Ksenia Yurkina

Ksenia Yurkina

User Acquisition Scaling And New Approaches That Fire

User Acquisition Scaling And New Approaches That Fire

In this article we go through such techniques as personalization, ASO, social media marketing, influencer marketing, referral program, machine learning in UA and so much more.
11 min read
  • #Apptica Analytics
  • #User acquisition & app promotion
How To Triumph With Playables and Make +700% CR: stats, numbers and tips

How To Triumph With Playables and Make +700% CR: stats, numbers and tips

Learn about the best practices for playables ads, how to build them, current statistics with rankings.
11 min read
  • #Apptica Analytics
  • #Playable Ads
  • #Ad Intelligence
Breaking Boundaries in Influence Marketing: Trends, Creatives, Audience, Methodology

Breaking Boundaries in Influence Marketing: Trends, Creatives, Audience, Methodology

By 2025, influence marketing is predicted to be worth $22 billion. The industry is bustling and growing: people perceive the recommendations of their peers better. Half of all brands partnering with influencers run an eCommerce store. However, influence marketing is also a solid pick for mobile app ads and playable
7 min read
  • #Influencer Marketing
  • #expert article
Apptica Talks. Episode #7. Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor

Apptica Talks. Episode #7. Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor

In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.
2 min read
  • #Apptica Talks
  • #Influencer Marketing
The Power of LiveOps: Best Practices & Nuances

The Power of LiveOps: Best Practices & Nuances

Apptica specialists will explain what LiveOps are, how they work, how to design them, and their role in product management.
8 min read
  • #Live-Ops
  • #expert article
Bending it Like APAC

Bending it Like APAC

A sneak peek into the minds of iOS mobile gamers across India and Southeast Asia. Learn the most popular titles, state of advertising activities, retention benchmarks, and much more.
  • #Apptica Analytics
  • #Mobile Games
Apptica Talks. Episode #6. Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative&Strategy at HypeFactory

Apptica Talks. Episode #6. Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative&Strategy at HypeFactory

In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina from HypeFactory
2 min read
  • #Apptica Talks
  • #Influencer Marketing
State of the market in 2023. 
An annual analysis of app market and advertising activities.

State of the market in 2023. An annual analysis of app market and advertising activities.

Explore how the app market evolved in 2023 through our latest report packed with market trends, charts, rankings, and insights from the leading experts.
1 min read
  • #Apptica Analytics
Mobile games: state of the market & playtime benchmarks, Q3, 2023. Joint report with Gamelight

Mobile games: state of the market & playtime benchmarks, Q3, 2023. Joint report with Gamelight

Explore the state of mobile gaming in Q3, 2023. Together with Gamelight we have analysed data on 37 countries with a more detailed focus on US, UK, Japan, South Korea, France and Germany.
1 min read
  • #Apptica Analytics
  • #Mobile Games
Apptica Talks. Episode #5. In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization

Apptica Talks. Episode #5. In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization

In this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization
4 min read
  • #Apptica Talks
  • #App Monetization
  • #Ad Monetization
Apptica x UGC Ninja: Creative analytics

Apptica x UGC Ninja: Creative analytics

Analytics report on User-Generated Content (UGC) like ads and the state of the mobile advertising market in Q3, 2023, worldwide and the USA.
1 min read
  • #Ad Intelligence
  • #Apptica Analytics
  • #UGC creatives
  • #Mobile Advertising
  • #Ad Creatives
Apptica Talks. Episode #4. Influencer Marketing: Avoiding Common Campaign Mistakes with Kristina Nikeenko from Zorka.Agency

Apptica Talks. Episode #4. Influencer Marketing: Avoiding Common Campaign Mistakes with Kristina Nikeenko from Zorka.Agency

In a new episode Kristina Nikeenko from Zorka.Agency shares experience in influencer marketing along with common pitfalls that might scale down your advertising campaigns.
2 min read
  • #Apptica Talks
  • #Influencer Marketing
Apptica Talks. Episode #3. Ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday

Apptica Talks. Episode #3. Ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday

