Ad Creatives

A collection of 27 posts
Apptica x UGC Ninja: Creative analytics

Apptica x UGC Ninja: Creative analytics

Analytics report on User-Generated Content (UGC) like ads and the state of the mobile advertising market in Q3, 2023, worldwide and the USA.
1 min read
  • #Ad Intelligence
  • #Apptica Analytics
  • #UGC creatives
  • #Mobile Advertising
  • #Ad Creatives
Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.
3 min read
  • #Apptica Talks
  • #Ad Creatives
  • #User acquisition & app promotion
  • #Ad Intelligence
Cradle of knowledge by Sergey Yaroshevich: creative concepts, strategies of top publishers, top games decomposition and much more!

Cradle of knowledge by Sergey Yaroshevich: creative concepts, strategies of top publishers, top games decomposition and much more!

Sergey Yaroshevich (User Acquisition & Creatives Expert) has launched a series of articles on how to deal with creatives, where to get inspiration and what strategies to adhere.
1 min read
  • #Ad Creatives
  • #Apptica Analytics
  • #Case-study
  • #expert article
Mobile Video Ad Creatives: Western and Eastern Countries

Mobile Video Ad Creatives: Western and Eastern Countries

A well-thought-out ad creative is a key to effective in-app advertising. But what creatives work best for Western and Eastern countries? Let's find it out.
3 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #Mobile Advertising
TikTok Ads in 2022: Everything Mobile Marketers Need to Know

TikTok Ads in 2022: Everything Mobile Marketers Need to Know

AdQuantum and Apptica researched TikTok advertising trends over the past year and identified the key to creating the best performing ad creatives in 2022.
5 min read
  • #Ad Creatives
  • #Ad Networks
  • #Ad Intelligence
Paid mobile growth in 2022: proven methods, successful case studies & predictions

Paid mobile growth in 2022: proven methods, successful case studies & predictions

Learn more about mobile app promotion on Facebook after the IDFA cancellation and trends in ad creatives in our new webinar!
1 min read
  • #Ad Creatives
  • #Ad Networks
App Comparing by Apptica

App Comparing by Apptica

Let us introduce you new Apptica feature that will change your approach to app research and exploration. We have carefully collected feedback from our users and happy to present a tool that answers our subscribers’ needs and desires: App Comparing We really care about your comfort and time-saving, that’s
2 min read
  • #Apptica Updates
  • #Ad Intelligence
  • #Ad Creatives
  • #Top Charts
  • #App Comparing
How to promote an app? Web, in-app, social - choosing the best way

How to promote an app? Web, in-app, social - choosing the best way

The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal user base is a key to monetization. Today we cover 5 user acquisition channels to
3 min read
  • #Ad Intelligence
  • #Store Intelligence
  • #Ad Creatives
4 Lessons for Making Better Ad Creatives

4 Lessons for Making Better Ad Creatives

People make ad creatives to be seen so it’s understandable why you’d want to make sure that the ones you use are successful. You only need to go so far to look at some of the top performing mobile ads to find out what works and what doesn’
3 min read
  • #Ad Creatives
  • #Mobile Advertising
Ads localization for the Middle East and Asia

Ads localization for the Middle East and Asia

Today, a multicultural world defines a new approach to business and marketing. Working in the mobile field and striving to get better results, experts are obliged to have in mind the multifacetedness of their audience. This leads to a complex approach to user acquisition: first, user segmentation by demographics, then
3 min read
  • #Ad Creatives
  • #Ad Intelligence
The one question you must answer before choosing the ad format for your mobile app

The one question you must answer before choosing the ad format for your mobile app

There’s a lot of mixed-messaging right now about the efficacy of mobile app ads. Some sources claim mobile app ads are the secret to making money as an app developer. Yet other sources claim that in-app ads have almost no positive impact, especially given how many people abandon applications
3 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #Playable Ads
The 4 Types Of Mobile Ad Creative Every Digital Marketer Should Master

The 4 Types Of Mobile Ad Creative Every Digital Marketer Should Master

There are a few facts about social media ad creatives — and especially Facebook ad creatives — that it’s important to understand before beginning the ad creative design process. Specifically, mobile-first social media ad creatives are essential to any digital marketing strategy because: * More than 60% of U.S. social media
4 min read
  • #Ad Creatives
  • #Mobile Advertising
10 Tips For Designing Highly Effective Mobile Ad Creatives

10 Tips For Designing Highly Effective Mobile Ad Creatives

The most effective mobile ad creatives are a balance of art and innovation vs. data analytics and blueprints. That’s because ad creatives, defined as advertising materials designed to generate leads (like banner ads, browser ads, and promoted social media posts), are most successful when tailored to the interests of
4 min read
  • #Ad Creatives
  • #Mobile Advertising
Choosing the right ad format for your mobile app

