State of Mobile Market, 2024

Discover the exciting transformation of the app market in 2024 with our in-depth annual report, packed with the latest trends, top rankings, insightful charts, and expert opinions you’ll definitely find valuable!

State of Mobile Market, 2024

Contents you'll discover:

  • Data on downloads, revenue, and DAU for top titles;
  • Rankings of leading GEOs and verticals;
  • Market performance comparison to 2023;
  • The most popular app categories through time: 2023 → 2024
  • Retention benchmarks across gaming and non-gaming genres;
  • In-depth analysis of gaming genres categorized by taxonomy;
  • Insights into the most popular advertisers and publishers;
  • Advertising share and creative volume in gaming and non-gaming categories;
  • Key trends and insights in mobile advertising;
  • Industry trends highlighted by top experts and much more.

Check out the report here.