Ad Creatives
A collection of 31 posts
Apptica Talks. Episode #10. In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan, Head of Media Buying at AdSkill
Explore AdSkill’s approach to in-app ad campaigns, focusing on audience targeting, creative optimization, and the balance between manual and automated bidding. Discover how AdSkill addresses ad fraud and utilizes premium traffic sources to optimize campaign performance in a changing ad landscape.
State of FinTech Apps in Spain & Mexico in H1 2024
Discover the latest trends of the FinTech market in Spain and Mexico in the first half of 2024 and get a strategic vision to optimize your application campaigns.
Webinar: Creative Experiments: Set New Benchmarks
Apptica discusses universal approaches for scaling through creatives in the modern mobile advertising landscape with Allformance and Endel.
Mastering Ad Creatives in 2024
Find out the recent stats on creatives, working mechanics, proven design tips, recommendations for optimization and much more.
Apptica x UGC Ninja: Creative analytics
Analytics report on User-Generated Content (UGC) like ads and the state of the mobile advertising market in Q3, 2023, worldwide and the USA.
Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.
In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.
Cradle of knowledge by Sergey Yaroshevich: creative concepts, strategies of top publishers, top games decomposition and much more!
Sergey Yaroshevich (User Acquisition & Creatives Expert) has launched a series of articles on how to deal with creatives, where to get inspiration and what strategies to adhere.
Mobile Video Ad Creatives: Western and Eastern Countries
A well-thought-out ad creative is a key to effective in-app advertising. But what creatives work best for Western and Eastern countries? Let's find it out.
TikTok Ads in 2022: Everything Mobile Marketers Need to Know
AdQuantum and Apptica researched TikTok advertising trends over the past year and identified the key to creating the best performing ad creatives in 2022.
Paid mobile growth in 2022: proven methods, successful case studies & predictions
Learn more about mobile app promotion on Facebook after the IDFA cancellation and trends in ad creatives in our new webinar!
App Comparing by Apptica
Let us introduce you new Apptica feature that will change your approach to app research and exploration. We have carefully collected feedback from our users and happy to present a tool that answers our subscribers’ needs and desires:
App Comparing
We really care about your comfort and time-saving, that’s
How to promote an app? Web, in-app, social - choosing the best way
The get the most out of the mobile app, one should attract the right audience that will become a source of app monetization. Whenever it's in-app purchases or monetization through mobile ads, loyal user base is a key to monetization. Today we cover 5 user acquisition channels to
4 Lessons for Making Better Ad Creatives
People make ad creatives to be seen so it’s understandable why you’d want to make sure that the ones you use are successful. You only need to go so far to look at some of the top performing mobile ads to find out what works and what doesn’
Ads localization for the Middle East and Asia
Today, a multicultural world defines a new approach to business and marketing. Working in the mobile field and striving to get better results, experts are obliged to have in mind the multifacetedness of their audience. This leads to a complex approach to user acquisition: first, user segmentation by demographics, then
The one question you must answer before choosing the ad format for your mobile app
There’s a lot of mixed-messaging right now about the efficacy of mobile app ads. Some sources claim mobile app ads are the secret to making money as an app developer. Yet other sources claim that in-app ads have almost no positive impact, especially given how many people abandon applications
The 4 Types Of Mobile Ad Creative Every Digital Marketer Should Master
There are a few facts about social media ad creatives — and especially Facebook ad creatives — that it’s important to understand before beginning the ad creative design process. Specifically, mobile-first social media ad creatives are essential to any digital marketing strategy because:
* More than 60% of U.S. social media
10 Tips For Designing Highly Effective Mobile Ad Creatives
The most effective mobile ad creatives are a balance of art and innovation vs. data analytics and blueprints. That’s because ad creatives, defined as advertising materials designed to generate leads (like banner ads, browser ads, and promoted social media posts), are most successful when tailored to the interests of
Choosing the right ad format for your mobile app
While deploying mobile ads is quick and easy, choosing the best ad network can be frustrating if you don't know the current ad formats in mobile advertising. Understanding the benefits and drawbacks of each ad format will help you pick the right ad format.
Let's take
Best advertising creatives of November: Fake Ad
Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose gameplay has nothing to do with the ad and the game is nothing player believed
Best advertising creatives of October
Nobody likes advertising as much as Apptica team does. The end of the month is the time for our ongoing collection of the best advertising creatives. We watched hundreds of ads and chose the most creative, beautiful, funny ones. If you think your ad creative deserves to be featured in
Best advertising creatives of September
The end of the month is time to review the best advertising creatives! We had a deep dive into mobile advertising to find the freshest, creative, and offbeat videos in September 2019.
This month, game applications seemed to compete in making an absolutely beautiful video ad. No question, creating an
Pokémon Masters' first Ad Creatives
On August 29th, 2019, DeNA Co., Ltd. announced a launch of a brand new mobile game Pokémon Masters. The game has been created in partnership with The Pokémon Company and is being a fifth official Pokémon mobile game preceded by the famous Pokémon Go. The application is available to download
Best advertising creatives of August
Advertising is a very important part of every mobile application's monetization. Each advertiser wants to make its application shining and get more traffic and that's when the advertising come in. Apptica's team looked though every ad creative running this month and ready to show
Misleading ad in mobile games: Playrix, Matchington Mansion, Mafia City
If you were playing free mobile games at least once you've probably seen the mobile ad of other games popping up occasionally on your screen. Some of us hate it, the others accept it as a necessary evil but what if you're actually interested in playing
Image of woman in Ads 2018: best and worst creatives
The 8th of March we’re celebrating International Women’s Day! On Friday, people from all over the world will be saluting womanhood, equal rights and beating gender stereotypes what actually became a real trend in 2018. How «Weinstein effect», #MeToo and #Timesup social movements influenced the modern market of