Diana Levchenko
Head of Product at Apptica
How to Attribute Influencer Campaigns in Mobile Marketing
Your MMP says the influencer campaign delivered a $14 CPI. Your organic installs spiked 3× during the flight. Both numbers are real — and neither tells the full story. Here's how to build an attribution stack that does.
Executive Summary
* Click-based attribution structurally undervalues influencer campaigns. The combination of
How Influencer Marketing Is Reshaping Mobile Game User Acquisition
The brandformance channel that used to be a nice-to-have is now a key part of mobile gaming UA. But with second screens and broken ad identifiers, measuring the results of influencers and streams is now more difficult than ever. Here's what's actually happening, why the numbers
Understanding Video Creatives by Duration: Types and Uses
Introducing our new filter "Creative Duration" and explaining what insights it may bring.
Usage Intelligence Overview
Learn what data about user engagement is available in Apptica.