Mobile App Growth
A collection of 9 posts
How Apptica Skyrocketed the Success of Games and Ad Creatives of WannaPlay
WannaPlay wanted their creative & UA teams to reach excellent results, and Apptica tools made it happen!
Mobile advertising in 2022: what should we prepare for?
2021 brought many significant changes to the entire mobile market and the advertising system in particular. Let’s find out what app and game marketers should do in order to stay afloat in today’s unstable conditions.
Easy Tricks For Making The Best Use Of Apple’s App Store Optimization Algorithms
Just like your business website requires optimization to get in front of organic search traffic, your app on Apple's App Store requires the same level of attention. Sure, the App Store algorithm might not be as highly evolved as Google's, but that doesn't mean
An Ultimate User Acquisition To-Do List Before Launching
It’s all well and good having the world’s greatest app that you’re ready to launch, an app that you think will change the world, or the way the world works in a quick and succinct manner. The truth is, most apps don’t actually make it off
How Does App Store Optimization Work In Successful Mobile App Marketing Campaigns?
What Is ASO Strategy & How Does App Store Optimization Work?
ASO strategy (short for app store optimization strategy) is the combination of user-targeting decisions made and techniques used in creating an app store listing.
It works in many of the same ways that search engine optimization does for websites.
How To Growth-Hack The Mobile App User Acquisition Funnel
What Is The Mobile App User Acquisition Funnel?
The mobile app user acquisition funnel is how industry professionals visualize the stages of a customer’s relationship with the app. It has five stages:
* Exposure/discovery (in which potential users become aware of the app);
* Consideration/exploration (in which potential users
The Best Strategies For Getting (& Using) User Generated Content To Drive Organic App Growth
There’s So Much More To Eliciting, Soliciting, & Using It Than Just Hoping For Good Mobile App Reviews
What Is User Generated Content & Why Does It Boost App Downloads?
User generated content is digital content produced and shared by your end-users. For apps, this is mostly users'
Analytics For The Best Mobile Games: Taking Advantage Of Mobile Game Data
How To Use Mobile Game Data To Understand App Usage & Get Ahead Of Mobile Game Market Trends
What Is Mobile Game Data & Why Is It Essential To Staying On Top Of Mobile Game Market Trends?
In 2018, mobile game market trends reached a significant milestone: mobile gaming overtook
A Pocket Guide To App Store Optimization
Understanding ASO App Marketing As A Unique (& Essential) Mobile App Advertising Strategy
What Is App Store Optimization?
App store optimization (or ASO app marketing) refers to the practice of intentionally designing app store listing(s) for your app to increase its visibility to potential users. The most effective ASO