad Network
  • #Ad Intelligence
In-App Advertising Checklist: 2020 Edition

In-App Advertising Checklist: 2020 Edition

Today, user acquisition is a crucial part of product development. Too much competition on the market places UA managers in the face of numerous challenges, and this year is no exception mobile marketers seek for new ways to improve UA, maximize ROI or expand to the new market. For app
3 min read
  • #Ad Intelligence
Choosing the right ad format for your mobile app

Choosing the right ad format for your mobile app

While deploying mobile ads is quick and easy, choosing the best ad network can be frustrating if you don't know the current ad formats in mobile advertising. Understanding the benefits and drawbacks of each ad format will help you pick the right ad format. Let's take
2 min read
  • #Ad Creatives
  • #Ad Intelligence
Best advertising creatives of November: Fake Ad

Best advertising creatives of November: Fake Ad

Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose gameplay has nothing to do with the ad and the game is nothing player believed
1 min read
  • #Best Creatives of the month
  • #Ad Creatives
  • #Ad Intelligence
  • #Playrix
  • #Fake ads
Best advertising creatives of October

Best advertising creatives of October

Nobody likes advertising as much as Apptica team does. The end of the month is the time for our ongoing collection of the best advertising creatives. We watched hundreds of ads and chose the most creative, beautiful, funny ones. If you think your ad creative deserves to be featured in
1 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #Best Creatives of the month
Best advertising creatives of September

Best advertising creatives of September

The end of the month is time to review the best advertising creatives! We had a deep dive into mobile advertising to find the freshest, creative, and offbeat videos in September 2019. This month, game applications seemed to compete in making an absolutely beautiful video ad. No question, creating an
1 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #Best Creatives of the month