Apptica Talks. Episode #8. The Power of Playable Ads with Gökçe Nur Oguz from Playable Factory

In this episode Apptica Talks about the Power of Playable Ads with Gökçe Nur Oguz – CEO and Co-Founder at Playable Factory.

Playable Factory is the leading creative marketing technology provider which builds a future of advertising via highly engaging 2D/3D playable & interactive ads and gameplay video creation product for mobile games and non-gaming brands.

What we have covered:

• The power of playable ads in the mobile market
• Transitioning to SaaS to offer scalable solutions
• Impact of rising costs per install (CPI) and strategies to combat them
• Overview of products Flex and Ready
• Current trends, best practices and successful cases in playable ads
• Integration of user-generated content (UGC) in playables
• Effectiveness of playable ads in non-gaming industries
• Future of user acquisition
  

Key Takeaways:

• Introducing an engaging intro scene in playable ads can significantly boost user interaction. For example, a balloon popping intro for Peak's Match Factory increased engagement rates from 25% to 59%, and the call-to-action (CTA) click-through rate from 15% to 29%.
• Incorporating UGC within playables has enhanced relatability and user engagement. This approach not only makes the ads more appealing, but also helps in reducing CPIs, as users are more likely to engage with content created by their peers.
• Strategic partnerships, such as the collaboration with Moloco, have led to better-performing playables. These partnerships enhance the technical performance and reach of playable ads, directly impacting the success metrics like engagement rates and click-through rates, thereby providing better service to clients.
• Playable ads are not limited to gaming companies. Successful campaigns with brands like Unilever and Starbucks have demonstrated the effectiveness of playables in non-gaming contexts, offering interactive and engaging user experiences that drive brand engagement and retention.
• Introducing playables into UA strategies should be done strategically to ensure a good return on investment (ROI). Pilot projects can help determine the effectiveness of playables before scaling up. The goal is to find a balance where the interactive elements of the ads significantly enhance user experience and drive conversions without overspending on production.

How To Triumph With Playables: stats, numbers and tips

Learn about the best practices for playables ads, how to build them, current statistics with rankings.

Apptica BlogKsenia Yurkina

To get in touch with Gökçe:
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