Polina Baeva
Apptica Talks. Episode #4 S3. UGC Ninja: Ads That Convert – Metrics, Trends & Best Practices with Ross Puriasev, CMO at UGC Ninja
Discover how UGC Ninja revolutionizes the ad industry with user-generated content, combining authenticity, data-driven insights, and innovative AI solutions. Explore the nuances of UGC-like ads, creative strategies, and real-world case studies that redefine digital marketing success.
Apptica Talks. Episode #3 S3. Beyond the Hype: How Mobio Redefines AI in Digital Marketing with Sergey Konovalov, CEO & founder at Mobio Group
Explore Mobio’s AI integration in digital marketing, emphasizing talent development, innovative solutions, and practical applications. Learn how AI tools enhance campaign efficiency, fraud detection, and targeting precision, while tackling challenges in data accuracy and security.
How to Push DAU: Data, Insights & Benchmarks
Building an app is easy, keeping users engaged is harder. This article explores how DAU (Daily Active Users) reflects app value, highlights factors influencing it, and shares strategies like data analysis, personalization, push notifications, and frequent updates to drive user retention.
Black Friday and Apps: The Ultimate Guide to User Acquisition This Sales Season
Black Friday’s gone digital, and your app is key to the shopping frenzy! Learn how to craft irresistible deals, optimize campaigns, and retain users beyond the season. From localization insights to standout visuals, discover tips for boosting revenue and standing out in a crowded marketplace.
Black Friday 2024: Shopping App Trends and Opportunities in Spain
Black Friday is here! Our latest report with ARKANA explores Spain's mobile shopping trends, revealing how consumer behavior shapes app usage. Uncover key insights, emerging trends, and strategies to boost holiday conversions and stay ahead in Spain's competitive e-commerce market.
How AI is Revolutionizing App & Mobile Marketing Strategies: Tips for 2024
AI is transforming mobile marketing with tools for personalization, auto-support, and fraud detection. Not a magic fix, but a powerful asset for efficiency and conversions. Human insight remains crucial to unlock AI's full potential. Learn how to enhance your strategy with smart AI applications.
Non-Gaming Apps in Asia, Q3 2024
Explore Asia’s dynamic non-gaming app market in our Q3 2024 report, packed with key insights into regional growth, top-performing apps, and expert trends that are shaping the industry. Discover the latest data, benchmarks, and the evolving landscape of mobile advertising in Asia’s leading markets.
Apptica Talks. Episode #2 S3. In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan, Head of Media Buying at AdSkill
Explore AdSkill’s approach to in-app ad campaigns, focusing on audience targeting, creative optimization, and the balance between manual and automated bidding. Discover how AdSkill addresses ad fraud and utilizes premium traffic sources to optimize campaign performance in a changing ad landscape.
State of FinTech Apps in Spain & Mexico in H1 2024
Discover the latest trends of the FinTech market in Spain and Mexico in the first half of 2024 and get a strategic vision to optimize your application campaigns.
Top-10 Apps in September 2024: Gaming & Non-Gaming
Curious about the mobile apps and games that ruled September? We've ranked the top non-gaming apps and games by DAU, downloads, and revenue, highlighting the biggest hits of the month. From viral sensations to top earners, these rankings reveal what users couldn’t get enough of. Dive in!
Apptica Talks. Episode #1 S3. Gamelight Effect: Wave of Rewarded Apps with Günay Aliyeva, Co-Founder at Gamelight
Explore how Gamelight is revolutionizing rewarded user acquisition, leveraging cutting-edge AI and data analytics to drive engagement and fuel success in the mobile gaming industry.
Monthly Rankings: August 2024
From download surges to record-breaking revenue, here's a look at the shopping, social and gaming apps that captured users' attention and wallets in August.
Webinar: Creative Experiments: Set New Benchmarks
Apptica discusses universal approaches for scaling through creatives in the modern mobile advertising landscape with Allformance and Endel.
Apptica Talks. Episode #8. The Power of Playable Ads with Gökçe Nur Oguz from Playable Factory
Learn about the current trends and best practices in playable ads, integration of UGC and future of user acquisition.
Mobile Usage Metrics: What You Should Know in 2024
Explore key app analytics metrics to make well-informed decisions and enhance your user acquisition strategy