Playrix
A collection of 8 posts
Playrix produced over 25k fake ads in a year - gonna be more?
Fake ads have been a real struggle for many mobile game players. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Despite the fact the majority of players hate fake ads (there's even a petition on Change.
Best advertising creatives of November: Fake Ad
Every month Apptica releases a compilation of the best advertising creatives of the month. In November, we made a special edition: misleading advertising in mobile games. You'll see a list of applications whose gameplay has nothing to do with the ad and the game is nothing player believed
Playrix annual revenue from in-app purchases is estimated to overcome $1 billion in 2019
The company behind six successful free-to-play mobile games will earn more than a billion dollars by the end of this year. The numbers are reported by Apptica - App Analytics Platform. According to data analytics company, publisher's income from in-app purchases in App Store and Google Play will
Playrix soft-launched a new mobile game Manor Matters
A new Playrix hyper-casual game is coming soon! September 27, the application called Manor Matters appeared in App Store. The game was traditionally soft-launched in three countries: Canada, Australia, and the United Kingdom. Based on previous releases' experience, one can suppose the worldwide Manor Matters launch is going to
Playrix games outstrip social media by average session length
Two famous mobile games from Playrix - Gardenscapes and Homescapes - top the list of the most popular applications by ASL in Russia - reported Forbes. According to analytics firm Mediascope, users spend an average of 46 minutes per day playing Gardenscapes and 41 minutes - playing Homescapes. These figures
Misleading ad in mobile games: Playrix, Matchington Mansion, Mafia City
If you were playing free mobile games at least once you've probably seen the mobile ad of other games popping up occasionally on your screen. Some of us hate it, the others accept it as a necessary evil but what if you're actually interested in playing
Playrix tests ad for its new game Wildscapes
At the end of April, 2019 huge Russian publisher Playrix soft-launched a new puzzler game called Wildscapes. The gameplay of Wildscapes reflects other Playrix games such as Gardenscapes and Homescapes: it'a a match-three game where user can create a zoo and then unlock new areas, animals and attractions
Playrix Revenue Hit $20.4 Million per week
Recently Bloomberg revealed the Newest Hidden Billionaires. They are two owners of Playrix Holding Ltd. - Russian brothers Igor and Dmitry Bukhman.
According to Bloomberg, in 2001 brothers began with writing games and now, 18 years later, they are the owners of the one of the world's successful