App Store Optimization (ASO)
A collection of 11 posts
What Is ASO In 2025, And Why Is It Important?
Your app deserves to be seen. With ASO (App Store Optimization), you can boost app visibility, attract the right users, and grow downloads. Discover how smart ASO tactics turn your app into a top choice in crowded stores!
Black Friday and Apps: The Ultimate Guide to User Acquisition This Sales Season
Black Friday’s gone digital, and your app is key to the shopping frenzy! Learn how to craft irresistible deals, optimize campaigns, and retain users beyond the season. From localization insights to standout visuals, discover tips for boosting revenue and standing out in a crowded marketplace.
Black Friday 2024: Shopping App Trends and Opportunities in Spain
Black Friday is here! Our latest report with ARKANA explores Spain's mobile shopping trends, revealing how consumer behavior shapes app usage. Uncover key insights, emerging trends, and strategies to boost holiday conversions and stay ahead in Spain's competitive e-commerce market.
Apptica Talks. Episode #1 A/B tests in ASO with Emilio Mellado, ASO expert at Geeklab
Learn how to validate your ideas, find a winning variant, how to elevate your Custom Product Pages with AB Tests, what strategy to adhere with fake elements, best practices for mapping out a series of AB tests, and, finally, 3 trends to keep an eye on in 2023.
ASO tears: 9 misconceptions about ASO specialist’s work
In addition to the difficult process tasks, each ASO specialist meets really challenging clients. Ekaterina Sibirko, the ASO specialist at Flo Health and ASO expert at ASOdesk, told what misconceptions of clients are most often faced by specialists who work on apps’ optimizing, and shared ways to combat them.
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How to handle app reviews? Bad practices, musts, and lifehacks
The importance of reviews (especially positive ones) is obvious. A high rating pushes the app closer to the top of search results and it may influence the conversion rate from views to installs. 79% of users look at the average rating before they install an app. If your app has
Saving time on optimizing UA strategy | Checklist
The daily routine of a UA manager is full of challenges and complicated goals: a sustained searching for new approaches to user acquisition, optimizing, testing - all of that can once become a real thorn in your side. We built up an ultimate UA checklist with marketing needs in mind.
Top 5 ASO Growth Hacks 2020
In this article, we have prepared 5 practical tips and cases for ASO experts. Ideal for beginners in ASO in 2020 and useful for experts. With the help of these hacks, everyone will learn something new for themselves. Here is a list of useful tips for everyone who is working
App Store Optimization checklist & trends for 2020
ASO is and has always been an ever changing matter, and it will still be true in 2020. What changes are coming for this year? What should we expect in terms of ASO for the next months? Let’s study the upcoming trends in App Store Optimization and see which
How to Acquire and Retain Gamers in the App Store and Google Play
Games acquire and retain users in different ways, like paid advertising, working with communities, and – something a lot of developers are starting to use – app store optimization. But there's one channel for interacting with users that many of them still aren't paying attention to – feedback in
Store optimization in 2019: AppStore Vs. Google Play
As you all know, App Store & Google Play are the two largest app stores means every developer who wants his app to live and monetize should pay attention to App Store Optimization (ASO). Right ASO strategy is extremely important and may boost an app straight to the top or