Ad Targeting

A collection of 4 posts
Apptica Talks. Episode #10. In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan, Head of Media Buying at AdSkill

Apptica Talks. Episode #10. In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan, Head of Media Buying at AdSkill

Explore AdSkill’s approach to in-app ad campaigns, focusing on audience targeting, creative optimization, and the balance between manual and automated bidding. Discover how AdSkill addresses ad fraud and utilizes premium traffic sources to optimize campaign performance in a changing ad landscape.
2 min read
  • #Apptica Talks
  • #Ad Creatives
  • #Mobile Apps
  • #Mobile App Fraud
  • #Targeting
  • #Segmentation
  • #Ad Targeting
5 Ways to Refine Your Mobile Ad Targeting

5 Ways to Refine Your Mobile Ad Targeting

Whether you’re selling a product, app or service, your mobile ad target audience will change from time to time. For the most part, they won’t completely change flat out from one type to another but will gradually change in a different way. Using ad targeting methods will allow
3 min read
  • #Ad Targeting
  • #Mobile Advertising
The 5 Best Mobile Ad Targeting Tips For Your Business

The 5 Best Mobile Ad Targeting Tips For Your Business

Understand Your Mobile Audience, Create A Target Audience Description, & Select The Mobile Ad Types Most Likely To Make Your Mobile Ad Campaign A Success Between two-thirds and nearly-90% of businesses believe that their efforts at mobile app ad targeting and other types of mobile audience targeting are effective. Yet
3 min read
  • #Ad Targeting
  • #Mobile Advertising
A Beginner’s Guide To Mobile Ad Targeting

A Beginner’s Guide To Mobile Ad Targeting

Mobile Ad Targeting Tips For Why & How To Get Ahead Of The Competition By Getting In Front Of Your Customers There’s never been a better time for mobile ad targeting. Already, mobile purchases account for over 40% of online transactions, while up to 91% of smartphone users make/
3 min read
  • #Ad Targeting
  • #Mobile Advertising