UGC-like ads
A collection of 3 posts
How to Attribute Influencer Campaigns in Mobile Marketing
Your MMP says the influencer campaign delivered a $14 CPI. Your organic installs spiked 3× during the flight. Both numbers are real — and neither tells the full story. Here's how to build an attribution stack that does.
Executive Summary
* Click-based attribution structurally undervalues influencer campaigns. The combination of
How Influencer Marketing Is Reshaping Mobile Game User Acquisition
The brandformance channel that used to be a nice-to-have is now a key part of mobile gaming UA. But with second screens and broken ad identifiers, measuring the results of influencers and streams is now more difficult than ever. Here's what's actually happening, why the numbers
Apptica Talks. Episode #4 S3. UGC Ninja: Ads That Convert – Metrics, Trends & Best Practices with Ross Puriasev, CMO at UGC Ninja
Discover how UGC Ninja revolutionizes the ad industry with user-generated content, combining authenticity, data-driven insights, and innovative AI solutions. Explore the nuances of UGC-like ads, creative strategies, and real-world case studies that redefine digital marketing success.