Mobile Apps
A collection of 11 posts
The Best Mobile App Engagement Practices You Need to Know
Mobile app engagement is vital for retention and user lifetime value. With only 11.25% of apps used daily, marketers and developers must apply gamification, storytelling, onboarding, and personalization. Learn proven tactics to enhance UX, increase retention, and cut acquisition costs effectively.
Apptica Talks. Episode #4 S3. UGC Ninja: Ads That Convert – Metrics, Trends & Best Practices with Ross Puriasev, CMO at UGC Ninja
Discover how UGC Ninja revolutionizes the ad industry with user-generated content, combining authenticity, data-driven insights, and innovative AI solutions. Explore the nuances of UGC-like ads, creative strategies, and real-world case studies that redefine digital marketing success.
How AI is Revolutionizing App & Mobile Marketing Strategies: Tips for 2024
AI is transforming mobile marketing with tools for personalization, auto-support, and fraud detection. Not a magic fix, but a powerful asset for efficiency and conversions. Human insight remains crucial to unlock AI's full potential. Learn how to enhance your strategy with smart AI applications.
Apptica Talks. Episode #2 S3. In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan, Head of Media Buying at AdSkill
Explore AdSkill’s approach to in-app ad campaigns, focusing on audience targeting, creative optimization, and the balance between manual and automated bidding. Discover how AdSkill addresses ad fraud and utilizes premium traffic sources to optimize campaign performance in a changing ad landscape.
Top-10 Apps in September 2024: Gaming & Non-Gaming
Curious about the mobile apps and games that ruled September? We've ranked the top non-gaming apps and games by DAU, downloads, and revenue, highlighting the biggest hits of the month. From viral sensations to top earners, these rankings reveal what users couldn’t get enough of. Dive in!
Apptica Talks. Episode #1 S3. Gamelight Effect: Wave of Rewarded Apps with Günay Aliyeva, Co-Founder at Gamelight
Explore how Gamelight is revolutionizing rewarded user acquisition, leveraging cutting-edge AI and data analytics to drive engagement and fuel success in the mobile gaming industry.
Monthly Rankings: August 2024
From download surges to record-breaking revenue, here's a look at the shopping, social and gaming apps that captured users' attention and wallets in August.
Apptica Talks. Episode #8. The Power of Playable Ads with Gökçe Nur Oguz from Playable Factory
Learn about the current trends and best practices in playable ads, integration of UGC and future of user acquisition.
Mobile Usage Metrics: What You Should Know in 2024
Explore key app analytics metrics to make well-informed decisions and enhance your user acquisition strategy
What is a Mobile SDK and who Needs it?
You have probably heard about SDK at least once, but do you know what hidden potential it has? Read this article to find out what SDK means, who it will be useful for and how to choose the right SDK for your project.
Genuine support in tough times: Airbnb provides housing to refugees from Ukraine
Airbnb made it easier for refugees from Ukraine to find temporary housing. In our small guide, we explain how this system works and how everyone can help.