User acquisition & app promotion

A collection of 11 posts
Apptica Talks. Episode #1 S2. In-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk from Bidease.

Apptica Talks. Episode #1 S2. In-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk from Bidease.

Kicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk, General Manager, Europe at Bidease.
3 min read
  • #Apptica Talks
  • #DSP
  • #Programmatic advertising
  • #User acquisition & app promotion
Webinar: How to acquire and retain the users in a highly competitive app market

Webinar: How to acquire and retain the users in a highly competitive app market

The experts from CleverTap, ZiMAD, REPLUG and Titling Point share their UA strategies to push installs, insights into user onboarding, and mechanics of retention.
6 min read
  • #Webinar
  • #User acquisition & app promotion
  • #user retention
  • #user onboarding
Apptica Talks. Episode #6. UA from in-house DSP perspective with Alessandro Giuliani from Dataseat

Apptica Talks. Episode #6. UA from in-house DSP perspective with Alessandro Giuliani from Dataseat

In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.
2 min read
  • #User acquisition & app promotion
  • #DSP
Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.
3 min read
  • #Apptica Talks
  • #Ad Creatives
  • #User acquisition & app promotion
  • #Ad Intelligence
Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.

Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.

In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.
1 min read
  • #Apptica Talks
  • #User acquisition & app promotion
  • #Ad Monetization
Top Gaming Apps’ Paid Promotion Strategies: Q3 2022

Top Gaming Apps’ Paid Promotion Strategies: Q3 2022

Want to know how top gaming apps build their paid promotion strategy? Well, our new report will help you find that out!
1 min read
  • #User acquisition & app promotion
  • #In-App Advertising Report
  • #Playable Ads
How Apptica Skyrocketed the Success of Games and Ad Creatives of WannaPlay

How Apptica Skyrocketed the Success of Games and Ad Creatives of WannaPlay

WannaPlay wanted their creative & UA teams to reach excellent results, and Apptica tools made it happen!
1 min read
  • #Case-study
  • #User acquisition & app promotion
  • #Mobile App Growth
Top Apps’ Paid Promotion Strategies: Q1 2022

Top Apps’ Paid Promotion Strategies: Q1 2022

Want to know how top mobile apps and games build their paid promotion strategy? Well, our new report will help you find that out!
1 min read
  • #User acquisition & app promotion
  • #In-App Advertising Report
  • #Playable Ads
Apex Legends Mobile Success: Genius Marketing or the Power of a Name?

Apex Legends Mobile Success: Genius Marketing or the Power of a Name?

Much anticipated Apex Legends Mobile by Electronic Arts had more than 5 m downloads in total in just 5 days. But why was the success of this game so stunning?
2 min read
  • #Mobile Games
  • #Hot Releases
  • #User acquisition & app promotion
An Ultimate User Acquisition To-Do List Before Launching

An Ultimate User Acquisition To-Do List Before Launching

It’s all well and good having the world’s greatest app that you’re ready to launch, an app that you think will change the world, or the way the world works in a quick and succinct manner. The truth is, most apps don’t actually make it off
4 min read
  • #User acquisition & app promotion
  • #Mobile App Growth
How To Growth-Hack The Mobile App User Acquisition Funnel

How To Growth-Hack The Mobile App User Acquisition Funnel

What Is The Mobile App User Acquisition Funnel? The mobile app user acquisition funnel is how industry professionals visualize the stages of a customer’s relationship with the app. It has five stages: * Exposure/discovery (in which potential users become aware of the app); * Consideration/exploration (in which potential users
4 min read
  • #User acquisition & app promotion
  • #Mobile App Growth