Kimberley Hutchinson
Content creator
Why Gamified Apps Consistently Outplay The Competition
Gamified apps take full advantage of the most unique elements of mobile app design to grow mobile app downloads, engagement, & retention.
Wondering How To Improve App Downloads, Engagement, & Retention? Gamified Apps Have The Answers
The market for gamified apps is growing about 2-3x faster than the market for
How Does App Store Optimization Work In Successful Mobile App Marketing Campaigns?
What Is ASO Strategy & How Does App Store Optimization Work?
ASO strategy (short for app store optimization strategy) is the combination of user-targeting decisions made and techniques used in creating an app store listing.
It works in many of the same ways that search engine optimization does for websites.
2020’s New Rules For Small Business Mobile Ad Monetization
The Unspoken Rules Of Effective Mobile Ad Monetization Respond To Consumer Attitudes About & Reactions To Mobile Advertising Trends
The Golden Rules Of Mobile Ad Monetization Are Changing
In the past, conversations about the best ways to monetize a website or (more recently) monetize an app have hinged on developers’
The 5 Best Mobile Ad Targeting Tips For Your Business
Understand Your Mobile Audience, Create A Target Audience Description, & Select The Mobile Ad Types Most Likely To Make Your Mobile Ad Campaign A Success
Between two-thirds and nearly-90% of businesses believe that their efforts at mobile app ad targeting and other types of mobile audience targeting are effective. Yet
The 4 Types Of Mobile Ad Creative Every Digital Marketer Should Master
There are a few facts about social media ad creatives — and especially Facebook ad creatives — that it’s important to understand before beginning the ad creative design process. Specifically, mobile-first social media ad creatives are essential to any digital marketing strategy because:
* More than 60% of U.S. social media
4 Ways The Right Mobile Ad Network Increases Revenue
What Is The “Right” Mobile Ad Network?
The most concerning aspect of how mobile ad networks work is that — when the wrong mobile ad network is paired with an app or mobile site — there is a significant potential for failure. That is, not only is there a risk of failing
How To Growth-Hack The Mobile App User Acquisition Funnel
What Is The Mobile App User Acquisition Funnel?
The mobile app user acquisition funnel is how industry professionals visualize the stages of a customer’s relationship with the app. It has five stages:
* Exposure/discovery (in which potential users become aware of the app);
* Consideration/exploration (in which potential users
The Best Strategies For Getting (& Using) User Generated Content To Drive Organic App Growth
There’s So Much More To Eliciting, Soliciting, & Using It Than Just Hoping For Good Mobile App Reviews
What Is User Generated Content & Why Does It Boost App Downloads?
User generated content is digital content produced and shared by your end-users. For apps, this is mostly users'
Analytics For The Best Mobile Games: Taking Advantage Of Mobile Game Data
How To Use Mobile Game Data To Understand App Usage & Get Ahead Of Mobile Game Market Trends
What Is Mobile Game Data & Why Is It Essential To Staying On Top Of Mobile Game Market Trends?
In 2018, mobile game market trends reached a significant milestone: mobile gaming overtook
A Pocket Guide To App Store Optimization
Understanding ASO App Marketing As A Unique (& Essential) Mobile App Advertising Strategy
What Is App Store Optimization?
App store optimization (or ASO app marketing) refers to the practice of intentionally designing app store listing(s) for your app to increase its visibility to potential users. The most effective ASO
3 Best-Kept Secrets For Building An Effective Mobile Ad Monetization Model
Get Ahead Of The Biggest Monetized Mobile Advertising Trends So You Can (Actually) Make Money From Ads
How Can The Best Ad Monetization Practices Help You Make Money From Ads?
The idea behind any mobile ad monetization model is simple: businesses that want to run app-based mobile ad campaigns need
10 Tips For Designing Highly Effective Mobile Ad Creatives
The most effective mobile ad creatives are a balance of art and innovation vs. data analytics and blueprints. That’s because ad creatives, defined as advertising materials designed to generate leads (like banner ads, browser ads, and promoted social media posts), are most successful when tailored to the interests of
A Beginner’s Guide To Mobile Ad Targeting
Mobile Ad Targeting Tips For Why & How To Get Ahead Of The Competition By Getting In Front Of Your Customers
There’s never been a better time for mobile ad targeting. Already, mobile purchases account for over 40% of online transactions, while up to 91% of smartphone users make/
How Do You Know Which Is The Best Mobile Ad Network For Your App?
Asking “what is a mobile ad network” or generally “which is the best mobile ad network” will likely give you some idea about the function of an ad network in digital marketing. Yet these search queries, alone, will not prepare you to make well-informed choices when selecting the best ad