Mobile Advertising
A collection of 23 posts
State of Mobile Market, 2024
Discover the exciting transformation of the app market in 2024 with our in-depth annual report, packed with the latest trends, top rankings, insightful charts, and expert opinions you’ll definitely find valuable!
Black Friday 2024: Shopping App Trends and Opportunities in Spain
Black Friday is here! Our latest report with ARKANA explores Spain's mobile shopping trends, revealing how consumer behavior shapes app usage. Uncover key insights, emerging trends, and strategies to boost holiday conversions and stay ahead in Spain's competitive e-commerce market.
Non-Gaming Apps in Asia, Q3 2024
Explore Asia’s dynamic non-gaming app market in our Q3 2024 report, packed with key insights into regional growth, top-performing apps, and expert trends that are shaping the industry. Discover the latest data, benchmarks, and the evolving landscape of mobile advertising in Asia’s leading markets.
Apptica Talks. Episode #1 S3. Gamelight Effect: Wave of Rewarded Apps with Günay Aliyeva, Co-Founder at Gamelight
Explore how Gamelight is revolutionizing rewarded user acquisition, leveraging cutting-edge AI and data analytics to drive engagement and fuel success in the mobile gaming industry.
Webinar: Creative Experiments: Set New Benchmarks
Apptica discusses universal approaches for scaling through creatives in the modern mobile advertising landscape with Allformance and Endel.
Mastering Ad Creatives in 2024
Find out the recent stats on creatives, working mechanics, proven design tips, recommendations for optimization and much more.
Apptica x UGC Ninja: Creative analytics
Analytics report on User-Generated Content (UGC) like ads and the state of the mobile advertising market in Q3, 2023, worldwide and the USA.
Apptica Talks. Episode #5. Experimental IAA strategies for games with Giuseppe Martoriello from iion
In this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello, co-founder at iion.
Mobile Video Ad Creatives: Western and Eastern Countries
A well-thought-out ad creative is a key to effective in-app advertising. But what creatives work best for Western and Eastern countries? Let's find it out.
Top-5 Mobile Ad Networks You Should Try in 2022
It's pretty easy to get confused when choosing an ad network to promote mobile apps or games. Apptica compiled the top-5 mobile ad networks that are definitely worth trying in 2022.
Mobile advertising in 2022: what should we prepare for?
2021 brought many significant changes to the entire mobile market and the advertising system in particular. Let’s find out what app and game marketers should do in order to stay afloat in today’s unstable conditions.
5 Tips for Improving Interstitial Ad Monetization
We’ve all seen those ads that pop up on mobile and take up the entire screen. There’s often a hidden X to close the ads that you just can’t see, or some kind of timer making you want to delete the app you’re using and just
5 Ways to Refine Your Mobile Ad Targeting
Whether you’re selling a product, app or service, your mobile ad target audience will change from time to time. For the most part, they won’t completely change flat out from one type to another but will gradually change in a different way. Using ad targeting methods will allow
4 Lessons for Making Better Ad Creatives
People make ad creatives to be seen so it’s understandable why you’d want to make sure that the ones you use are successful. You only need to go so far to look at some of the top performing mobile ads to find out what works and what doesn’
How to Target Your Mobile Ad Network to Reach the Best Customers
Google will go so far as to tell you that in order to make a success of things, you should reach the right audience at the right moment. This isn’t exactly breaking news and is actually a lot easier said than done.
People spend more than five hours a
2020’s New Rules For Small Business Mobile Ad Monetization
The Unspoken Rules Of Effective Mobile Ad Monetization Respond To Consumer Attitudes About & Reactions To Mobile Advertising Trends
The Golden Rules Of Mobile Ad Monetization Are Changing
In the past, conversations about the best ways to monetize a website or (more recently) monetize an app have hinged on developers’
The 5 Best Mobile Ad Targeting Tips For Your Business
Understand Your Mobile Audience, Create A Target Audience Description, & Select The Mobile Ad Types Most Likely To Make Your Mobile Ad Campaign A Success
Between two-thirds and nearly-90% of businesses believe that their efforts at mobile app ad targeting and other types of mobile audience targeting are effective. Yet
The 4 Types Of Mobile Ad Creative Every Digital Marketer Should Master
There are a few facts about social media ad creatives — and especially Facebook ad creatives — that it’s important to understand before beginning the ad creative design process. Specifically, mobile-first social media ad creatives are essential to any digital marketing strategy because:
* More than 60% of U.S. social media
4 Ways The Right Mobile Ad Network Increases Revenue
What Is The “Right” Mobile Ad Network?
The most concerning aspect of how mobile ad networks work is that — when the wrong mobile ad network is paired with an app or mobile site — there is a significant potential for failure. That is, not only is there a risk of failing
3 Best-Kept Secrets For Building An Effective Mobile Ad Monetization Model
Get Ahead Of The Biggest Monetized Mobile Advertising Trends So You Can (Actually) Make Money From Ads
How Can The Best Ad Monetization Practices Help You Make Money From Ads?
The idea behind any mobile ad monetization model is simple: businesses that want to run app-based mobile ad campaigns need
10 Tips For Designing Highly Effective Mobile Ad Creatives
The most effective mobile ad creatives are a balance of art and innovation vs. data analytics and blueprints. That’s because ad creatives, defined as advertising materials designed to generate leads (like banner ads, browser ads, and promoted social media posts), are most successful when tailored to the interests of
A Beginner’s Guide To Mobile Ad Targeting
Mobile Ad Targeting Tips For Why & How To Get Ahead Of The Competition By Getting In Front Of Your Customers
There’s never been a better time for mobile ad targeting. Already, mobile purchases account for over 40% of online transactions, while up to 91% of smartphone users make/
How Do You Know Which Is The Best Mobile Ad Network For Your App?
Asking “what is a mobile ad network” or generally “which is the best mobile ad network” will likely give you some idea about the function of an ad network in digital marketing. Yet these search queries, alone, will not prepare you to make well-informed choices when selecting the best ad