An ultimate list of the PR sources for mobile game developers
The market of mobile apps is considered to exceed 6 Million apps on the App Store and Google Play. In such a crowded marketplace, it's crucial to stand out from the competitors, find your Unique Selling Point, and invest your time and money in app promotion. To help game developers navigate their app promotion and user acquisition, we have created a guide to the best PR sources for mobile game developers. This is a list of the online media, communities, and related websites which a developer can apply for a publication, review, or link.
This post is created as an additional material for the webinar App marketing - do's and don'ts in 2020 hosted together with Checkaso. To check the same list for non-gaming companies click here.
GamesIndustry.biz
A well-known UK-based online media that cover the mobile games industry from A to Z. Unlike many mobile games websites, they cover industry news, marketing in games, and business rather than game reviews and guides.
Website: https://www.gamesindustry.biz/
Monthly visits: 1.3 M
Pitch: news@gamesindustry.biz
Pocket Tactics
The media focused on mobile games, covers industry news, reviews, guides. Regularly publishes a list of the best games of the year. Detailed and honest reviews.
Website: https://www.pockettactics.com/
Monthly visits: 400 k
Pitch: glen.fox@pockettactics.com - for editorial; andrew.church@network-n.com - for advertising
The Gamer
Cover not only mobile games but also PC and console. Has a large audience on social media, especially on the YouTube channel. You have to tell a really unique story to be published here.
Website: https://www.thegamer.com/
Monthly visits: 5.5 M
Pitch: editorial@thegamer.com
Deconstructor of Fun
A blog powered by only a few writers that highlights the business side of mobile games. In addition to the blog they run an amazing podcast.
Website: https://www.deconstructoroffun.com/
Monthly visits: -
Pitch: michail@deconstructoroffun.com
Touch Tap Play
A website for mobile game reviews, guides and news. They honestly review and rate games according to the 4 metrics: fun, beauty, gameplay, the final impression.
Website: https://www.touchtapplay.com/
Monthly visits: 180 k
Pitch: contact@touchtapplay.com
Polygon
The online media with an impressive audience of more than 25 M monthly visits. Focused on game reviews on every platform including mobile. Features detailed reviews of midcore and hardcore games.
Website: https://www.polygon.com/
Monthly visits: 25.5 M
Pitch: https://www.polygon.com/contact
Pocket Gamer
Owned by the UK-based Steel Media company, Pocket Gamer is one of the major media covering mobile games. Just as the GamesIndustry.biz Pocket Gamer focuses on the business side of the industry.
Website: https://www.pocketgamer.biz/
Monthly visits: 180 k
Pitch: ric.cowley@steelmedianetwork.com
Touch Arcade
Touch Arcade is a favorite site for game users: here you can find reviews, guides, news, podcasts. They also host a unique community for mobile game lovers.
Website: https://toucharcade.com/
Monthly visits: 420 k
Pitch: tips@toucharcade.com
Game Daily
A friendly website for game lovers that covers industry news including development and publishing updates. Features AR/VR games along with any kind of mobile titles.
Website: https://gamedaily.biz/
Monthly visits: -
Pitch: sam.desatoff@gamedaily.biz
Kotaku
This is a "news and opinion site about games and things serious gamers care about". Kotaku readers are welcomed to contribute and write for the website expressing their own opinion.
Website: https://kotaku.com/
Monthly visits: 13 M
Pitch: pitches@kotaku.com
Of course, this is not a complete list, there are many sites dedicated to mobile games. However, this list can be a good starting point for those who is about to launch the mobile game and wondering how to promote it.