Ksenia Yurkina

Ksenia Yurkina

Apptica Talks. Episode #5. Experimental IAA strategies for games with Giuseppe Martoriello from iion

Apptica Talks. Episode #5. Experimental IAA strategies for games with Giuseppe Martoriello from iion

In this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello, co-founder at iion.
2 min read
  • #Apptica Talks
  • #Ad Monetization
  • #Mobile Advertising
Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

Apptica Talks. Episode #4. Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González.

In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.
3 min read
  • #Apptica Talks
  • #Ad Creatives
  • #User acquisition & app promotion
  • #Ad Intelligence
Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.

Apptica Talks. Episode #3. Combined trends in UA and Monetization with Marc Bearman, from oolo.

In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.
1 min read
  • #Apptica Talks
  • #User acquisition & app promotion
  • #Ad Monetization
Apptica Talks. Episode #2. App monetization trends with Stafaniya Radzivonik and Ahmed Chakroun from Smaato.

Apptica Talks. Episode #2. App monetization trends with Stafaniya Radzivonik and Ahmed Chakroun from Smaato.

In this episode Apptica Talks about app monetization trends with Stafaniya Radzivonik, Business Development Team Lead, EMEA and Ahmed Chakroun, Sr Mobile Product Manager at Smaato.
3 min read
  • #Apptica Talks
  • #App Monetization
Cradle of knowledge by Sergey Yaroshevich: creative concepts, strategies of top publishers, top games decomposition and much more!

Cradle of knowledge by Sergey Yaroshevich: creative concepts, strategies of top publishers, top games decomposition and much more!

Sergey Yaroshevich (User Acquisition & Creatives Expert) has launched a series of articles on how to deal with creatives, where to get inspiration and what strategies to adhere.
1 min read
  • #Ad Creatives
  • #Apptica Analytics
  • #Case-study
  • #expert article
Apptica Talks. Episode #1 A/B tests in ASO with Emilio Mellado, ASO expert at Geeklab

Apptica Talks. Episode #1 A/B tests in ASO with Emilio Mellado, ASO expert at Geeklab

Learn how to validate your ideas, find a winning variant, how to elevate your Custom Product Pages with AB Tests, what strategy to adhere with fake elements, best practices for mapping out a series of AB tests, and, finally, 3 trends to keep an eye on in 2023.
3 min read
  • #Apptica Talks
  • #ASO
  • #App Store Optimization (ASO)
Ad Intelligence: an overview 2022

Ad Intelligence: an overview 2022

Check an overview of ad intelligence for 2022.
1 min read
  • #Ad Intelligence
  • #Apptica Analytics
  • #In-App Advertising Report
Webinar: Current trends and future forecasts in crypto gaming

Webinar: Current trends and future forecasts in crypto gaming

Apptica is going to discuss the controversial trends and all the transformations in crypto gaming with Hexacore and WePlay Ventures.
  • #Apptica Analytics
  • #NFT
The Highest-Grossing Mobile Games on iOS & Android: November 2022

The Highest-Grossing Mobile Games on iOS & Android: November 2022

Do you know who rules the mobile game market today? Read the new report by Apptica to find out which titles became the leaders in revenue in November 2022! In this report, we are going to find out: * Which mobile game apps became leaders by revenue; * Which genres were the
1 min read
  • #Store Intelligence
  • #Top Charts
  • #Apptica Analytics
Top Gaming Apps’ Paid Promotion Strategies: Q3 2022

Top Gaming Apps’ Paid Promotion Strategies: Q3 2022

Want to know how top gaming apps build their paid promotion strategy? Well, our new report will help you find that out!
1 min read
  • #User acquisition & app promotion
  • #In-App Advertising Report
  • #Playable Ads