Kicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk, General Manager, Europe at Bidease.
The experts from CleverTap, ZiMAD, REPLUG and Titling Point share their UA strategies to push installs, insights into user onboarding, and mechanics of retention.
In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.
In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.
In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.
Want to know how top gaming apps build their paid promotion strategy? Well, our new report will help you find that out!
WannaPlay wanted their creative & UA teams to reach excellent results, and Apptica tools made it happen!
Want to know how top mobile apps and games build their paid promotion strategy? Well, our new report will help you find that out!
Much anticipated Apex Legends Mobile by Electronic Arts had more than 5 m downloads in total in just 5 days. But why was the success of this game so stunning?
It’s all well and good having the world’s greatest app that you’re ready to launch, an app that you think will change the world, or the way the world works
What Is The Mobile App User Acquisition Funnel?The mobile app user acquisition funnel is how industry professionals visualize the stages of a customer’s relationship with the app. It has five stages:
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