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Ksenia Yurkina

Ksenia Yurkina

13 articles written by Ksenia Yurkina
24 May 2023 Webinar

Webinar. How to get and retain the users in a highly competitive app market.

Meet the experts from CleverTap, ZiMAD, REPLUG and Titling Point on June, 27 to learn insights into UA, customer engagement and retention.

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  • #Webinar
  • #User acquisition & app promotion
  • #Live-Ops
  • #user retention
22 May 2023 User acquisition & app promotion

Apptica Talks. Episode #6. UA from in-house DSP perspective with Alessandro Giuliani from Dataseat

In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.

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  • #User acquisition & app promotion
  • #Market Trends
  • #DSP
12 May 2023 Apptica Analytics

State of the market: Puzzle Games in Q1, 2023

Dive into the puzzle gaming with our new report. Check the data on top puzzle games and top performing countries in Q1, 2023.

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  • #Apptica Analytics
  • #Mobile Games
  • #Puzzle Games
9 May 2023 Ad Monetization

Apptica Talks. Episode #5. Experimental IAA strategies for games with Giuseppe Martoriello from iion

In this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello, co-founder at iion.

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  • #Ad Monetization
  • #Apptica Talks
  • #Mobile Advertising
28 April 2023 Ad Creatives

Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.

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  • #Ad Creatives
  • #Apptica Talks
  • #User acquisition & app promotion
  • #Ad Intelligence
19 April 2023 User acquisition & app promotion

Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.

In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.

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  • #User acquisition & app promotion
  • #Ad Monetization
  • #Market Trends
  • #Apptica Talks
12 April 2023 Ad Monetization

Apptica Talks. Episode #2. App monetization trends with Stafaniya Radzivonik and Ahmed Chakroun from Smaato.

In this episode Apptica Talks about app monetization trends with Stafaniya Radzivonik, Business Development Team Lead, EMEA and Ahmed Chakroun, Sr Mobile Product Manager at Smaato.

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  • #Ad Monetization
  • #Apptica Talks
10 April 2023 Ad Creatives

Cradle of knowledge by Sergey Yaroshevich: creative concepts, strategies of top publishers, top games decomposition and much more!

Sergey Yaroshevich (User Acquisition & Creatives Expert) has launched a series of articles on how to deal with creatives, where to get inspiration and what strategies to adhere.

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  • #Ad Creatives
  • #Apptica Analytics
  • #Case-study
  • #Market Trends
  • #expert article
5 April 2023 App Store Optimization (ASO)

Apptica Talks. Episode #1 A/B tests in ASO with Emilio Mellado, ASO expert at Geeklab

Learn how to validate your ideas, find a winning variant, how to elevate your Custom Product Pages with AB Tests, what strategy to adhere with fake elements, best practices for mapping out a series of AB tests, and, finally, 3 trends to keep an eye on in 2023.

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  • #App Store Optimization (ASO)
  • #Apptica Talks
  • #ASO
18 January 2023 Ad Intelligence

Ad Intelligence: an overview 2022

Check an overview of ad intelligence for 2022.

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  • #Ad Intelligence
  • #Apptica Analytics
  • #In-App Advertising Report
19 December 2022 Apptica Analytics

Webinar: Current trends and future forecasts in crypto gaming

Apptica is going to discuss the controversial trends and all the transformations in crypto gaming with Hexacore and WePlay Ventures.

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  • #Apptica Analytics
  • #Market Trends
  • #NFT
8 December 2022 Store Intelligence

The Highest-Grossing Mobile Games on iOS & Android: November 2022

Do you know who rules the mobile game market today? Read the new report by Apptica to find out which titles became the leaders in revenue in November 2022! In this report, we

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  • #Store Intelligence
  • #Top Charts
  • #Apptica Analytics
25 November 2022 User acquisition & app promotion

Top Gaming Apps’ Paid Promotion Strategies: Q3 2022

Want to know how top gaming apps build their paid promotion strategy? Well, our new report will help you find that out!

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  • #User acquisition & app promotion
  • #In-App Advertising Report
  • #Playable Ads
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