US Holiday Season Growth Playbook 2025: Download Now

The US holiday season has always been more than a shopping rush — it’s a pulse check for the entire market. From Thanksgiving and Black Friday through Christmas and New Year’s, these few weeks bring the highest competition — and the biggest opportunity — for brands to capture attention, drive conversions, and build stronger customer relationships.

To help marketers navigate what’s ahead, Apptica, together with Mobupps, has released the US Holiday Season Growth Playbook 2025 — a comprehensive look at how brands can turn insights into action this season.

The report explores what shaped 2024’s results and what’s changing in 2025: from evolving consumer behavior and category shifts to creative performance and media mix strategies.

What's inside?

📊 Holiday 2024 Recap
A data-driven look back at last year’s performance, including top-growing categories, app downloads, and revenue trends across Gaming, Shopping, Travel, Beauty, and more.

📅 2025 Outlook
A cautious but opportunity-rich forecast: how changing shopper behavior, tighter budgets, and value-driven choices are reshaping this year’s campaigns. Marketers who plan early and pace their spend smartly will lead the season.

✨ Vertical Deep-Dives
Find out which app categories saw the biggest movement and where marketers can expect growth next — from travel and retail to entertainment and lifestyle.

🎨 Creative & Channel Trends
Check the winning tactics across retail media, CTV, social, and influencer channels.

💬 Consumer Mindset
The US shopper is more flexible but less impulsive. BNPL, early deal-hunting, and social discovery continue to shape how and where people buy.

🚀 Expert Insights
Commentary from Apptica and Mobupps leaders on how data, creativity, and automation will define success in the 2025 season.

Get the Full Report

Explore the data, insights, and recommendations that will help you shape your 2025 holiday strategy.