Ksenia Yurkina
Mastering Ad Creatives in 2024
Find out the recent stats on creatives, working mechanics, proven design tips, recommendations for optimization and much more.
User Acquisition Scaling And New Approaches That Fire
In this article we go through such techniques as personalization, ASO, social media marketing, influencer marketing, referral program, machine learning in UA and so much more.
How To Triumph With Playables and Make +700% CR: stats, numbers and tips
Learn about the best practices for playables ads, how to build them, current statistics with rankings.
Breaking Boundaries in Influence Marketing: Trends, Creatives, Audience, Methodology
By 2025, influence marketing is predicted to be worth $22 billion. The industry is bustling and growing: people perceive the recommendations of their peers better.
Half of all brands partnering with influencers run an eCommerce store. However, influence marketing is also a solid pick for mobile app ads and playable
Apptica Talks. Episode #7. Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor
In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.
The Power of LiveOps: Best Practices & Nuances
Apptica specialists will explain what LiveOps are, how they work, how to design them, and their role in product management.
Bending it Like APAC
A sneak peek into the minds of iOS mobile gamers across India and Southeast Asia. Learn the most popular titles, state of advertising activities, retention benchmarks, and much more.
Apptica Talks. Episode #6. Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative&Strategy at HypeFactory
In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina from HypeFactory
State of the market in 2023. An annual analysis of app market and advertising activities.
Explore how the app market evolved in 2023 through our latest report packed with market trends, charts, rankings, and insights from the leading experts.
Mobile games: state of the market & playtime benchmarks, Q3, 2023. Joint report with Gamelight
Explore the state of mobile gaming in Q3, 2023. Together with Gamelight we have analysed data on 37 countries with a more detailed focus on US, UK, Japan, South Korea, France and Germany.
Apptica Talks. Episode #5. In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization
In this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization
Apptica x UGC Ninja: Creative analytics
Analytics report on User-Generated Content (UGC) like ads and the state of the mobile advertising market in Q3, 2023, worldwide and the USA.
Apptica Talks. Episode #4. Influencer Marketing: Avoiding Common Campaign Mistakes with Kristina Nikeenko from Zorka.Agency
In a new episode Kristina Nikeenko from Zorka.Agency shares experience in influencer marketing along with common pitfalls that might scale down your advertising campaigns.
Apptica Talks. Episode #3. Ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday
In this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday.
Apptica Talks. Episode #2 S2. AI in Mobile Marketing with James Crabb from Gamelight
In this episode Apptica Talks about AI in Mobile Marketing with James Crabb, Director of Business Development at Gamelight
Report: APPS DE COMPRAS EN ESPAÑA 2023 in partnership with ARKANA
Presentamos el ‘Informe Apps de Compras en España 2023’ junto a ARKANA, donde te mostramos el estado de las aplicaciones de la categoría de compras en el primer semestre de 2023 en España.
Mobile games: State of the market H1, 2023
Discover the latest data and trends of mobile games in the first half of 2023.
Apptica Talks. Episode #1 S2. In-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk from Bidease.
Kicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk, General Manager, Europe at Bidease.
Webinar: How to acquire and retain the users in a highly competitive app market
The experts from CleverTap, ZiMAD, REPLUG and Titling Point share their UA strategies to push installs, insights into user onboarding, and mechanics of retention.
Apptica Talks. Episode #8. Mastering Reviews Management: How to Turn User Feedback into App Store Success with Anatoly Sharifulin from AppFollow
In this episode Apptica Talks about Mastering Reviews Management: How to Turn User Feedback into App Store Success with Anatoly Sharifulin, CEO at AppFollow
Apptica Talks. Episode #7. Growing your game with Smart LiveOps with Julia Iljuk and Pavel Ignatov from Balancy
In this episode Apptica Talks about growing your game with Smart LiveOps with Julia Iljuk, Head of Growth, and Pavel Ignatov, Founder, at Balancy.
Apptica Talks. Episode #6. UA from in-house DSP perspective with Alessandro Giuliani from Dataseat
In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.
State of the market: Puzzle Games in Q1, 2023
Dive into the puzzle gaming with our new report. Check the data on top puzzle games and top performing countries in Q1, 2023.
Apptica Talks. Episode #5. Experimental IAA strategies for games with Giuseppe Martoriello from iion
In this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello, co-founder at iion.
Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.
In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.