Ads localization for the Middle East and Asia
Today, a multicultural world defines a new approach to business and marketing. Working in the mobile field and striving to get better results, experts are obliged to have in mind the multifacetedness of
The one question you must answer before choosing the ad format for your mobile app
There’s a lot of mixed-messaging right now about the efficacy of mobile app ads. Some sources claim mobile app ads are the secret to making money as an app developer. Yet other
Choosing the right ad format for your mobile app
While deploying mobile ads is quick and easy, choosing the best ad network can be frustrating if you don't know the current ad formats in mobile advertising. Understanding the benefits and drawbacks of
Best advertising creatives of November: Fake Ad
Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose
Best advertising creatives of October
Nobody likes advertising as much as Apptica team does. The end of the month is the time for our ongoing collection of the best advertising creatives. We watched hundreds of ads and chose
Best advertising creatives of September
The end of the month is time to review the best advertising creatives! We had a deep dive into mobile advertising to find the freshest, creative, and offbeat videos in September 2019. This
Pokémon Masters' first Ad Creatives
On August 29th, 2019, DeNA Co., Ltd. announced a launch of a brand new mobile game Pokémon Masters. The game has been created in partnership with The Pokémon Company and is being a
Best advertising creatives of August
Advertising is a very important part of every mobile application's monetization. Each advertiser wants to make its application shining and get more traffic and that's when the advertising come in. Apptica's team looked
Misleading ad in mobile games: Playrix, Matchington Mansion, Mafia City
If you were playing free mobile games at least once you've probably seen the mobile ad of other games popping up occasionally on your screen. Some of us hate it, the others accept
Image of woman in Ads 2018: best and worst creatives
The 8th of March we’re celebrating International Women’s Day! On Friday, people from all over the world will be saluting womanhood, equal rights and beating gender stereotypes what actually became a
YouTube Music: an advertising strategy that brought it to the top
Nowadays YouTube Music is considering as one of the largest music streaming services alongside Spotify, Apple Music and Pandora that grew up from a radio streaming service. How did YouTube handle the competition
Best of Casual, Apptica Report on Top Advertisers 2018
“Casual” is one of the most popular game categories and year by year number of apps within it grow rapidly. Therefore in this report we would review most active advertisers within Casual Game
Top In-App Advertisers of 2018, Android, Application Category. Apptica Overview.
Thousands of app became popular throughout 2018 while most of them reached their goals following “right” advertising strategies Apptica prepared Report on Top Android Advertisers within Application Category. Information is based on ad
The year 2017 may be winding down, but that doesn’t mean your marketing, advertising and UA efforts should
2018 is right around the corner and level of advertising competition is growing. To help you get insights of in-app advertising complex world and make effective strategic decisions Apptica.com has gathered, analyzed
Great News from Apptica!
Apptica is going out of beta! After months of hard work beta development is drawing to an end. Happy to present Apptica Ad Intelligence, that includes: Android & iOS Platforms Thousands of Apps
It is Vital to Adapt Quickly to Changing In-App Market Conditions
In the article 5 Things to Know About In-App Mobile Video Advertising by Elyse Dupe, Special Features Editor, DMN, were mentioned five key takeaways from the recent roudtable discussion hosted by the Interactive