Top-10 Apps in September 2024: Gaming & Non-Gaming
Curious about the mobile apps and games that ruled September? We've ranked the top non-gaming apps and games by DAU, downloads, and revenue, highlighting the biggest hits of the month. From viral sensations to top earners, these rankings reveal what users couldn’t get enough of. Dive in!
Apptica Talks. Episode #9. Gamelight Effect: Wave of Rewarded Apps with Günay Aliyeva, Co-Founder at Gamelight
Explore how Gamelight is revolutionizing rewarded user acquisition, leveraging cutting-edge AI and data analytics to drive engagement and fuel success in the mobile gaming industry.
Monthly Rankings: August 2024
From download surges to record-breaking revenue, here's a look at the shopping, social and gaming apps that captured users' attention and wallets in August.
Spotlight on MENA. State of the mobile market in H1 2024.
Explore the app market in MENA in H1 2024 with our latest report in cooperation with Medialinks - a leading marketing agency in the Middle East.
Understanding Video Creatives by Duration: Types and Uses
Introducing our new filter "Creative Duration" and explaining what insights it may bring.
Usage Intelligence Overview
Learn what data about user engagement is available in Apptica.
Webinar: Creative Experiments: Set New Benchmarks
Apptica discusses universal approaches for scaling through creatives in the modern mobile advertising landscape with Allformance and Endel.
State of mobile market, H1 2024
Delve into the development of the app market in the first half of 2024 with our latest report, filled with mobile market trends, top charts, rankings, and insights from leading experts.
Apptica Talks. Episode #8. The Power of Playable Ads with Gökçe Nur Oguz from Playable Factory
Learn about the current trends and best practices in playable ads, integration of UGC and future of user acquisition.
Mobile Usage Metrics: What You Should Know in 2024
Explore key app analytics metrics to make well-informed decisions and enhance your user acquisition strategy
Mastering Ad Creatives in 2024
Find out the recent stats on creatives, working mechanics, proven design tips, recommendations for optimization and much more.
User Acquisition Scaling And New Approaches That Fire
In this article we go through such techniques as personalization, ASO, social media marketing, influencer marketing, referral program, machine learning in UA and so much more.
How To Triumph With Playables and Make +700% CR: stats, numbers and tips
Learn about the best practices for playables ads, how to build them, current statistics with rankings.
Breaking Boundaries in Influence Marketing: Trends, Creatives, Audience, Methodology
By 2025, influence marketing is predicted to be worth $22 billion. The industry is bustling and growing: people perceive the recommendations of their peers better.
Half of all brands partnering with influencers run an eCommerce store. However, influence marketing is also a solid pick for mobile app ads and playable
Apptica Talks. Episode #7. Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor
In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.
The Power of LiveOps: Best Practices & Nuances
Apptica specialists will explain what LiveOps are, how they work, how to design them, and their role in product management.
Bending it Like APAC
A sneak peek into the minds of iOS mobile gamers across India and Southeast Asia. Learn the most popular titles, state of advertising activities, retention benchmarks, and much more.
Apptica Talks. Episode #6. Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative&Strategy at HypeFactory
In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina from HypeFactory
State of the market in 2023. An annual analysis of app market and advertising activities.
Explore how the app market evolved in 2023 through our latest report packed with market trends, charts, rankings, and insights from the leading experts.
Mobile games: state of the market & playtime benchmarks, Q3, 2023. Joint report with Gamelight
Explore the state of mobile gaming in Q3, 2023. Together with Gamelight we have analysed data on 37 countries with a more detailed focus on US, UK, Japan, South Korea, France and Germany.
Apptica Talks. Episode #5. In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization
In this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization
Apptica x UGC Ninja: Creative analytics
Analytics report on User-Generated Content (UGC) like ads and the state of the mobile advertising market in Q3, 2023, worldwide and the USA.
Apptica Talks. Episode #4. Influencer Marketing: Avoiding Common Campaign Mistakes with Kristina Nikeenko from Zorka.Agency
In a new episode Kristina Nikeenko from Zorka.Agency shares experience in influencer marketing along with common pitfalls that might scale down your advertising campaigns.
Apptica Talks. Episode #3. Ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday
In this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday.
Apptica Talks. Episode #2 S2. AI in Mobile Marketing with James Crabb from Gamelight
In this episode Apptica Talks about AI in Mobile Marketing with James Crabb, Director of Business Development at Gamelight