Black Friday 2024: Shopping App Trends and Opportunities in Spain

Black Friday is here! Our latest report with ARKANA explores Spain's mobile shopping trends, revealing how consumer behavior shapes app usage. Uncover key insights, emerging trends, and strategies to boost holiday conversions and stay ahead in Spain's competitive e-commerce market.

Black Friday 2024: Shopping App Trends and Opportunities in Spain

The biggest shopping event of the year has transformed the app market in Spain – and we’ve got the data to prove it! 🤓

Together with ARKANA, we’re thrilled to present an in-depth report that uncovers the key trends, opportunities, and strategies to dominate this season.

  • Revenue & downloads dynamics in November;
  • Top apps by DAU, session duration, and downloads;
  • Leading advertisers and publishers: share and creative strategies;
  • ASO opportunities for Black Friday visibility;
  • Trends in advertising creatives;
  • Comments on the overall market state (and even more!)

Check the report here 👈🏻