State of mobile market, H1 2024

Delve into the development of the app market in the first half of 2024 with our latest report, filled with mobile market trends, top charts, rankings, and insights from leading experts.

What you will find inside:

• Downloads, Revenue & DAU data on top titles;
• Ranking of the top GEOs and verticals;
• Comparison of apps’ indicators and positions to H2, 2023;
• Retention benchmarks in gaming and non-gaming genres;
• Deep analysis of gaming genres by taxonomy;
• The most active advertisers and publishers;
• Advertising share and creatives number of gaming and non-gaming genres;
• Mobile advertising trends and insights;
• Trends in the industry named by top experts and much more

Check the report here.