User acquisition & app promotion
A collection of 12 posts
User Acquisition Scaling And New Approaches That Fire
In this article we go through such techniques as personalization, ASO, social media marketing, influencer marketing, referral program, machine learning in UA and so much more.
Apptica Talks. Episode #1 S2. In-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk from Bidease.
Kicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk, General Manager, Europe at Bidease.
Webinar: How to acquire and retain the users in a highly competitive app market
The experts from CleverTap, ZiMAD, REPLUG and Titling Point share their UA strategies to push installs, insights into user onboarding, and mechanics of retention.
Apptica Talks. Episode #6. UA from in-house DSP perspective with Alessandro Giuliani from Dataseat
In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.
Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.
In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.
Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.
In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.
Top Gaming Apps’ Paid Promotion Strategies: Q3 2022
Want to know how top gaming apps build their paid promotion strategy? Well, our new report will help you find that out!
How Apptica Skyrocketed the Success of Games and Ad Creatives of WannaPlay
WannaPlay wanted their creative & UA teams to reach excellent results, and Apptica tools made it happen!
Top Apps’ Paid Promotion Strategies: Q1 2022
Want to know how top mobile apps and games build their paid promotion strategy? Well, our new report will help you find that out!
Apex Legends Mobile Success: Genius Marketing or the Power of a Name?
Much anticipated Apex Legends Mobile by Electronic Arts had more than 5 m downloads in total in just 5 days. But why was the success of this game so stunning?
An Ultimate User Acquisition To-Do List Before Launching
It’s all well and good having the world’s greatest app that you’re ready to launch, an app that you think will change the world, or the way the world works in a quick and succinct manner. The truth is, most apps don’t actually make it off
How To Growth-Hack The Mobile App User Acquisition Funnel
What Is The Mobile App User Acquisition Funnel?
The mobile app user acquisition funnel is how industry professionals visualize the stages of a customer’s relationship with the app. It has five stages:
* Exposure/discovery (in which potential users become aware of the app);
* Consideration/exploration (in which potential users