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9 September 2020 Playrix

Playrix produced over 25k fake ads in a year - gonna be more?

Fake ads have been a real struggle for many mobile game players. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Despite

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  • #Playrix
  • #Fake ads
  • #Ad Intelligence
29 November 2019 Best Creatives of the month

Best advertising creatives of November: Fake Ad

Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose

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  • #Best Creatives of the month
  • #Ad Creatives
  • #Ad Intelligence
  • #Playrix
  • #Fake ads
19 November 2019 Market Trends

Playrix annual revenue from in-app purchases is estimated to overcome $1 billion in 2019

The company behind six successful free-to-play mobile games will earn more than a billion dollars by the end of this year. The numbers are reported by Apptica - App Analytics Platform. According to

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  • #Market Trends
  • #Mobile Industry Overview
  • #Playrix
15 October 2019 Releases

Playrix soft-launched a new mobile game Manor Matters

A new Playrix hyper-casual game is coming soon! September 27, the application called Manor Matters appeared in App Store. The game was traditionally soft-launched in three countries: Canada, Australia, and the United Kingdom.

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  • #Releases
  • #Mobile Games
  • #Playable Ads
  • #Playrix
29 August 2019 Mobile Games

Playrix games outstrip social media by average session length

Two famous mobile games from Playrix - Gardenscapes and Homescapes - top the list of the most popular applications by ASL in Russia - reported Forbes. According to analytics firm Mediascope, users spend

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  • #Mobile Games
  • #Apptica Analytics
  • #Store Intelligence
  • #Playrix
9 August 2019 Ad Creatives

Misleading ad in mobile games: Playrix, Matchington Mansion, Mafia City

If you were playing free mobile games at least once you've probably seen the mobile ad of other games popping up occasionally on your screen. Some of us hate it, the others accept

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  • #Ad Creatives
  • #Ad Intelligence
  • #Fake ads
  • #Playrix
19 July 2019 Mobile Games

Playrix tests ad for its new game Wildscapes

At the end of April, 2019 huge Russian publisher Playrix soft-launched a new puzzler game called Wildscapes. The gameplay of Wildscapes reflects other Playrix games such as Gardenscapes and Homescapes: it'a a match-three

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  • #Mobile Games
  • #Playrix
26 April 2019 Top Advertisers

Playrix Revenue Hit $20.4 Million per week

Recently Bloomberg revealed the Newest Hidden Billionaires. They are two owners of Playrix Holding Ltd. - Russian brothers Igor and Dmitry Bukhman. According to Bloomberg, in 2001 brothers began with writing games and

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  • #Top Advertisers
  • #Playrix
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