What’s New in Apptica: October 2025
At Apptica, we keep improving the tools that help mobile marketers, publishers, and analysts make data-driven decisions faster. This month, Apptica brings even more flexibility and precision to your market analysis. From expanded geo coverage to new metrics and smarter filters — here’s everything that’s new in October.
🌍 Expanding Geo Coverage
Global perspective starts with local insights, and Apptica now covers 50+ countries across Ad Intelligence and Top Charts, with more modules gradually becoming available for these markets.
This broader coverage allows marketers to track local ad trends and app performance with the same precision they expect from major markets. More countries mean more signals, and more signals mean better insights. Check your dashboards, new GEOs are already available.
📊 MAU in App Comparing
Monthly Active Users (MAU) are now available in App Comparing, alongside DAU and WAU.With this update, engagement analysis becomes more complete. You can now see how short-term activity translates into long-term retention, all within a single view.
Together, DAU, WAU, and MAU reveal the full picture of user behavior, helping you tell the difference between a quick growth surge and genuine, sustained audience loyalty.
⚙️ Presets in Custom Graph
Custom Graph now supports saving presets that include selected apps, metrics, and view settings.
This makes it easier to return to recurring analyses without rebuilding them each time. For teams tracking the same categories or competitors, presets help keep comparisons consistent and accessible.
🌐 App Availability by Country
App Profiles now include visibility into where an app is currently live. Each country in the dropdown menu shows the app’s availability status, indicating whether it remains accessible or has been removed from the store.
If an app is deleted, historical data stays available, so its performance can still be analyzed over time.
🆕 New Filters in Top Charts
The New Apps section in Top Charts now includes a release date filter and a new “Reaching Top” column. Together, they make it easier to study how new titles enter and move through the charts.
You can now focus on specific release periods to see which apps gained visibility fastest, or compare how quickly different publishers reached top positions after launch.
🚀 Apptica continues to evolve with the market it tracks. The latest updates are already available, so you can explore them right now in your account.
To take advantage of our premium features, contact our team today to discuss your subscription options.
✨ Stay tuned: new updates are coming soon.