Analytics report on User-Generated Content (UGC) like ads and the state of the mobile advertising market in Q3, 2023, worldwide and the USA.
In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.
Sergey Yaroshevich (User Acquisition & Creatives Expert) has launched a series of articles on how to deal with creatives, where to get inspiration and what strategies to adhere.
A well-thought-out ad creative is a key to effective in-app advertising. But what creatives work best for Western and Eastern countries? Let's find it out.
AdQuantum and Apptica researched TikTok advertising trends over the past year and identified the key to creating the best performing ad creatives in 2022.
Learn more about mobile app promotion on Facebook after the IDFA cancellation and trends in ad creatives in our new webinar!
Let us introduce you new Apptica feature that will change your approach to app research and exploration. We have carefully collected feedback from our users and happy to present a tool that answers
The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal
People make ad creatives to be seen so it’s understandable why you’d want to make sure that the ones you use are successful. You only need to go so far to
Today, a multicultural world defines a new approach to business and marketing. Working in the mobile field and striving to get better results, experts are obliged to have in mind the multifacetedness of
There’s a lot of mixed-messaging right now about the efficacy of mobile app ads. Some sources claim mobile app ads are the secret to making money as an app developer. Yet other
There are a few facts about social media ad creatives — and especially Facebook ad creatives — that it’s important to understand before beginning the ad creative design process. Specifically, mobile-first social media ad
The most effective mobile ad creatives are a balance of art and innovation vs. data analytics and blueprints. That’s because ad creatives, defined as advertising materials designed to generate leads (like banner
While deploying mobile ads is quick and easy, choosing the best ad network can be frustrating if you don't know the current ad formats in mobile advertising. Understanding the benefits and drawbacks of
Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose
Nobody likes advertising as much as Apptica team does. The end of the month is the time for our ongoing collection of the best advertising creatives. We watched hundreds of ads and chose
The end of the month is time to review the best advertising creatives! We had a deep dive into mobile advertising to find the freshest, creative, and offbeat videos in September 2019. This
On August 29th, 2019, DeNA Co., Ltd. announced a launch of a brand new mobile game Pokémon Masters. The game has been created in partnership with The Pokémon Company and is being a