Choosing the right ad format for your mobile app

While deploying mobile ads is quick and easy, choosing the best ad network can be frustrating if you don't know the current ad formats in mobile advertising. Understanding the benefits and drawbacks of each ad format will help you pick the right ad format. Let's take
2 min read
  • #Ad Creatives
  • #Ad Intelligence
Best advertising creatives of November: Fake Ad

Best advertising creatives of November: Fake Ad

Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose gameplay has nothing to do with the ad and the game is nothing player believed
1 min read
  • #Best Creatives of the month
  • #Ad Creatives
  • #Ad Intelligence
  • #Playrix
  • #Fake ads
Best advertising creatives of October

Best advertising creatives of October

Nobody likes advertising as much as Apptica team does. The end of the month is the time for our ongoing collection of the best advertising creatives. We watched hundreds of ads and chose the most creative, beautiful, funny ones. If you think your ad creative deserves to be featured in
1 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #Best Creatives of the month
Best advertising creatives of September

Best advertising creatives of September

The end of the month is time to review the best advertising creatives! We had a deep dive into mobile advertising to find the freshest, creative, and offbeat videos in September 2019. This month, game applications seemed to compete in making an absolutely beautiful video ad. No question, creating an
1 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #Best Creatives of the month
Pokémon Masters' first Ad Creatives

Pokémon Masters' first Ad Creatives

On August 29th, 2019, DeNA Co., Ltd. announced a launch of a brand new mobile game Pokémon Masters. The game has been created in partnership with The Pokémon Company and is being a fifth official Pokémon mobile game preceded by the famous Pokémon Go. The application is available to download
1 min read
  • #Releases
  • #Mobile Games
  • #Ad Creatives
Best advertising creatives of August

Best advertising creatives of August

Advertising is a very important part of every mobile application's monetization. Each advertiser wants to make its application shining and get more traffic and that's when the advertising come in. Apptica's team looked though every ad creative running this month and ready to show
1 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #Best Creatives of the month
Misleading ad in mobile games: Playrix, Matchington Mansion, Mafia City

Misleading ad in mobile games: Playrix, Matchington Mansion, Mafia City

If you were playing free mobile games at least once you've probably seen the mobile ad of other games popping up occasionally on your screen. Some of us hate it, the others accept it as a necessary evil but what if you're actually interested in playing
2 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #Fake ads
  • #Playrix
Image of woman in Ads 2018: best and worst creatives

Image of woman in Ads 2018: best and worst creatives

The 8th of March we’re celebrating International Women’s Day! On Friday, people from all over the world will be saluting womanhood, equal rights and beating gender stereotypes what actually became a real trend in 2018. How «Weinstein effect», #MeToo and #Timesup social movements influenced the modern market of
4 min read
  • #Ad Creatives
  • #Ad Intelligence
YouTube Music: an advertising strategy that brought it to the top

YouTube Music: an advertising strategy that brought it to the top

Nowadays YouTube Music is considering as one of the largest music streaming services alongside Spotify, Apple Music and Pandora that grew up from a radio streaming service. How did YouTube handle the competition on the market throughout 5 years of its growth? And what type of marketing strategy was implemented
5 min read
  • #Ad Creatives
  • #Ad Intelligence
  • #In-App Advertising Report
Best of Casual, Apptica Report on Top Advertisers 2018

Best of Casual, Apptica Report on Top Advertisers 2018

“Casual” is one of the most popular game categories and year by year number of apps within it grow rapidly. Therefore in this report we would review most active advertisers within Casual Game Category throughout 2018 Information is based on ad impressions and accurate for Casual Game category. Let’s
2 min read
  • #Mobile Games
  • #Ad Creatives
  • #Top Advertisers
Top In-App Advertisers of 2018, Android, Application Category. Apptica Overview.

Top In-App Advertisers of 2018, Android, Application Category. Apptica Overview.

Thousands of app became popular throughout 2018 while most of them reached their goals following “right” advertising strategies Apptica prepared Report on Top Android Advertisers within Application Category. Information is based on ad impressions and accurate for Application category. Most active advertisers can kept leading positions throughout 2018 are: * TikTok
2 min read
  • #Ad Intelligence
  • #In-App Advertising Report
  • #Ad Creatives
The year 2017 may be winding down, but that doesn’t mean your marketing, advertising and UA efforts should

The year 2017 may be winding down, but that doesn’t mean your marketing, advertising and UA efforts should

2018 is right around the corner and level of advertising competition is growing. To help you get insights of in-app advertising complex world and make effective strategic decisions Apptica.com has gathered, analyzed and uncovered a wide range of in-app data! Uncover Your Competitor's marketing Staregy With Apptica,
1 min read
  • #Ad Creatives