Market Trends
A collection of 41 posts
Apptica Talks. Episode #3 S3. Beyond the Hype: How Mobio Redefines AI in Digital Marketing with Sergey Konovalov, CEO & founder at Mobio Group
Explore Mobio’s AI integration in digital marketing, emphasizing talent development, innovative solutions, and practical applications. Learn how AI tools enhance campaign efficiency, fraud detection, and targeting precision, while tackling challenges in data accuracy and security.
Black Friday 2024: Shopping App Trends and Opportunities in Spain
Black Friday is here! Our latest report with ARKANA explores Spain's mobile shopping trends, revealing how consumer behavior shapes app usage. Uncover key insights, emerging trends, and strategies to boost holiday conversions and stay ahead in Spain's competitive e-commerce market.
Non-Gaming Apps in Asia, Q3 2024
Explore Asia’s dynamic non-gaming app market in our Q3 2024 report, packed with key insights into regional growth, top-performing apps, and expert trends that are shaping the industry. Discover the latest data, benchmarks, and the evolving landscape of mobile advertising in Asia’s leading markets.
Using Apptica to Streamline Market Research: Case of Interactive Novels
Discover how Apptica's data-driven platform aids market research in niche mobile games like interactive romance novels. This article highlights insights on user engagement, revenue, and app performance metrics to boost your app strategy and uncover top-performing apps.
Monthly Rankings: August 2024
From download surges to record-breaking revenue, here's a look at the shopping, social and gaming apps that captured users' attention and wallets in August.
Spotlight on MENA. State of the mobile market in H1 2024.
Explore the app market in MENA in H1 2024 with our latest report in cooperation with Medialinks - a leading marketing agency in the Middle East.
Webinar: Creative Experiments: Set New Benchmarks
Apptica discusses universal approaches for scaling through creatives in the modern mobile advertising landscape with Allformance and Endel.
State of mobile market, H1 2024
Delve into the development of the app market in the first half of 2024 with our latest report, filled with mobile market trends, top charts, rankings, and insights from leading experts.
Apptica Talks. Episode #6. UA from in-house DSP perspective with Alessandro Giuliani from Dataseat
In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.
Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.
In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.
Cradle of knowledge by Sergey Yaroshevich: creative concepts, strategies of top publishers, top games decomposition and much more!
Sergey Yaroshevich (User Acquisition & Creatives Expert) has launched a series of articles on how to deal with creatives, where to get inspiration and what strategies to adhere.
Webinar: Current trends and future forecasts in crypto gaming
Apptica is going to discuss the controversial trends and all the transformations in crypto gaming with Hexacore and WePlay Ventures.
What Is The Future Of NFT Mobile Games?
In this article, Chainplay and Apptica shared their experience and made predictions for you to take a deep dive into the NFT Mobile Games Market and determine whether an investment in the sector is in your best interest.
Mobile games on iOS: winter results and forecasts for spring 2022
Read our new report to know which iOS game categories will rule the mobile market soon.
Health & Fitness apps in a rapidly changing environment: new report by Apptica
Learn more about Health and Fitness applications in our latest report!
Paid mobile growth in 2022: proven methods, successful case studies & predictions
Learn more about mobile app promotion on Facebook after the IDFA cancellation and trends in ad creatives in our new webinar!
How Squid Game blew up mobile game stores: the numbers, plots and leaders
This September Netflix released Squid Game series which became its most watched show ever. Within a month, App Store and Google Play were replenished with thousands of Squid Game inspired apps. Let’s find out more about mobile games that continue to move the world leaders out of the top charts.
Clubhouse dynamics and perspectives
Despite the recent popularity surge of Clubhouse app, its story began around March 2020 when it was launched on iOS by Silicon Valley entrepreneurs Paul Davidson and Rohan Seth of Alpha Exploration Co. Right after its appearance, Clubhouse attracted about 1500 users and has been valued at $100 million. Almost
Top 10 mobile games of July by downloads
If a few months of the total self-isolation were highly rewarding in terms of mobile games' usage, then after the lockdown games' installs number decreased by 7%. In July, the situation is getting stable, which means another profit for the gaming industry.
According to Apptica Store Intelligence, in
Epic games losing over $50 M monthly income by removing the Fortnite mobile
The big fight between Fortnite developer and mobile stores continued with removing the game from the App Store and Google Play on August 14. This decision was guided by the violation of the stores' policy: Epic announced the way for players to make in-app purchases bypassing the official stores&
General trends driving app growth in 2020
It’s no secret that mobile is one of the biggest platforms in the world and people are spending more and more time on their mobiles, and less time on traditional devices than ever before. A report from Statista shows that in 2019 alone, 204 billion downloads of mobile apps
Apps that make your life better while you're staying home
Self-isolation may be a stressful time for all of us. Read which apps can not only help you handle the lockdown but also learn new skills. All the application below can be downloaded on the App Store or Google Play.
Zoom
Today, Zoom is the App №1. We mean that:
5 ways to buoy your mobile business during the pandemic
Today, amid the coronavirus pandemic, we're all having the hard times. Unlike many other businesses, the mobile field hasn't been suffered that much and, for the most part, has been able to maintain business processes. However, under the fully remote work and the global panic, it
Video-chats become the most rapid-growing category on App Store and Google Play
While much of the mobile apps loose downloads since the worldwide COVID-19 outbreak, there is one store category that is growing more than ever - Social Networking (App Store) or Communication (Google Play). In other words, video call apps, social networks, and entertaining apps with video chats feature massively increased.
![State of Mobile Ad [Infographics]](/blog/content/images/size/w600/2020/03/state-of-mobile-ad-cover.png)
State of Mobile Ad [Infographics]
From getting downloads to enhancing the brand image, in-app advertising is a big game of improving user acquisition. From 2015 to 2019, mobile ad spending grew by 240%, which proves the in-app advertising to be one of the essential marketing tools.
Many mobile publishers faced with advertising through mobile Ad