Mobile Advertising

A collection of 17 posts
Apptica x UGC Ninja: Creative analytics

Apptica x UGC Ninja: Creative analytics

Analytics report on User-Generated Content (UGC) like ads and the state of the mobile advertising market in Q3, 2023, worldwide and the USA.
1 min read
  • #Ad Intelligence
  • #Apptica Analytics
  • #UGC creatives
  • #Mobile Advertising
  • #Ad Creatives
Apptica Talks. Episode #5. Experimental IAA strategies for games with Giuseppe Martoriello from iion

Apptica Talks. Episode #5. Experimental IAA strategies for games with Giuseppe Martoriello from iion

In this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello, co-founder at iion.
2 min read
  • #Apptica Talks
  • #Ad Monetization
  • #Mobile Advertising
Mobile Video Ad Creatives: Western and Eastern Countries

Mobile Video Ad Creatives: Western and Eastern Countries

A well-thought-out ad creative is a key to effective in-app advertising. But what creatives work best for Western and Eastern countries? Let's find it out.
3 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #Mobile Advertising
Top-5 Mobile Ad Networks You Should Try in 2022

Top-5 Mobile Ad Networks You Should Try in 2022

It's pretty easy to get confused when choosing an ad network to promote mobile apps or games. Apptica compiled the top-5 mobile ad networks that are definitely worth trying in 2022.
4 min read
  • #Ad Networks
  • #Ad Intelligence
  • #Mobile Ad Network
  • #Mobile Advertising
Mobile advertising in 2022: what should we prepare for?

Mobile advertising in 2022: what should we prepare for?

2021 brought many significant changes to the entire mobile market and the advertising system in particular. Let’s find out what app and game marketers should do in order to stay afloat in today’s unstable conditions.
3 min read
  • #Mobile Advertising
  • #Mobile App Growth
  • #Mobile Ad Network
5 Tips for Improving Interstitial Ad Monetization

5 Tips for Improving Interstitial Ad Monetization

We’ve all seen those ads that pop up on mobile and take up the entire screen. There’s often a hidden X to close the ads that you just can’t see, or some kind of timer making you want to delete the app you’re using and just
3 min read
  • #Ad Monetization
  • #Mobile Advertising
5 Ways to Refine Your Mobile Ad Targeting

5 Ways to Refine Your Mobile Ad Targeting

Whether you’re selling a product, app or service, your mobile ad target audience will change from time to time. For the most part, they won’t completely change flat out from one type to another but will gradually change in a different way. Using ad targeting methods will allow
3 min read
  • #Ad Targeting
  • #Mobile Advertising
4 Lessons for Making Better Ad Creatives

4 Lessons for Making Better Ad Creatives

People make ad creatives to be seen so it’s understandable why you’d want to make sure that the ones you use are successful. You only need to go so far to look at some of the top performing mobile ads to find out what works and what doesn’
3 min read
  • #Ad Creatives
  • #Mobile Advertising
How to Target Your Mobile Ad Network to Reach the Best Customers

How to Target Your Mobile Ad Network to Reach the Best Customers

Google will go so far as to tell you that in order to make a success of things, you should reach the right audience at the right moment. This isn’t exactly breaking news and is actually a lot easier said than done. People spend more than five hours a
3 min read
  • #Ad Networks
  • #Mobile Advertising
2020’s New Rules For Small Business Mobile Ad Monetization

2020’s New Rules For Small Business Mobile Ad Monetization

The Unspoken Rules Of Effective Mobile Ad Monetization Respond To Consumer Attitudes About & Reactions To Mobile Advertising Trends The Golden Rules Of Mobile Ad Monetization Are Changing In the past, conversations about the best ways to monetize a website or (more recently) monetize an app have hinged on developers’
3 min read
  • #Ad Monetization
  • #Mobile Advertising
The 5 Best Mobile Ad Targeting Tips For Your Business

The 5 Best Mobile Ad Targeting Tips For Your Business

Understand Your Mobile Audience, Create A Target Audience Description, & Select The Mobile Ad Types Most Likely To Make Your Mobile Ad Campaign A Success Between two-thirds and nearly-90% of businesses believe that their efforts at mobile app ad targeting and other types of mobile audience targeting are effective. Yet
3 min read
  • #Ad Targeting
  • #Mobile Advertising
The 4 Types Of Mobile Ad Creative Every Digital Marketer Should Master

The 4 Types Of Mobile Ad Creative Every Digital Marketer Should Master

There are a few facts about social media ad creatives — and especially Facebook ad creatives — that it’s important to understand before beginning the ad creative design process. Specifically, mobile-first social media ad creatives are essential to any digital marketing strategy because: * More than 60% of U.S. social media
4 min read
  • #Ad Creatives
  • #Mobile Advertising
4 Ways The Right Mobile Ad Network Increases Revenue

4 Ways The Right Mobile Ad Network Increases Revenue

What Is The “Right” Mobile Ad Network? The most concerning aspect of how mobile ad networks work is that — when the wrong mobile ad network is paired with an app or mobile site — there is a significant potential for failure. That is, not only is there a risk of failing
3 min read
  • #Ad Networks
  • #Mobile Advertising
3 Best-Kept Secrets For Building An Effective Mobile Ad Monetization Model

3 Best-Kept Secrets For Building An Effective Mobile Ad Monetization Model

Get Ahead Of The Biggest Monetized Mobile Advertising Trends So You Can (Actually) Make Money From Ads How Can The Best Ad Monetization Practices Help You Make Money From Ads? The idea behind any mobile ad monetization model is simple: businesses that want to run app-based mobile ad campaigns need
4 min read
  • #Ad Monetization
  • #Mobile Advertising
10 Tips For Designing Highly Effective Mobile Ad Creatives

10 Tips For Designing Highly Effective Mobile Ad Creatives

The most effective mobile ad creatives are a balance of art and innovation vs. data analytics and blueprints. That’s because ad creatives, defined as advertising materials designed to generate leads (like banner ads, browser ads, and promoted social media posts), are most successful when tailored to the interests of
4 min read
  • #Ad Creatives
  • #Mobile Advertising
A Beginner’s Guide To Mobile Ad Targeting

A Beginner’s Guide To Mobile Ad Targeting

Mobile Ad Targeting Tips For Why & How To Get Ahead Of The Competition By Getting In Front Of Your Customers There’s never been a better time for mobile ad targeting. Already, mobile purchases account for over 40% of online transactions, while up to 91% of smartphone users make/
3 min read
  • #Ad Targeting
  • #Mobile Advertising
How Do You Know Which Is The Best Mobile Ad Network For Your App?

How Do You Know Which Is The Best Mobile Ad Network For Your App?

Asking “what is a mobile ad network” or generally “which is the best mobile ad network” will likely give you some idea about the function of an ad network in digital marketing. Yet these search queries, alone, will not prepare you to make well-informed choices when selecting the best ad
3 min read
  • #Ad Networks
  • #Mobile Advertising