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Kimberley Hutchinson

Kimberley Hutchinson

Content creator

14 articles written by Kimberley Hutchinson
21 May 2020 Mobile Games

Why Gamified Apps Consistently Outplay The Competition

Gamified apps take full advantage of the most unique elements of mobile app design to grow mobile app downloads, engagement, & retention. Wondering How To Improve App Downloads, Engagement, & Retention? Gamified Apps

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  • #Mobile Games
  • #App Growth
15 May 2020 ASO

How Does App Store Optimization Work In Successful Mobile App Marketing Campaigns?

What Is ASO Strategy & How Does App Store Optimization Work?ASO strategy (short for app store optimization strategy) is the combination of user-targeting decisions made and techniques used in creating an app

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  • #ASO
  • #Mobile App Growth
7 May 2020 Ad Monetization

2020’s New Rules For Small Business Mobile Ad Monetization

The Unspoken Rules Of Effective Mobile Ad Monetization Respond To Consumer Attitudes About & Reactions To Mobile Advertising Trends The Golden Rules Of Mobile Ad Monetization Are ChangingIn the past, conversations about the

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  • #Ad Monetization
  • #Mobile Advertising
30 April 2020 Ad Targeting

The 5 Best Mobile Ad Targeting Tips For Your Business

Understand Your Mobile Audience, Create A Target Audience Description, & Select The Mobile Ad Types Most Likely To Make Your Mobile Ad Campaign A Success Between two-thirds and nearly-90% of businesses believe that

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  • #Ad Targeting
  • #Mobile Advertising
24 April 2020 Ad Creatives

The 4 Types Of Mobile Ad Creative Every Digital Marketer Should Master

There are a few facts about social media ad creatives — and especially Facebook ad creatives — that it’s important to understand before beginning the ad creative design process. Specifically, mobile-first social media ad

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  • #Ad Creatives
  • #Mobile Advertising
16 April 2020 Ad Networks

4 Ways The Right Mobile Ad Network Increases Revenue

What Is The “Right” Mobile Ad Network?The most concerning aspect of how mobile ad networks work is that — when the wrong mobile ad network is paired with an app or mobile site

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  • #Ad Networks
  • #Mobile Advertising
1 April 2020 User acquisition & app promotion

How To Growth-Hack The Mobile App User Acquisition Funnel

What Is The Mobile App User Acquisition Funnel?The mobile app user acquisition funnel is how industry professionals visualize the stages of a customer’s relationship with the app. It has five stages:

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  • #User acquisition & app promotion
  • #Mobile App Growth
12 March 2020 App Growth

The Best Strategies For Getting (& Using) User Generated Content To Drive Organic App Growth

There’s So Much More To Eliciting, Soliciting, & Using It Than Just Hoping For Good Mobile App Reviews What Is User Generated Content & Why Does It Boost App Downloads?User generated

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  • #App Growth
  • #Mobile App Growth
4 March 2020 Mobile Games

Analytics For The Best Mobile Games: Taking Advantage Of Mobile Game Data

How To Use Mobile Game Data To Understand App Usage & Get Ahead Of Mobile Game Market Trends What Is Mobile Game Data & Why Is It Essential To Staying On Top Of

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  • #Mobile Games
  • #Mobile App Growth
26 February 2020 ASO

A Pocket Guide To App Store Optimization

Understanding ASO App Marketing As A Unique (& Essential) Mobile App Advertising Strategy What Is App Store Optimization?App store optimization (or ASO app marketing) refers to the practice of intentionally designing app

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  • #ASO
  • #Mobile App Growth
21 February 2020 Ad Monetization

3 Best-Kept Secrets For Building An Effective Mobile Ad Monetization Model

Get Ahead Of The Biggest Monetized Mobile Advertising Trends So You Can (Actually) Make Money From Ads How Can The Best Ad Monetization Practices Help You Make Money From Ads?The idea behind

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  • #Ad Monetization
  • #Mobile Advertising
13 February 2020 Ad Creatives

10 Tips For Designing Highly Effective Mobile Ad Creatives

The most effective mobile ad creatives are a balance of art and innovation vs. data analytics and blueprints. That’s because ad creatives, defined as advertising materials designed to generate leads (like banner

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  • #Ad Creatives
  • #Mobile Advertising
6 February 2020 Ad Targeting

A Beginner’s Guide To Mobile Ad Targeting

Mobile Ad Targeting Tips For Why & How To Get Ahead Of The Competition By Getting In Front Of Your Customers There’s never been a better time for mobile ad targeting. Already,

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  • #Ad Targeting
  • #Mobile Advertising
29 January 2020 Ad Networks

How Do You Know Which Is The Best Mobile Ad Network For Your App?

Asking “what is a mobile ad network” or generally “which is the best mobile ad network” will likely give you some idea about the function of an ad network in digital marketing. Yet

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  • #Ad Networks
  • #Mobile Advertising
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