In this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday.
2 min read
  • #Apptica Talks
  • #Hypercasual
  • #Mobile Games
Apptica Talks. Episode #2 S2. AI in Mobile Marketing with James Crabb from Gamelight

Apptica Talks. Episode #2 S2. AI in Mobile Marketing with James Crabb from Gamelight

In this episode Apptica Talks about AI in Mobile Marketing with James Crabb, Director of Business Development at Gamelight
2 min read
  • #Apptica Talks
  • #AI
Report: APPS DE COMPRAS EN ESPAÑA 2023 in partnership with ARKANA

Report: APPS DE COMPRAS EN ESPAÑA 2023 in partnership with ARKANA

Presentamos el ‘Informe Apps de Compras en España 2023’ junto a ARKANA, donde te mostramos el estado de las aplicaciones de la categoría de compras en el primer semestre de 2023 en España.
1 min read
  • #Apptica Analytics
  • #Shopping
Mobile games: 
State of the market H1, 2023

Mobile games: State of the market H1, 2023

Discover the latest data and trends of mobile games in the first half of 2023.
1 min read
  • #Apptica Analytics
  • #Mobile Games
Apptica Talks. Episode #1 S2. In-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk from Bidease.

Apptica Talks. Episode #1 S2. In-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk from Bidease.

Kicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk, General Manager, Europe at Bidease.
3 min read
  • #Apptica Talks
  • #DSP
  • #Programmatic advertising
  • #User acquisition & app promotion
Webinar: How to acquire and retain the users in a highly competitive app market

Webinar: How to acquire and retain the users in a highly competitive app market

The experts from CleverTap, ZiMAD, REPLUG and Titling Point share their UA strategies to push installs, insights into user onboarding, and mechanics of retention.
6 min read
  • #Webinar
  • #User acquisition & app promotion
  • #user retention
  • #user onboarding
Apptica Talks. Episode #8. Mastering Reviews Management: How to Turn User Feedback into App Store Success with Anatoly Sharifulin from AppFollow

Apptica Talks. Episode #8. Mastering Reviews Management: How to Turn User Feedback into App Store Success with Anatoly Sharifulin from AppFollow

In this episode Apptica Talks about Mastering Reviews Management: How to Turn User Feedback into App Store Success with Anatoly Sharifulin, CEO at AppFollow
2 min read
Apptica Talks. Episode #7. Growing your game with Smart LiveOps with Julia Iljuk and Pavel Ignatov from Balancy

Apptica Talks. Episode #7. Growing your game with Smart LiveOps with Julia Iljuk and Pavel Ignatov from Balancy

In this episode Apptica Talks about growing your game with Smart LiveOps with Julia Iljuk, Head of Growth, and Pavel Ignatov, Founder, at Balancy.
2 min read
  • #Apptica Talks
  • #Live-Ops
  • #user retention
  • #App Monetization
Apptica Talks. Episode #6. UA from in-house DSP perspective with Alessandro Giuliani from Dataseat

Apptica Talks. Episode #6. UA from in-house DSP perspective with Alessandro Giuliani from Dataseat

In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.
2 min read
  • #User acquisition & app promotion
  • #DSP
State of the market: Puzzle Games in Q1, 2023

State of the market: Puzzle Games in Q1, 2023

Dive into the puzzle gaming with our new report. Check the data on top puzzle games and top performing countries in Q1, 2023.
1 min read
  • #Apptica Analytics
  • #Mobile Games
  • #Puzzle Games
Apptica Talks. Episode #5. Experimental IAA strategies for games with Giuseppe Martoriello from iion

Apptica Talks. Episode #5. Experimental IAA strategies for games with Giuseppe Martoriello from iion

In this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello, co-founder at iion.
2 min read
  • #Apptica Talks
  • #Ad Monetization
  • #Mobile Advertising
Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.
3 min read
  • #Apptica Talks
  • #Ad Creatives
  • #User acquisition & app promotion
  • #Ad Intelligence
Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.

Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.

In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.
1 min read
  • #Apptica Talks
  • #User acquisition & app promotion
  • #Ad Monetization